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Tech News (more headlines) 02-26-2013

Audio-Technica Introduces ATH-M50RD Limited-Edition Red Professional Studio Monitor Headphones

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— Stylish red version of Audio-Technica’s popular ATH-M50 headphones offers exceptional audio quality for professional monitoring, mixing, listening and DJ use —

Audio-Technica, a leading innovator in transducer technology for over 50 years, introduces its ATH-M50RD Professional Studio Monitor Headphones, a stylish red limited-edition version of A-T’s flagship ATH-M50 headphones. Based on input from end users looking for an alternative to the ATH-M50’s existing color schemes, the ATH-M50RD headphones offer the exact same comfort and superior audio quality for professional monitoring and mixing as their standard counterparts.

Gary Boss, Audio-Technica U.S. Marketing Director, stated, “We decided to inject some color into the studio with the limited-edition ATH-M50RD. Discerning engineers and musicians can add a little fun to their sessions while maintaining the audio quality they have come to expect from our original M50’s.”

The ATH-M50RD Professional Studio Monitor Headphones will be available March 2013 with a U.S. MSRP of $209.00.

About ATH-M50 Professional Studio Monitor Headphones
Embodying the company’s latest transducer technology, the ATH-M50 headphones offer the highest level of sonic accuracy. The ATH-M50’s innovative design was engineered to provide hours of maximum comfort in applications ranging from broadcast to studio/recording uses. The ATH-M50 headphones feature an efficient collapsible design ideal for easy portability and convenient storage. Employing Audio-Technica’s proprietary 45 mm large-aperture drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50 headphones have exceptional power handling and very high SPL capabilities while delivering clear, natural, accurate sound with impactful bass and high-frequency extension. The headphones also feature a closed-back cushioned earcup, providing exceptional clarity and superior isolation in high-volume listening situations. In addition, the circumaural earpieces swivel a full 180 degrees for easy one-ear monitoring. The ATH-M50 has a lightweight and adjustable cushioned headband for maximum listening comfort. An OFC litz wire cable at the left earpiece terminates to a gold-plated 1/8" connector with included professional screw-on 1/4" adapter. The ATH-M50RD joins the current line-up of ATH-M50 in black and ATH-M50WH in white.

For more information, please visit www.audio-technica.com.

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