MI2N
Music Industry News Network
SATURDAY, FEBRUARY 6TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 11-03-2012

Canadians Place High Value On Canadian Music

Bookmark and Share
A vast majority of Canadians – 85 percent – say that music plays an important part in their lives, and a full 90 percent agree that it is the musician who should receive most of the proceeds from an original song, according to a new national survey conducted by Léger Marketing on behalf of SOCAN.

And when it comes to whom Canadians would most like to share dinner or a drink with, a famous Canadian musician was chosen ahead of actor, athlete or writer, with politicians also bringing up the rear.

"Original music brings joy to Canadians. It's essential to our national pride and culture," says SOCAN CEO Eric Baptiste. "Canada is privileged to have such a rich diversity of musical originality that perhaps we take it for granted. We need to continue to protect and uphold the rights of the Canadian songwriters who bring pride and joy to our lives and bolster our economy every single day, and SOCAN is proud to connect people with music."

SOCAN advocates for a thriving Canadian music scene by collecting and distributing royalties to Canadian music creators in all genres, from pop to classical, from jazz to folk, and everything in between.

Highlights from the SOCAN / Léger Marketing research:

* "How important is music in your life?" – 85% responded with either "Very important" (40%) or "Somewhat important" (45%), and 52% of younger Canadians (18-34 years old) said that music is "Very important" in their life.
* "Who should receive most of the proceeds from the sale of an original song?" – Musician 90%, Record labels: 5%, Music Retail Corporations: 2%, the Government: 1%.
* "I would like to have dinner or a beer with a famous Canadian . . ." – Musician 23%, Actor 21%, Athlete 18%, Writer 13%, Politician 13%.

Interestingly, when it comes to enjoying a meal or a drink with a famous Canadian, more women picked a Musician (26%) than did men (21%), although "Musician" was the top choice for men and women combined. According to the research, nearly every province is almost equal ranking the company of a famous Canadian musician first when cracking open a cold one.

When they go on vacation, a portable music player was the strong number-one choice of a full 29 per cent of respondents, chosen substantially more than Sports Equipment (9%), DVD Player (6%), or a Video Game Console (4%). Books led with 49 per cent, and with books and music increasingly delivered on the same device, the future for vacation music is even brighter.

"Many Canadians might assume that we appreciate our music, but even we were surprised at how strongly positive the responses were to these questions," says David Scholz, Léger Marketing executive vice-president. "The research was conducted following the 2012 Olympics, so Canadians choosing musicians ahead of athletes as the people they'd most want to spend time with is a testament to how much we love our musical artists and songwriters."


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Award-Winning Texas Singer/Songwriter DeDe To Release Dream Of You Feb. 12, 2016

Runway 27, Left Wins The Akademia Music Award For Best Blues Song

Instrumental Rock Guitarist Mike Dekleva Releases His Debut Four-Song EP, Synergy

The 21st Annual USA Songwriting Competition Kicks Off

KickShark Launches Groundbreaking SoloAmp Personal Sound Column Stage Amplification System At The 2016 NAMM Show

Get Loose "Wiggle"

Cannabis Club ATL "ICU" January 2016 Release Date



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Japan Government To Tackle Copyright Infringement
» IZotope Wins Multiple NAMM TEC Awards
» Sony Music Entertainment Sign Nigerian Musician Davido To A Worldwide Deal
» MusicDishTV Review: Dangerous Rob MV "WOW"
» Los Angeles Based Radio Station Is Looking For Music Artists To Join The Team
» Peermusic Appoints Carter Armstrong To Senior Vice President Of Film And Television
» Musicbed Makes Songs From Legendary Sun Records Artists Available For Online Licensing For The First Time
» The 21st Annual USA Songwriting Competition Kicks Off
» Singer-Songwriter Junior Wright Releases EP '666'
» Raquel Aurilia Headed To Music City To Perform In Nashville During CRS Week


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» "Up" Wang Li Bao The Night Of Rock And Finance
» Alibaba's Gao Xiaosong To Participate In Keynote Q&A At Midem 2016
» Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun"
» THIS World Music Festival @ Formosa
» BodyMemory New York Launch Reception Flux Factory
» HOT POT - Spicy Little Art Festival
» MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour
» MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory
» MusicDish*China Brings Japan-Bound Canadian Bands To China
» The Jessica Stuart Few China Tour
» Top 10 Industry Podcast
» MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.