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Label News (more headlines) 10-07-2012

Blue Note Records Launches Rich And Immersive New App For IPad Developed Through OpenEMI

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Developed by Groovebug, the new Blue Note App delivers a rich and immersive way of discovering and enjoying classic jazz recordings from the legendary label. It features a deep catalogue of seminal tracks to stream and a wealth of interactive content from iconic Blue Note artists such as Wayne Shorter, Dexter Gordon and Art Blakey.

The Blue Note App is the first to be commercially released through OpenEMI. This groundbreaking initiative, launched in partnership with The Echo Nest at the end of last year, improves and streamlines the music licensing process for developers in a way that is flexible and adaptive and incorporates a unique revenue sharing structure. The platform, powered by The Echo Nest, also gives developers valuable tools for recommendation and discovery.

Don Was, President of Blue Note Records said: "We are excited to be linked with the first app to be created through the OpenEMI initiative. As a label, Blue Note is not only dedicated to pushing boundaries musically, but also to developing new ways of connecting the label's music with fans around the globe. Groovebug and the OpenEMI team have developed an innovative way to discover and showcase Blue Note music in a way that is consistent with our tradition of uncompromising artistic excellence."

Neil Tinegate, VP Digital Projects at EMI Music, said: "Groovebug have done an amazing job with the Blue Note App, creating a fantastic experience that really brings this outstanding content to life. The App looks and sounds incredible and is a brilliant way to get completely immersed in the world of Blue Note and its seminal artists. The partnership approach of the OpenEMI process has meant that whilst EMI has taken care of tasks such as licensing and clearances, and now distribution and marketing, Groovebug have been able to concentrate on what they do best designing and building a stunning app."

Jeremiah Seraphine, CEO and co-founder of Groovebug, said: "We are delighted that EMI took the lead in pioneering a forward thinking partnership approach for working with technology companies. The new approach incentivizes developers to build consumer centric products with business models rather than churning out more cookie-cutter marketing products that don't offer value to the consumer. Ultimately the music fan benefits when forward thinking technologies like the Groovebug Platform are applied to amazing catalogs of music like the Blue Note jazz collection."


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