MI2N
Music Industry News Network
THURSDAY, DECEMBER 18TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 12-15-2012

Music Remains An Important Line Item On Holiday Gift Lists

Bookmark and Share
Even with a host of available free music-streaming options, new research from The NPD Group reveals that CDs and digital music downloads are still valued by consumers as holiday gifts.

According to The NPD Group, a global information company, despite the rising use of Pandora, Spotify, Rhapsody and other options for streaming music, CDs and digital music downloads continue to be a relevant gift choice for many consumers. During last year's holiday season, 29 percent of music purchased was a gift for someone else, according to NPD's MusicWatch consumer tracking service. This year 12 percent of U.S. consumers reported that music would be on their holiday gift lists, and music gift buyers also intend to increase their spending on music by 18 percent compared to last year, which is the largest spending increase among all the gift categories NPD tracks.

"Whether their music taste is for One Direction or Rod Stewart, consumers know that they can't go wrong with music as a gift, which is why we continue to see music on holiday gift lists, despite the expanding number of free music-streaming options," said Russ Crupnick, senior vice president of industry analysis at NPD.

Based on information gleaned from consumers during the holiday season last year, more than one third (36 percent) of all music downloads were purchased with a gift card. "Music gifting is not just about festively wrapped CDs anymore, now that music consumers can now purchase iTunes, Rhapsody or Spotify Gift Cards at Target, Walmart, and other big-box stores," Crupnick said.

NPD's recent "Holiday Spending Survey" indicated that the percentage of U.S. consumers who listed music on their gift lists was higher than the percentage of consumers who planned on purchasing wallets and other fashion accessories (11 percent) or jewelry (10 percent). One quarter of consumers who intend to give music as a gift were between the ages of 18 and 34. According to Crupnick, "the widely held belief that younger music listeners no longer value traditional music-buying formats appears to be moot, at least when it comes to holiday gift giving."

Impulse shopping also remains quite important, when it comes to sales of CDs and digital downloads, and that's where music really benefits from holiday shopping traffic. In fact, one in four CD purchases (26 percent) were driven by impulse purchases and 16 percent were motivated by in-store browsing. Walmart shoppers were most likely to purchase music on impulse (32 percent of Walmart's CD sales); however, even online shoppers can't resist buying music without planning to ahead of time. One quarter of Amazon CD buyers reported they purchased CDs on impulse, and 22 percent of digital music download purchasers cited "buying on impulse," as a key purchase driver.



Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Darrell Cole's "Swahili" Fights Negative African Stereotypes

The Inspiration Behind The Versions Of "Santa Baby" Remakes... Hint, Never Marilyn Monroe!

China Arts Foundation International 2015 New Year's Concert

EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER

The New Black 7 Release "God Willin' And The Creek Don't Rise" EP

Indie Act Automatik Eden Garner Rave Reviews For Both EP And Video With Their New Release "Gold To Straw"

Luna Sopor Releases Second Album - Cobalt - Rock

EVENTIDE ANNOUNCES H9 MAX



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Ole Receives Indie Publisher Of The Year Award From AIMP
» EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER
» [PIAS] Agrees Deal With Ipecac Recordings
» Award-Winning Documentary Film Featuring Top Drum And Bugle Corps Presents Unique Fundraising Opportunity
» Discover Underground Music On Skunk Radio Live
» ASCAP CEO John LoFrumento Announces Retirement
» Digital Musical Holiday Cards Are All The Rage, And Live365 Has The Solution
» China Arts Foundation International 2015 New Year's Concert
» MATCHSTICKMEN STAND UP TO BULLYING WITH CHARITY SINGLE
» John Fogerty Statement About Current Lawsuit


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing
» World's Most Influential Electronic Music Figureheads Head To Asia
» MOCAMIX: DJ Daniel Wang

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.