MI2N
Music Industry News Network
SATURDAY, MAY 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 11-03-2012

Canadians Place High Value On Canadian Music

Bookmark and Share
A vast majority of Canadians – 85 percent – say that music plays an important part in their lives, and a full 90 percent agree that it is the musician who should receive most of the proceeds from an original song, according to a new national survey conducted by Léger Marketing on behalf of SOCAN.

And when it comes to whom Canadians would most like to share dinner or a drink with, a famous Canadian musician was chosen ahead of actor, athlete or writer, with politicians also bringing up the rear.

"Original music brings joy to Canadians. It's essential to our national pride and culture," says SOCAN CEO Eric Baptiste. "Canada is privileged to have such a rich diversity of musical originality that perhaps we take it for granted. We need to continue to protect and uphold the rights of the Canadian songwriters who bring pride and joy to our lives and bolster our economy every single day, and SOCAN is proud to connect people with music."

SOCAN advocates for a thriving Canadian music scene by collecting and distributing royalties to Canadian music creators in all genres, from pop to classical, from jazz to folk, and everything in between.

Highlights from the SOCAN / Léger Marketing research:

* "How important is music in your life?" – 85% responded with either "Very important" (40%) or "Somewhat important" (45%), and 52% of younger Canadians (18-34 years old) said that music is "Very important" in their life.
* "Who should receive most of the proceeds from the sale of an original song?" – Musician 90%, Record labels: 5%, Music Retail Corporations: 2%, the Government: 1%.
* "I would like to have dinner or a beer with a famous Canadian . . ." – Musician 23%, Actor 21%, Athlete 18%, Writer 13%, Politician 13%.

Interestingly, when it comes to enjoying a meal or a drink with a famous Canadian, more women picked a Musician (26%) than did men (21%), although "Musician" was the top choice for men and women combined. According to the research, nearly every province is almost equal ranking the company of a famous Canadian musician first when cracking open a cold one.

When they go on vacation, a portable music player was the strong number-one choice of a full 29 per cent of respondents, chosen substantially more than Sports Equipment (9%), DVD Player (6%), or a Video Game Console (4%). Books led with 49 per cent, and with books and music increasingly delivered on the same device, the future for vacation music is even brighter.

"Many Canadians might assume that we appreciate our music, but even we were surprised at how strongly positive the responses were to these questions," says David Scholz, Léger Marketing executive vice-president. "The research was conducted following the 2012 Olympics, so Canadians choosing musicians ahead of athletes as the people they'd most want to spend time with is a testament to how much we love our musical artists and songwriters."


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Colectivo Bunka Worldwide Releases USB Vol. 6th Special Anniversary Edition

Registration Closing For 21st Annual USA Songwriting Competition

"Live & Die": Alessandro Bagagli Announces His New Album Out June 10, 2016

Jazz & Beyond Reinterpretation Of Pink Floyd's The Dark Side Of The Moon

Indie Folk Artist Releases Cancer Tribute

Corey Andrew Commands "Everybody Up!" With His First Solo Dance Single On Xcalibur Records

New Album "Believe In His Promises" The Mighty Men Of Faith



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM
» Brownswood Launches Second "Future Bubblers" Music Discovery Program
» MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation
» Kobalt Offers Creators Real-Time Earnings & Data Reporting
» New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees
» Ryan West Video Shows How To Add 'Transformer Color' In A Mix
» Tou-JAM Presents Legendary DJ Scratchy
» AdShare Appoints June Zhan Head Of New Taiwan Office
» CMA Research Shows Country Music Consumers Spend More On Music
» Dippso.com Blurs The Line Between Search & Streaming
» Nominations Now Open For 2017 She Rocks Awards
» Planetrox China 2016 Semi-Final

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.