Mi2N.com - NAMM Honors The Year's Best Ads Featuring Music Making

HOME \| FREE NEWS SUBMISSION \| PREMIUM PR DISTRIBUTION \| PR COPYWRITING \| RSS FEEDS \| TESTIMONIALS \| CONTACT
	Sections: Band \| Business \| Career \| Events \| Label \| Music Releases \| Radio \| Tech \| Video \| Web Events Genres: Country/Folk \| Dance/Electronica \| Jazz/Blues \| Latin \| Rock \| Urban \| World International: Asia \| Canada \| Europe
*Advertise \| Artist Development \| Submit Video \| MusicDishChina \| MusicDish e-Journal \| MusicDish Network \| Urban Music News Network**

Music Events (more headlines)

01-13-2013

NAMM Honors The Year's Best Ads Featuring Music Making

The creative uses of musical instruments and music-making products in television commercials will be honored at the 2013 NAMM Show as the industry presents the NAMM Excellence Award for Music in Advertising. Finalists will be announced January 27 at the 2013 NAMM Show held January 24-27 at the Anaheim Convention Center.

The nominated commercial spots were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists' ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.

The Nominees for the NAMM Excellence Award for Music in Advertising are:

Old Spice – "Muscle Music" (Wieden & Kennedy)
UnitedHealthcare / AARP – "Playing For Keeps" (A. Eicoff & Company)
Target – "Music Teacher" (Wieden & Kennedy)
Chase Freedom – "Footloose" (mcgarrybowen)
Volkswagen Jetta – "Fast v Fast" (Deutsch LA)
Coca-Cola – "Guitar Hero" (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – "Let's Do This/Needing-Getting/OK Go" (Goodby Silverstein & Partners)

Preview the nominated advertisements here: http://youtu.be/KDTWBIUMlbw

The awards celebrate a burgeoning trend in television advertising. Increasingly, music and musical instruments are playing a key role in the most memorable television ads. "Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers," said Joe Lamond, president and CEO of NAMM. "It is gratifying to see people playing music to communicate these messages, and a clear reminder of music's power to move us."

The NAMM Excellence Award for Music in Advertising is part of NAMM's ongoing mission to promote the benefits and pleasures of making music. The first-, second-, and third-place trophies are actual musical instruments - ukuleles - that have been customized with the NAMM logo and eye-catching artwork by California-artist Tyler Warren.

back | top

Mi2N Music PR

Vices And Adulation Release New Single, 'Sounds Of The Hallway Vocal'

Switchback's New Album "Kanoka" Just Released

Taiwan's DJ Code Composes Music For ASUS Transformer Trio Launch At Computex

Zebra Music Festival (Shanghai) 2013 At Jinshan Beach

Taiwanese Electro Act RED To Perform In Moscow For RAsia.com Festival

Debut Album DJ Babba - HEAR ME OUT Now Available

Indie Singer And Songwriter Travels To Paris To Perform At Alhambra Concert Hall As Well As Montmartre

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.

News Headlines

Mi2N EDITOR'S PICKS

» Electronic Dance Music (EDM) Fan Behavior Differs Greatly From That Of Other Music Fans

» Music Story Becomes An API

» Warner Music Group Acquires Russia's Gala Records Group

» Better Left Unsaid Release Uncensored Video For "She Needs Violence"

» MDialog Debuts Smart Stream Platform For Radio

» VocalEssence Introduces New Assistant Artistic Director

» Free Music Lessons From Rockschool

» Planetrox China Final 2013 - Saturday 6 July 2013

» Vices And Adulation Release New Single, 'Sounds Of The Hallway Vocal'

» Atlanta Musician Ventures On Western US Bike Tour

Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles

MUSICDISH E-JOURNAL

» Zebra Music Festival (Shanghai) 2013 At Jinshan Beach
» China's First Overseas Paid Music Service MOOV Launches In Guangdong
» Taiwanese Electro Act RED To Perform In Moscow For RAsia.com Festival
» Taiwan's DJ Code Composes Music For ASUS Transformer Trio Launch At Computex
» Let's Talk About The 5 Best Television Soundtracks
» Innovative Personalized Artist Consulting Firm ArtistAdvisors Launched
» The Runaround Band In Xiamen, China
» Jamaster A Featuring Bi Bi Zhou - I Miss You Missing Me (Chinese Version)
» Underground 108 - 22 June 2013 (Chinese Version)
» Live Nation Further Expands Presence In Asia
» TypeWriter: First Singapore Band To Perform At Liverpool's The Cavern Club
» DOT Records Hosts Oxia Electronic China Tour In Duanwu Festival (Chinese Version)

Order an Mi2N Music PR package for an opportunity to submit a song for FREE to one of the hundreds of industry opportunities available through Music Xray

Copyright © 1997-2013 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.