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Ludovico Einaudi's 'In A Time Lapse" Digital Sales Exceed Physical Sales
Today’s Official UK Album Charts sees a first for classical music - Ludovico Einaudi’s ‘In a Time Lapse’ is the first classical recording available in both physical and digital formats whose digital download sales far outweigh physical CDs.
In a sign of our times, the Italian composer’s album shattered the 50% barrier with a massive 72/28% split, indicating that classical music is catching up with the overall music market trend. BPI announced in May 2012 that digital music revenue had overtaken that of physical in the record industry as a whole.
This news comes at the end of a week in which Universal Music Group International’s Chairman and CEO, Max Hole, warned the Association of British Orchestras that the classical music industry is in ‘grave danger’ unless it changes its image, widens its appeal and embraces the digital world.
Einaudi’s chart success continues today with two further record-breaking achievements; 9 out of the top 10 classical singles on iTunes belong to him and he also has the highest ever chart position for a classical album in the Official Album Downloads Top 40 (No.11). ‘In a Time Lapse’ is today No.24 in the overall UK Official Album Charts and No.1 in the Official Classical Charts.
The only previous classical album to come close to this achievement upon release was Einaudi’s 2011 compilation, ‘Islands’, which achieved almost exactly a 50/50 digital/physical split in week one.
About Ludovico Einaudi:
Ludovico Einaudi, whose grandfather was once the President of Italy, is no stranger to the pop charts. In 2011, London’s Radio 1 DJ Greg James led a successful campaign to get his work ‘I Giorni’ into the Top 40 of the Official Singles Charts and in the same year U.K. pop artist Professor Green sampled Einaudi’s work in his song ‘Astronaut’.
‘In a Time Lapse’ was recorded in an Italian monastery in October 2012 and released by Decca on Monday 21st January. Einaudi will tour the US and Canada in May 2013.
“Einaudi’s impressive achievement is also a perfect illustration of the coming of age of digital classical music. Since we launched the Official Classical Singles Chart last spring, Ludovico Einaudi has been one of its biggest and most consistent stars - and is at Number 1 and 2 in the current Top 10.”
- Martin Talbot, Managing Director of the UK’s Official Charts Company
“Ludovico is a pioneer of digital transformation for classical music. He’s a trailblazer.”
- Dickon Stainer, President of Decca Records
For more information, contact Karen Lee firstname.lastname@example.org or 978.658.3357