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Astral Radio Launches Mobile Platform To Promote Emerging Artists
Astral Radio is proud to launch the new iPhone/iPad edition of the Virgin Radio (English Canada ) and NRJ Radio (French Canada ) mobile applications. These new applications make Astral Radio the only radio broadcaster in Canada to offer an on-demand music and video streaming service through mobile applications.
The deployment of this new mobile application fits with Astral Radio's desire to promote emerging artists to Canadian consumers and to provide new platforms for music discovery throughout Canada . The deployment of the on-demand player and the new mobile application was made possible thanks to agreements concluded between Astral Radio and the major music labels, the IDLA (Independent Digital Licensing Association), as well as the CMRRA (Canadian Musical Reproduction Rights Agency), SODRAC, SOPROQ and Re-sound. "Astral Radio stations are the launch pad for emerging artists in Canada ", commented Rob Farina EVP of Content and Platforms, "we are excited to offer Canadian consumers more ways to discover new artists and continue breaking Canadian stars."
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