MI2N
Music Industry News Network
THURSDAY, AUGUST 21ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Band News (more headlines) 01-21-2011

Kings Of Flow On The Come Up: Rising Stars!

Bookmark and Share
Website: http://www.mtv2ontherise.com/?em=017658
Music: http://www.youtube.com/watch?v=cqCgiHtKQKU
So, Kings Of Flow got more terrestrial radio spins than any other emerging artist at last year's Spanish due to their aggressive expansion with the addition of their "Rumba Callejera" to the music-on-demand unsigned latin chart service to their IHeartRadio app for iPhones, prompted yet more gasps over their latin hood type choice outfits.

Amid such hoo-ha it would be easy to forget the scale of their victory over us - their supporting fans - these past 12 months.

From nowhere they have become the latin urban stars everybody is talking about. The have been added at 350+ radio stations through the IHeartradio app for iPhones - more than anybody else in the world.

Make no mistake about it, such stunning success can partly be seen as the result of a brilliant marketing strategy in which the have "sealed a deal" with the public and secured themselves an amazing outcome.

Breaking this strategy down into its "stages", the first stage would be the "preparation stage". Generally speaking, those who prepare throughly for a strategy achieve much better results than those who skimp on preparation. There is ample evidence that Team Flow has planned their marketing and positioning meticulously. The exotic fusion of sounds and music, the flamboyance in style and action of their stage performances (including a possible appearance opening for the enhanced music Band The Goo Goo Dolls in an attempt to blend general latin with adult contemporary - two completely opposite musical genres), the clever rumours concerning their [Their legal status] in the United States - all look to be a part of a carefully prepared plan rather than random moves.

The second stage of a strategy is to set the climate. This is the atmosphere and/or market in which a marketing strategy takes place. Different acts along their respective music formats suit different kinds of climates, markets, and masses. For instance, marketing of a country music act might well take place in the country side of the nation or even a mostly white community. There can't be much doubt that Kings Of Flow opted for a "wacky" climate. For their many fans, their MOTIVADORAS APARICIONES URBANAS (Motivating Urban Appearances), represent a welcome diversion from real-world concerns about money, jobs, and the economy. Wackiness suits an era of austerity and everyday concerns.

The third stage of any strategy is normally exploring everyday people's needs. This involves self-awareness about our own needs a well as well as an understanding of others. It is tempting to suggest that Kings Of Flow are in little doubt about their own needs and how to go about fulfilling them - judging by how comfortable they are in the limelight. As for rest of us? Well, Kings Of Flow know that all of us have a need to "belong" to certain groups. The ability to excite this kind of tribalism is at the heart of the appeal of many recording artists.

Where Kings Of Flow score is in their ability to appeal to the 'belonging' needs of many different groups at the same time - young latinas, street-blooded latino males, gang bangers. They make this kind of multi-faceted appeal possible through their outfits, and sense of the american latino.

Having prepared, set the climate and identified our needs this way, Kings Of Flow is in great position to "bid" for our attention with their musical offering - and to have that bid accepted by thousands of appreciative fans.

So, being savvy strategists/negotiators with their public is a key part of their success. Oh, and it helps that the music is great too.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston

NC Handcrafted Ukulele To Be Raffled For LEAF

IES - Indie Entertainment Summit Wraps Up Third Consecutive Successful Edition In L.A. To A Global Audience As The Greatest Event For Indie Artists, Producers & Labels

ROCK AND ROLL REVIVAL!

IAMA Winner Meghan Trainor Hits #1 On Billboard Charts

Rachael Sage Announces The Upcoming Release Of "Blue Roses", Her New Studio Album Out On November 4, 2014

New York Rapper LC The General Has A Lot To Say

FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Stakeholders Across The Music Industry Talking About A Global Release Day
» SSL Live Joins The 2014 World Of Music, Arts And Dance (WOMAD) Festival
» Sony Music Entertainment Launches 'Album Of The Day' App For IPhone And IPod Touch
» Vadio Introduces First Platform That Makes Music Videos Available Through Online Music Streaming And Traditional Radio Services
» Cynthia Basinet's Latest Single, "Eventually" On Pandora
» Universal Music Publishing Group Appoints Rebekah Alperin Senior Vice President Marketing And Communications
» Jam Track Central Announce New Website
» IAMA Winner Meghan Trainor Hits #1 On Billboard Charts
» HOLMESWOOD ISSUES HIS HOT DANCE DEBUT SINGLE RELEASE ‘BACK TO THE BEACH’
» ROCK AND ROLL REVIVAL!


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.