MI2N
Music Industry News Network
TUESDAY, MARCH 3RD
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Band News (more headlines) 01-21-2011

Kings Of Flow On The Come Up: Rising Stars!

Bookmark and Share
Website: http://www.mtv2ontherise.com/?em=017658
Music: http://www.youtube.com/watch?v=cqCgiHtKQKU
So, Kings Of Flow got more terrestrial radio spins than any other emerging artist at last year's Spanish due to their aggressive expansion with the addition of their "Rumba Callejera" to the music-on-demand unsigned latin chart service to their IHeartRadio app for iPhones, prompted yet more gasps over their latin hood type choice outfits.

Amid such hoo-ha it would be easy to forget the scale of their victory over us - their supporting fans - these past 12 months.

From nowhere they have become the latin urban stars everybody is talking about. The have been added at 350+ radio stations through the IHeartradio app for iPhones - more than anybody else in the world.

Make no mistake about it, such stunning success can partly be seen as the result of a brilliant marketing strategy in which the have "sealed a deal" with the public and secured themselves an amazing outcome.

Breaking this strategy down into its "stages", the first stage would be the "preparation stage". Generally speaking, those who prepare throughly for a strategy achieve much better results than those who skimp on preparation. There is ample evidence that Team Flow has planned their marketing and positioning meticulously. The exotic fusion of sounds and music, the flamboyance in style and action of their stage performances (including a possible appearance opening for the enhanced music Band The Goo Goo Dolls in an attempt to blend general latin with adult contemporary - two completely opposite musical genres), the clever rumours concerning their [Their legal status] in the United States - all look to be a part of a carefully prepared plan rather than random moves.

The second stage of a strategy is to set the climate. This is the atmosphere and/or market in which a marketing strategy takes place. Different acts along their respective music formats suit different kinds of climates, markets, and masses. For instance, marketing of a country music act might well take place in the country side of the nation or even a mostly white community. There can't be much doubt that Kings Of Flow opted for a "wacky" climate. For their many fans, their MOTIVADORAS APARICIONES URBANAS (Motivating Urban Appearances), represent a welcome diversion from real-world concerns about money, jobs, and the economy. Wackiness suits an era of austerity and everyday concerns.

The third stage of any strategy is normally exploring everyday people's needs. This involves self-awareness about our own needs a well as well as an understanding of others. It is tempting to suggest that Kings Of Flow are in little doubt about their own needs and how to go about fulfilling them - judging by how comfortable they are in the limelight. As for rest of us? Well, Kings Of Flow know that all of us have a need to "belong" to certain groups. The ability to excite this kind of tribalism is at the heart of the appeal of many recording artists.

Where Kings Of Flow score is in their ability to appeal to the 'belonging' needs of many different groups at the same time - young latinas, street-blooded latino males, gang bangers. They make this kind of multi-faceted appeal possible through their outfits, and sense of the american latino.

Having prepared, set the climate and identified our needs this way, Kings Of Flow is in great position to "bid" for our attention with their musical offering - and to have that bid accepted by thousands of appreciative fans.

So, being savvy strategists/negotiators with their public is a key part of their success. Oh, and it helps that the music is great too.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish Review: Marilyn Music Single "Smoke And Mirrors"

Andre Xcellence! & American Commission Release The Official Video For "Game Of Thrones"!

Anouschka Bridges African Pop With Western Songwriting

GRAMMY Gold For Rob Chiarelli

Soundizers Announces The Release Of StereoMonoizer

Free Eventide Looper For All H9 Owners For Limited Time

Robert Kramer Releases "Branded" For Valentines Day

Cosmopolitan Country Artist Rhea Francani Releases Debut EP



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Kobalt Closes $60 Million In Funding To Scale Its Technology And Services For Songwriters, Artists And Rights Owners Globally
» Sennheiser Brings Transcendent Audio To Public Television For Front And Center Entertainment’s Speakeasy
» Brooklyn-Based Music Incubator Signs Kerchief To Artist Development & Distribution Deal
» MusicDish Review: "Games Of Thrones" Music Video By Andre Xcellence
» The Free Radio Alliance Rejoins The Fight To Oppose The Performance Tax
» ASCAP Promotes John Johnson To SVP, Licensing
» WorldArts Launches As The First-Ever Digital Discovery Platform Connecting Artists With Music Fans And Exclusive Opportunities For Worldwide Exposure
» Berklee Hosts Its 10th Annual SXSW Party: Boston And Beyond On Thursday, March 19
» TheRealDBlake To Release New 2015 "Mixtape & Music Video"
» HAIDUK Entering Studio To Record Follow Up Album To 'Spellbook'


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» GoaProductions Presents 2015 Spirit Tribe Gathering
» Conductor Long Yu Announces The Creation Of A New Music Canon - COMPOSE 20:20
» China Arts Foundation International 2nd Annual Chinese New Year Gala
» Avent Studio: A Touch Of Beijing Art In NYC
» Hampton Hotels Leverages Music And Emotion
» Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth
» BakerHostetler Files Copyright Infringement Complaints For Freeplay Music Against Multi-Channel Networks
» Tim Lies Releases Chengjsihan Song For Chinese New Year
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
» Asian Song Placements On Colectivo Bunka Compilation By MusicDish
» Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.