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Business News (more headlines) 02-03-2013

Music Unleashed In 22 New Territories As Deezer Ventures To The Middle East, Asia, Africa And Brazil

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Global music subscription service Deezer is bringing unlimited music to new parts of the world this week, as the service announces its launch in twenty-two new regions including Brazil, the Republic of Korea, Taiwan and United Arab Emirates.

The arrival of Deezer in these regions is set to change the way people listen to music. With more than 20 million tracks available at the click of a button across all devices including smartphones, laptops, tablets and wireless Hi-Fi speakers, music will now be accessible to music fans in areas as diverse as Yemen and Iraq in more ways than ever before.

Axel Dauchez, CEO of Deezer, said: "As we continue to expand our footprint across the world, we're thrilled to be making more music accessible to more people, in some of the most remote corners of the globe. Forget about the constraints of geographical borders and old music distribution networks; the evolving digital infrastructures and mobile uptake in Africa, Asia and the Middle East offer hugely exciting growth potential for our service. And as we continue to broaden our reach, we're able to deliver the most interesting and engaging local content and services, tailored to the market. Each launch helps further our strategy to be a truly global service."

Mathieu Le Roux, Managing Director of Deezer across all of Latin America and the newly opened Brazil said: "Launching in Brazil is a great example of Deezer's plan to take music streaming everywhere, especially to emerging countries where there's great growth potential for everyone, both artists and fans. With the new Latin American headquarters in Sao Paulo, Deezer hopes to reinvigorate the local music distribution market, bringing an exciting, innovative and legal solution for music consumption. We believe that the importance of music to Brazilian culture and the country's widespread adoption of social media will help us get very positive results here"

Bringing the first legal music streaming solution to the Maghreb region marks a move into an untapped growth market. As digital infrastructure starts to improve, Deezer will become a powerful platform to help bands, artists and labels get paid fairly for their creative work. Deezer's arrival in each of these markets will bring with it locally curated music and editorial content to deliver music fans with the best experience possible. In the Middle East, Deezer marks the region's first music streaming site, delivering the best local content and editorial in Arabic.

Yasmine Hamdan, a leading Lebanese singer songwriter commented on the launch: "Deezer brings music to all, allowing art & culture to circulate in a free, instant way. Democratizing the music space in this way creates a melting pot that opens up great opportunities for new talent. Musicians from all over the world can easily engage with fans and new audiences without barriers of time or space. This all makes it a very exciting time to be an artist."

Deezer has launched in the following regions:
Algeria
Bahrain
Brazil
Egypt
Hong Kong
Iraq
Jordan
Kuwait
Lebanon
Morocco
Oman
Pakistan
Philippines
Qatar
Republic of Korea
Saudi Arabia
South Africa
Taiwan
Tunisia
United Arab Emirates
Venezuela
Yemen


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