MI2N
Music Industry News Network
SUNDAY, FEBRUARY 1ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 01-13-2013

NAMM Honors The Year's Best Ads Featuring Music Making

Bookmark and Share
The creative uses of musical instruments and music-making products in television commercials will be honored at the 2013 NAMM Show as the industry presents the NAMM Excellence Award for Music in Advertising. Finalists will be announced January 27 at the 2013 NAMM Show held January 24-27 at the Anaheim Convention Center.

The nominated commercial spots were chosen from a selection of dozens of mainstream ad campaigns run in 2012 that featured music making. The seven finalists creatively incorporate or feature musical instruments and music-making. The finalists' ads feature everything from custom guitars and a car rigged to play musical notes to a human-body-powered one-man band.

The Nominees for the NAMM Excellence Award for Music in Advertising are:

Old Spice – "Muscle Music" (Wieden & Kennedy)
UnitedHealthcare / AARP – "Playing For Keeps" (A. Eicoff & Company)
Target – "Music Teacher" (Wieden & Kennedy)
Chase Freedom – "Footloose" (mcgarrybowen)
Volkswagen Jetta – "Fast v Fast" (Deutsch LA)
Coca-Cola – "Guitar Hero" (Giacomo Cagnetti and Rovero Impiglia)
Chevy Sonic – "Let's Do This/Needing-Getting/OK Go" (Goodby Silverstein & Partners)

Preview the nominated advertisements here: http://youtu.be/KDTWBIUMlbw

The awards celebrate a burgeoning trend in television advertising. Increasingly, music and musical instruments are playing a key role in the most memorable television ads. "Companies seem to use musical instruments in their ads because music-making elicits a positive feeling with consumers," said Joe Lamond, president and CEO of NAMM. "It is gratifying to see people playing music to communicate these messages, and a clear reminder of music's power to move us."

The NAMM Excellence Award for Music in Advertising is part of NAMM's ongoing mission to promote the benefits and pleasures of making music. The first-, second-, and third-place trophies are actual musical instruments - ukuleles - that have been customized with the NAMM logo and eye-catching artwork by California-artist Tyler Warren.


Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Moho Productions Artist Mirage Box Release Debut EP Contents Under Pressure

AIRPLAY DIRECT SETS NEW GLOBAL STANDARD FOR DIGITAL DELIVERY TO RADIO IN 2015

JEFFERSON THOMAS "COMES ALIVE"

MarilynMusic Welcomes You To A Creative And Fruitful 2015

The Beijing Underground Showcase No1

"An Afternoon Of Artist Development" With Appearances And Panels With GRAMMY®-Winners Colbie Caillat And Toby Gad To Be Held In Anaheim

IQzic Music Discovery And Funding Platform Announces January 26th Launch

Cosmpolitan Country Artist, Rhea Francani, Releases Debut Single "Dizzy" To World Market January 20, 2015



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Rolling Stone And Google Play Announce Special Collaboration Celebrating 47 Years Of Music, Politics And Culture
» Introducing OSCiLLOT By Max For Cats
» Silver Scream Records Announces New Partnership With AWAL
» Black Dawn Releases New Music Video
» Airplay Direct Sets New Global Standard For Digital Delivery To Radio In 2015
» Ole Promotes Chris Giansante To General Manager Of Administration
» Renman Music & Business Launches "Renman U."
» 14th Annual DIY Convention ‘For Mature Audiences Only’ Takes Place March 6 And 7
» The Many Seasons And Stories Of Cold Emotion
» Sly Stone $5 Million Verdict Obtained By Allan Law Group, His Attorneys Since 2009


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Red Bull Music Academy Sessions Kicks Off China Tour
» Red Bull Music Academy Accepting Applications For Paris Academy
» Nasty 8-bit Zombie GUIGUISUISUI Begins 2015 Tour
» Hyphenics Presents Transmission At Shanghai's URVC
» Vintage King Launches "Make Your Mark" Video Series
» Music Therapy May Provide Hope To Alzheimer And Parkinson Sufferers
» Asia Society: Shanghai / New York: Future Histories
» Is Nashville's New "It" City Status Threatening Its Musical Roots?
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.