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Live Nation Entertainment & JustGreen Lifestyle Partner To Neutralize Concert Venues' Carbon Emissions
Live Nation Entertainment and JustGreen Lifestyle, a Just Energy Group Inc. brand, today announced a partnership to make Live Nation's concert venues more environmentally sustainable. JustGreen Lifestyle, will audit 85 participating concert venues in the United States to evaluate energy use and purchase carbon offsets to bring the concerts carbon neutral. Additionally, JustGreen Lifestyle will conduct an energy audit and purchase carbon offsets for alternative rock band, Portugal. The Man, to bring the band's tour carbon neutral. "Being from Alaska, we have always had a deep connection with the wilderness and an intimate perspective on how our behaviors impact the planet. We are really excited to be working with Live Nation and JustGreen to be able pull off our first carbon neutral tour," said Zach Carothers, Portugal. The Man. "Together with JustGreen Lifestyle, we are offsetting the carbon footprint of 4,000 upcoming concerts to make them carbon neutral," said Russell Wallach, president of Live Nation Network. "We are also collaborating on a number of environmental education programs and promotions for fans, including a calculator to green concert commutes, enabling fans to calculate and offset their carbon footprint." To celebrate the partnership and to engage fans across the country, for a limited time, JustGreen Lifestyle will purchase carbon offsets and green Live Nation fans' commute to concerts, for free! For more information on promotions, JustGreen Lifestyle and the Live Nation carbon offset program, please visit: www.livenation.com/justgreen. "Partnering with Live Nation gives us a terrific opportunity to promote our JustGreen Lifestyle brand and showcase our carbon offset products to the biggest names in music today and millions of concertgoers," says Ken Hartwick, CEO, Just Energy. "We hope the partnership will motivate music lovers to take a proactive interest in making greener lifestyle choices." JustGreen Lifestyle will be Live Nation's exclusive carbon offset provider for consumable energies in their owned and operated venues, purchasing enough carbon credits to offset the emissions created at Live Nation clubs and amphitheaters across the United States. The green partnership will promote Just Energy's JustGreen carbon offsetting products to music lovers all across the United States and will provide Live Nation with more than 55,000 tons of carbon offsets annually -- which is the equivalent to removing close to 11,000 cars' emissions off the road.
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