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Business News (more headlines) 01-13-2013

Sprint Customers Access Top Entertainment Services Through Entertain ME

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Sprint announced today the launch of Entertain ME, a new service within the Sprint Zone application that provides customers using select Android-powered smartphones a single place to discover, purchase, listen to and personalize their entertainment experience for both music and mobile TV. Entertain ME features Sprint TV & Movies and Sprint Music Plus and mobile entertainment leaders, Spotify, Slacker, iHeartRadio, Shazam and Rumpus.

"Entertain ME makes it easy for customers to search for, listen to and watch what they want, and Sprint's unlimited data plans mean customers don't have to worry about surprises on their monthly bill from data overage charges like they might with shared data plans from AT&T or Verizon," said Fared Adib, senior vice president, product development and operations at Sprint. "Entertain ME also delivers a great discovery mechanism for the third party services we feature there."

Sprint services enhance customer experience
The popularity of apps and the time spent using them is rapidly increasing – the average number of apps on U.S. consumers' devices increased 28 percent in 2012, from 32 apps in 2011 to 41 in 2012*

"Now more than ever, it's important to offer our customers helpful ways to make the most of their smartphones and the apps and services it can offer," said Adib. "Entertain ME is another in a line of Sprint services incorporated into smartphones, such as Sprint Zone and Sprint ID, that brings Sprint customers tools to easily personalize and enhance their mobile experience."

Sprint Zone on Android-powered smartphones and iPhones delivers customers easy access to information about their Sprint account, Sprint Guardian safety and security apps, tips and tricks for their particular device and more.

Sprint ID available on more than 22 Sprint Android-powered devices, allows customers to instantly download a package of applications, widgets, ringtones and wallpapers with contents to fit their lifestyle and interests. ID packs may have a theme or be brand-specific, including ESPN, MTV, CMT, Disney Channel, E! and OWN (Oprah Winfrey Network).

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