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Gramatik Announces His New Label "Lowtemp" With His New Single + Video "Bluestep"
After a long and fruitful time with Pretty Lights, Gramatik states that "I'm launching my own label because that is something I always wanted to do and I think it's something that every artist eventually wants, to be fully independent and have complete creative and executive control of their own artistry. It's a natural step forward. Pretty Lights Music is family for life, but the time has come for me to do my own thing." Gramatik thanks Derek Vincent Smith (aka Pretty Lights) for helping him reach his goal faster. Original Artwork by Anze Koron In celebration of the Lowtemp launch, Gramatik is gracing our ears with a brand-new single "Bluestep", a signature Gramatik genre clash. The cut combines the vibes of raw 50's and 60's Blues with all kinds of EDM genres - the result is what he refers to as "Bluestep". It's a dynamic mixture of Blues and Dubstep, a plethora of screaming guitar, howling vocals and big bass, capturing the raw energies of both music worlds in a cohesive, yet outrageous picture. "Bluestep" is the first take off Gramatik's upcoming full-length album,The Age of Reason, due out this spring on Lowtemp. Gramatik elaborates on the epic title, which was "inspired by a stand-up segment by comedian George Carlin. He made a joke on the fact that he was Catholic until he reached the age of reason. I also firmly believe that there comes a time in a human life when you reach the so-called 'age of reason' and realize that there are so many irrational beliefs, shameless contradictions and illogical restrictions inflicted upon society. Some people reach it sooner, others later, but a majority unfortunately never do. [Through my music] I'd like to guide more people to reach the age of reason sooner. Maybe. Or, hopefully at least unite the ones that feel the same way." WATCH THE VIDEO FOR "BLUESTEP" HERE (CLEARED FOR POSTING): Gramatik also drops his new video for "Bluestep" which features highlights from his recent tour with the worldwide King of Wobble, Bassnectar. The clip includes footage from Gramatik's performances in the US, Canada, Russia, Belgium & Austria. The debut of his mesmerizing Tesla Coil stage installation is also documented in the video. The Coil was unveiled at Gramatik's sold-out headlining show at the The Fillmore in Colorado this past November. This stage/light design was inspired by inventor Nikola Tesla, who Gramatik holds in high regard. The Tesla Coil, one of his most famous inventions, had always fascinated Gramatik so he wanted his stage design to be inspired by it, portraying its electrifying magnificence in an abstract, theatrical fashion. The Coil adds a whole new dimension and will captivate the imagination and ignite the audience energy at Gramatik performances to come. Age of reason or reason enough, the revolution begins now. "[Gramatik] also retained a nonchalance in his music – call it a laid back, down to earth spirit that creates a mellow atmosphere for the beats to orbit around. Chilled out trip-hop that flirts with all elements of music, from rhythm and blues to jazz, Gramatik stays true to a soulful hip-hop teasing you with playful guitar work and good-time instrumental loops." - Performer Magazine "Gramatik is known for lush, big beats that don't come near the pop-house or "dubstep" tunes dominating today's dance music community. Instead, the Slovenian-born producer focuses on rhythms and arrangements that incorporate the best parts of countless genres -- house, breakbeat, techno, electro, blues, jazz, soul, funk, drum 'n' bass -- and tosses them together in a thoughtful blend that's perhaps only rivaled by his label boss, Pretty Lights." - Huffington Post
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