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Essential Music & Marketing Announce Seven New Label Deals
The new signings include Julian Casablancas' Cult Records, Kanine Records and the Kemado Label Group (Kemado Records, Mexican Summer, Software), all of whom Essential will distribute in the UK and Europe. Essential have also cemented their business relationship with Nettwerk Records, who they will distribute in the UK & Eire. Tom Clapp co-founder of Kemado Records said: "The Kemado Label Group is pleased to partner with one of the fastest growing independent distributor label service groups. With Essential, we are finally working with a partner who can bring all our labels, catalogues and new releases together, and make them available throughout Europe." They are joined by FatCat Records, Lex Records and Loose Music, all of whom will be serviced by Essential for European distribution. Tom Brown, founder of Lex Records said: "I am delighted to have partnered with Essential - for an independent like Lex their expertise and approach will be a huge boost in the year ahead." The deals will see Essential work on a range of exciting new releases, including Har Mar Superstar, The Virgins (Cult); Bleeding Rainbow, Beach Day, Valleys (Kanine); Mood Rings, No Joy, Part Time, Vietnam (Mexican Summer); Autre Ne Veut, CoLa, Slava (Software); Hauschka, Mazes, Dead Gaze, Mice Parade, The Growlers (FatCat); The Handsome Family, The Rockingbirds, The Felice Brothers (Loose); Neon Neon (Lex); and Passenger (Nettwerk). With Essential celebrating its tenth anniversary this year and enjoying record success in 2012 (including 14 UK Top 40 albums) the new additions join a growing roster of labels from around the world, all of whom utilise the company's comprehensive range of bespoke services – from manufacturing and digital expertise, through to creative management, marketing, promotion and sales. As a valuable addition to this list, Essential are now offering regular workshop events from their London headquarters – giving label clients direct access to decision makers and experts, including key digital services and broader networking opportunities. After kicking off in November 2012, with a presentation from Spotify, these events will continue on a regular basis into 2013. Mike Chadwick, Managing Director of Essential said: "Over the past ten years Essential's expertise in marketing and distribution has forged a compelling proposition for record labels all over the world – putting our clients' interests first, adding value and helping their artists access and break new territories. Today's announcement represents a significant volume of new business and, on our part, a major statement of intent for 2013." Erik Gilbert, head of the newly-launched CV America, that streamlines the group's extensive US activities, added: "In 2012, we made incredible strides to become one of the leading UK and European partners for North American labels and artists. We provide our clients with a truly forward thinking operation; as partners, we not only help build their business, we provide the space to nurture innovation and creativity. 2013 is going to be an amazing year!"
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