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Tech News (more headlines) 11-05-2009

Heavy Vinyl: The Next Generation Of CD Mastering Innovation

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Email: adrian@acmastering.com
Website: http://www.acmastering.com
“One of the things that’s changed at AC Mastering is my clients. They’re not interested in attended sessions and they’re not close by, but they're very computer savvy. They’re the small labels and indie musicians and they’ll take the mastering sample I do and put it up against 5 other engineers. There’s no room for being second best,” says Adrian Carr, mastering engineer and owner of AC Mastering. Carr has created a new type of CD Mastering Business. “The music business has changed, and AC Mastering has changed to match the needs of the clients. Although musicians may be recording in their home, they’ve found that great mastering doesn’t come from a plugin.” Adrian ran his CD mastering facility in Midtown Manhattan for 15 years until relocating in 2007. Today, he uses his Heavy Vinyl™ Mastering as one of his tools to give clients that fat analog sound of vinyl in the digital domain. “In today’s market, I have to give my clients something they can’t get anywhere else. Economic challenges have inspired me to become better and more innovative.”

Carr’s website (www.acmastering.com) talks about his background as a Graduate of the Juilliard School and his years recording classical music along with his Grammy Entry Nominations. And perhaps that gives Carr his unique insight into the analog and musical world. Carr acknowledges that being a musician has helped him understand the needs of clients. In November, Adrian is offering free samples to demonstrate his Heavy Vinyl™ Mastering. Please visit his website for more info.

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