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Label News (more headlines) 02-27-2013

Neo Media Appointed Lead Marketing Consultants For COSON Week

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Neo Media & Marketing Limited has been appointed Lead Marketing Consultants for the much talked about COSON Week (May 19 - 25). By the agreement sealed in Lagos earlier in the week between COSON Chairman, Chief Tony Okoroji and CEO of Neo Media, Mr Ehi Braimah, the urbane integrated marketing communications company, offering public relations, event management, brand activation, sports marketing, corporate advertising and brand identity management, has been empowered to lead the mobilization of the Nigerian business community and all the major brands in the country in a historic partnership with the music industry to make the much anticipated COSON Week truly a week of unrivaled spectacle and unforgettable experience for Nigerians

Neo Media is also to lend its expertise to ensure that the dream of the COSON Music Foundation and the key objectives of providing support for young talented Nigerian musicians and musicians in distress are achieved.

Speaking at the activation meeting, held at the Board room of COSON in Ikeja, COSON Chairman, Chief Tony Okoroji said, '...the COSON Week is historic. The events are explosive. The creative community in Nigeria has never attempted anything this huge. We have been painstaking in designing each event to make every sector of the society happy during the big week. We are also constructing the most powerful media backbone to ever drive any series of events in the history of Nigeria. Every brand in our country can find an event within the week to identify with, support and get massive millage from. In leading the marketing of the events, we have settled for a professional and experienced organization whose record is there for all to see'.

Also speaking at the end of the meeting, NEO Media CEO, Mr Ehi Braimah said, 'We are involved because in my more than 20 years of close association with numerous events and brands, I have never been more excited by the opportunities and possibilities provided by the COSON Week. The scope and design of the events are breath taking. The passion of the team driving the events is contagious. I see nothing bigger happening in the Nigerian creative community for a long time. My team is ready to speak with every corporate or brand manager itching to participate in these historic events.'

While the COSON Week proper will not kick off for another two and half months, the preliminary rounds of one of the seven key events, the COSON All Stars Table Tennis Blow Out, will be flagged off in Lagos on Sunday March 10. On that day, Nigeria's top stars of Music, Nollywood, Comedy and the Media will serve, smash, spin, loop and slam as the two and half months battle for the glittering COSON trophy and the millions in cash begins. Full technical and organizational support for the COSON All Stars Table Tennis Blow Out is being provided by the Lagos State Table Tennis Association.

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