MI2N
Music Industry News Network
WEDNESDAY, JULY 8TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 01-13-2013

OneBeat Partners With Microsoft To Create Exclusive EDM App For Xbox LIVE

Bookmark and Share
Website: http://www.OneBeat.tv
OneBeat, the emerging leader in online electronic dance music media and original content, announced today it has partnered with Microsoft to create an exclusive, EDM-centric entertainment app for the Xbox LIVE platform. Available free to Xbox LIVE users via their Xbox 360 consoles, the app will feature a mix of OneBeat original series along with live streaming performances featuring top EDM artists. The ad-supported app will be available to users around the world.

"Like Rock 'n' Roll and Hip Hop before it, EDM is now the dominant soundtrack of the global youth audience," said Mikhail LaPushner, CEO of OneBeat. "We're excited to partner with Microsoft to create an exclusive, EDM entertainment app for Xbox LIVE that will provide fans with tons of great music and original content as well as offer brands a direct and powerful conduit to reach this dynamic, passionate and engaged demographic."

Designed to provide electronic dance music (EDM) fans with a direct connection to the worldwide ecosystem of EDM culture, the OneBeat entertainment app is one of the first, large-scale channels devoted to the global phenomenon that is EDM. According to Nielsen, EDM is the fastest growing genre of music, with seven of the top ten tracks streamed in 2012 coming from the EDM category. Original programming on the OneBeat app will include shows and news focused around EDM lifestyle, DJs, music festivals, fashion, travel and fans.

"Our mission has been to make the entertainment people love, more amazing on Xbox. Teaming with OneBeat allows us to further that mission by creating a one-stop electronic dance music destination for fans to celebrate and explore their passions on Xbox. With EDM-specific programming and live events, we expect the OneBeat entertainment app to be a hit with the Xbox LIVE audience and further propel Xbox as the leading entertainment destination in the living today," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising.

"EDM culture is a content maker's dream, with a global mix of the most interesting personalities and characters in pop culture today," said Joseph Kanellitsas, chief creative officer of OneBeat. "OneBeat's content will explore, share and profile the talent and amazing visionaries that make up this incredible music movement."

The EDM-centric app will be available for download Spring 2013. For more information about OneBeat, please visit www.OneBeat.tv , Like us on Facebook at www.facebook.com/OneBeatChannel, follow us on Twitter @OneBeatChannel or check us out on YouTube www.youtube.com/onebeatchannel.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS

New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House

Jazz Suite Just Released The Debut Sizzling Single Entitled "Lady Di Has A Guy Of Her Own"

Angela Chen And Tiffany & Co. Host A Cocktail Reception For The National Ballet Of China

365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program

The 12th Annual IAMA (International Acoustic Music Awards) Kicks Off

Xprnc Media Working With Eagle Rock On National Promotion Of Rolling Stones Release

From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Overall Music Consumption-Led By Growth In On-Demand Streaming-Help Power A 14% Lift From Last Year
» The ONE Music Group Introduces First-of-its-Kind Smart Piano And Keyboard To U.S. Market
» BMG Acquires Verse Music Group
» Hamburg Higher Regional Court Confirms Youtube Is Liable For Copyright Infringements
» TuneIn And Newport Folk Festival Partner To Launch Newport Folk Radio
» Universal Music Publishing Promotes Jessica Rivera To EVP/Head Of East Coast Operations
» Soundtrap Announces First Online Collaborative Music Recording Studio To Work Across IOS, Android, Chromebook, Mac And Windows
» AIMP LA July 16th Luncheon Panel @ Lawry’s: “DISNEY – The Story Of A Soundtrack”
» Souza Brings The Vibes Of The Lost Remains Of Atlantis To EDM
» TMA Signs SHANE MATHIS To Management


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music
» Strong Opportunities For International Tech Manufacturers Among Chinese Consumers
» New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.