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Label News (more headlines) 03-13-2013

Wind-up Records Partners With Digital Trading Cards Platform Decksi To Help Celebrate 15th Anniversary

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Decks to feature content from Aranda, Young Guns, The Virginmarys, Jillette Johnson, and Civil Twilight as well as exclusive footage from label's SXSW showcase celebration

Creative D Inc., developer of the Decksi (www.decksi.com) social-mobile digital collectibles platform, today announced that Wind-up Records will mark its 15th anniversary with a collection of new digital trading card decks that feature several of the label's hottest acts, all of which will perform at its March 14 SXSW showcase.

Decksi Decks are accessible across multiple social networks and devices, including the iPhone and iPod Touch. Fans build their collections by logging in daily for free content, to trade collectibles, and to give gifts to their friends.

The new decks, available on Wind-up's Facebook pages and through the Decksi app, will feature video footage, music, pictures and exclusive content from Wind-up artists and staff throughout the SXSW festival and showcase. New decks include content from some of the label's hottest performers, including Aranda, Young Guns, The Virginmarys, Jillette Johnson, and Civil Twilight. Fans can also download Wind-up Records's commemorative 15th anniversary deck.

"We are thrilled to partner with Decksi at SXSW as we celebrate this milestone in Wind-up's history," said Bryan Vaughan Wind-up Records, Social Media Manager.. "Our fans have been critical to our label's growth and success, and Decksi is an incredible platform for us to enhance the interactions between our artists and their followings."

Creative D CEO Richard Kanee said, "With its lineup of amazing artists, an important milestone and a visible presence at the music industry's most important gathering, Wind-up Records has seized an opportunity to maximize its value and deliver premium content to fans in a way that they can easily access and share."

All fans who register for and attend Wind-up's SXSW showcase celebration, slated for 1:15 p.m. on Thursday at Austin's Empire Control Room, will receive an exclusive bonus card. And those who check into Decksi during the show will earn a special credit bonus.

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