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Monster Reinforces Company's Roots In Music Culture, Announces Chaka Zulu As New VP Of Entertainment And Sports Marketing
Monster, the 35-year leader in electronic accessories and advanced headphones, is proud to announce it is "doubling down" on Monster's roots in today's music culture with the appointment of influential music executive and entrepreneur Chaka Zulu, co-founder of Disturbing Tha Peace and manager of rapper/actor Chris "Ludacris" Bridges, to the newly created position of VP of Entertainment and Sports Marketing. This follows yesterday's announcement of cultural icon, Swizz Beatz, purchasing a co-ownership stake in Monster and joining the company's advisory board. In his new role, Chaka will work closely with both Swizz Beatz and Head Monster Noel Lee to help Monster continue its drive to bring dramatically enhanced music and entertainment experiences to fans around the world. Moving Forward with Chaka Zulu and Monster Monster continues to lead the way in today's fusion of entertainment/sports, technology and fashion, with a wide range of audio products, including advanced headphones for every lifestyle and fashion sense, such as the acclaimed iSport Athlete's Headphones. Chaka Zulu will be integral in helping expand Monster's global presence in the music and entertainment culture, spearheading key marketing, product development and promotional initiatives. Noted the Head Monster: "Everyone at Monster is thrilled that Chaka is joining our team. We share with him a strong passion for both music and technological innovation - and for helping people get closer to all the entertainment they love. This is a major step forward for Monster, and it will help us make a much closer connection with fans all over the world who want to enjoy all their entertainment in a more meaningful and impactful way." Chaka Zulu said: "I've known Noel and Kevin Lee for years and have observed how they've continued to push the envelope in everything from cables and power to professional recording products and, of course, outstanding headphones. Monster's innovation and creativity has always come from a place of true passion for music and for improving music experiences. I work with artists, producers and talent every day and Monster is consistent in creating new technologies that benefit the entire music industry. That's why I'm glad to join Noel, Kevin and Swizz Beatz to bring even more energy, lifestyle and culture to the Monster family."
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