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Matchbox Twenty And Daqri Announce A New 4D Augmented Reality App
Website: http://mobileroadie.com/apps/mb20
Matchbox Twenty and daqri announced a new 4D augmented reality app that will provide fans with unique and exclusive 4D content and experiences starting. Never before has an album been used as such an engaging messaging platform.
For this project, daqri partnered with Mobile Roadie to bring the Matchbox Twenty app to life in 4D AR. Fans who download the app can:
* Enter to win an exclusive backstage pass to meet the band on its upcoming tour, something that has never been promoted through the use of AR.
* Watch music videos and preview all of the tracks on the band's 4th album NORTH which debuted at #1 on the Billboard Top 200.
* Explore a futuristic, interactive 4D map with highlighted tour dates and times, pick a concert to attend and click to purchase tickets.
The app is free and easy to use, with a fluid interface that seamlessly transitions from experience to experience with a simple touch.
"It's an incredible way for fans to access stunning visual 4D content, interact with the band in the palm of their hands, view concert dates, buy tickets right from the experience and even get a chance to meet them in person," says Brian Mullins, daqri's CEO and founder.
"We are always looking for cutting edge ways for our fan experience to be better, and with the 4D technology we launched, we can do that from a music side, touring side and a direct fan encounter," says Paul Doucette of Matchbox Twenty.
The tour officially begins January 29, 2013, in Tulsa OK. Fans can access the experience on iOS devices through the Matchbox Twenty app (http://mobileroadie.com/apps/mb20), and on Android devices through the daqri app available in the Google Play store.
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