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Mood Media Launches Global Rebranding Effort
Mood Media today announced that it has officially launched a rebranding effort to better communicate its position as the global leader in experience design and integrate its portfolio companies - Muzak, DMX and Mood Media - into a single global brand, Mood. At the heart of the brand is a new tagline, "Mood: By Design," to convey Mood's philosophy and mission to develop powerful connections between its clients and their customers, across all industries, around the world. During the past several years, Mood experienced robust growth through strategic acquisitions in an effort to provide its clients with consistent and integrated services that create a unique, compelling and holistic customer experience whether on-site, online or on the go. By absorbing each portfolio company's best attributes, products and services, Mood redefines the way consumers experience businesses and brands. Mood provides a full range of solutions - music, digital signage, messaging, social/mobile applications, location-based services, scent marketing, and A/V systems design and implementation - to retail stores, hotels, restaurants and businesses of all sizes, across the globe including 80 of the top 100 American retailers. "Most consumers in North America and Europe have experienced Mood without knowing it because our clients include top global brands worldwide such as Gucci, W Hotels, Crate and Barrel and Tommy Hilfiger, among others," said Lorne Abony, chairman and CEO, Mood. "Integrating each of our component companies under the Mood brand reaffirms our steadfast commitment to deliver services driven by creative purpose and designed with intent to help clients differentiate and grow their business." Notably, Mood's rebranding effort marks the end of an iconic American brand and pop culture reference, Muzak, which revolutionized the way American consumers experienced retail businesses through music. Muzak's integration into the Mood brand, along with DMX, unifies the company's offerings that include the largest digital music library in the world and cutting-edge mobile, wireless and location-based interactive solutions that connect Mood clients to their customers. The branding effort extends into every aspect of Mood's business and allows the company to provide a more powerful, integrated suite of experiential marketing solutions that meet the needs of a diverse clientele. Clients range from small-to-medium sized business to Fortune 50 global organizations.
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