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WiMP Cranks Up The Sound
Music streaming service WiMP today announce that all its users can enjoy new and improved sound quality, no upgrade necessary. WiMP allows its users to chose between Standard and High Quality in the service, the Standard quality now upgraded from AAC+ 64 to AAC+ 96 and the high quality from AAC 256 to AAC 320. "In cooperation with one of Norway's most prominent mastering studios, we've been performing a vast amount of tests to determine the best format for any device with minimal loss, no matter if users are on their impressive home stereo solution or phones with cheap ear buds," says Product Director and CEO of WiMP Music Norway, Per Einar Dybvik. The sound quality project by WiMP has been ongoing for some months now, and consists of several phases. The first phase replaced all source files to CD-quality and made sure no source files in the catalogue were transcoded from lossy files. Then, all files were encoded from fresh, using improved settings for even better sound. The project has been conducted in close cooperation with Propeller Mastering engineer Chris Sansom, who will also be joining WiMP at Norway's biggest music conference by:Larm this week. WiMP will showcase the new and improved sound and also participate in a panel on 'From studio to stream (http://bylarm.no/nor/seminars/344)' with Sansom, producer Morten Lindberg and artist Bugge Wesseltoft. WiMP also introduce the next step of the project at by:Larm, a beta test of lossless streaming to specific devices, namely Android phones, Sonos and Bluesound HiFi stereo systems. Lossless files will be delivered in flac format. Needless to say, lossless means with no audio compression. WiMP will also be looking into launching a new Premium Plus product at a higher price. WiMP will also introduce a playlist with HD-content to further test the possibilities for future products.
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