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Tech News (more headlines) 02-25-2013

GC Pro Named Exclusive U.S. Dealer Of The RAVEN MTX Production Console By Slate Pro Audio

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— GC Pro remains on the cutting edge by offering groundbreaking RAVEN MTX console, which features multi-touchscreen operation including DAW software and digitally controlled analog monitor section —

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has been named the exclusive U.S. dealer of the RAVEN MTX Multi-Touch Production Console by Slate Pro Audio. Introduced at the 133rd AES convention in San Francisco, the RAVEN MTX enjoyed an overwhelmingly positive response, as engineers were treated to the unveiling of a truly groundbreaking, next-generation audio console. The RAVEN MTX Multi-Touch Production Console is the ultimate centerpiece for the modern studio, combining a state-of-the-art multi-touch monitor, feature-rich multi-touch DAW control software, and a world-class digitally controlled analog monitor section. The console will be available through GC Pro’s 43 nationwide locations, and eight selected locations will serve as product demo sites for the RAVEN MTX.

“GC Pro always strives to remain on the cutting edge,” stated Rick Plushner, GC Pro Vice President. “As many people know, my career was built on introducing winning, cutting-edge recording and mixing consoles. With just one brief demo of Raven I was convinced this is miles ahead of other manufacturers and is in sync with the needs of today’s marketplace.”

Plushner continues, “At GC Pro, we carefully monitor customer’s needs and their desires to improve workflow and creativity. It makes sense for us to do business with manufacturers who are driving the narrative while pushing boundaries with forward-thinking technologies. Looking at other market sectors, it is clear to see that touchscreen control is not a passing fad, and that extends to the audio production market. The RAVEN MTX console, with its unique work surface, represents the next generation of recording consoles, and GC Pro is excited to be the exclusive dealer of such an innovative piece of equipment.”

The console features a 46-inch touchscreen that intuitively controls every aspect of the production process, from initial tracking to effects, EQ, and final mixing. The console’s RAVEN MIXER software is a powerful multi-touch mixer that can control all major DAW’s, and the RAVEN TOOLBAR is reminiscent of similar features on current popular computing devices. The console facilitates quick navigation through any virtual production environment. Raven’s high-quality digitally-controlled analog monitoring section allows for plug-and-play integration and features four speaker outs, an eight-channel artist cue mix system, 7.1 surround capability, and on-board Laptop Reference™ speakers, which Slate calls “Betty.”

Steven Slate, CEO, Slate Pro Audio, states, “I've worked with GC Pro as a client since 1998, and have always had amazing service, support and advice when purchasing gear for my recording studios. Now, as CEO of Slate Pro Audio, I am happy to be working with GC Pro as the exclusive US dealer of our RAVEN MTX Production Console. Launching the Raven with GC Pro is a natural choice. This is a groundbreaking product that people are going to want to touch, and they’ll be able to do that at many of GC Pro’s 43 locations across the country. Being part of the Guitar Center Professional family instantly connects Slate Pro Audio with clientele ranging from high-end recording to post-production to commercial facilities to houses of worship. GC Pro’s staff of 90 recording experts have the know-how to quickly master this new technology and educate their customers. And how cool is it that you can order a RAVEN from gcpro.com and have it delivered to your door? Every step of the way, GC Pro has shared our vision of the future of this industry – that makes them the ideal partner for the Raven.”

For more information, please visit www.gcpro.com and www.slateproaudio.com.

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