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Deezer Launches In Singapore, Malaysia, Thailand, Indonesia And Vietnam
Today's announcement is the next step in Deezer's quest to liberate music and rebuild its value, restoring the magical connection between artist and fans. Deezer's vision for music was outlined at London's Abbey Road Studios in October, at the same time as the news of its $130 million funding. Axel Dauchez, Deezer's CEO said: "For the first time, all barriers to music discovery and reach have been completely lifted. This is a very significant moment for both music lovers and for artists. We will allow fans all around the world to enter the musician's creative universe, discovering new and exciting content, ultimately enhancing their enjoyment of music. At the same time, through fantastic tools, we are supporting the artists' need to engage with their fans and reach a deeper understanding of what makes them fall in love with a track. In today's environment, such a tool could help make or break an artist." Ad-supported service with unlimited music access with boost mass appeal On the launch of the freemium model, Dauchez said: "Outstanding local artists from all corners of the globe such as Aliff Aziz, Alif Satar or MONSTER CAT from Malaysia and Singapore will have access to a huge new audience, plus powerful new ways to create emotional engagement with fans. The face of music is set to change permanently - the next global smash could be from Africa or Latin America." The new ad-funded free service will be launched in more than 150 countries today. This will extend Deezer's potential reach to 600 million users. Today also marks another important moment in Deezer's evolution, as the company achieves 3 million paying subscribers who, on average, listen to 60 hours of music per month. Firstly, Deezer will offer music fans in Singapore, Malaysia, Indonesia, Thailand and Vietnam two hours per month of ad-supported, free listening on PCs and laptops for life. Providing users with a free 30 day trial of Premium+ upon mobile activation will furthermore serve to encourage discovery on mobile and tablets. In addition, to reach a mass audience Deezer will offer users in Singapore a discovery period of 6 months of unlimited free music on PCs and laptops while users in Malaysia, Indonesia, Thailand and Vietnam will enjoy a discovery period of 1 month. Dauchez commented, "Deezer has a proven track record of profitability and sustainability. Now we're embarking upon the next stage in our journey towards becoming known to households around the world. Our ad-supported service is a necessary trigger to drive global change by bringing music subscription to mass audiences worldwide. Our aim here is to encourage music fans to try us, driving ad-supported service listeners to switch to paid subscription over time. Once they have properly experienced Deezer, people do not go back."
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