MI2N
Music Industry News Network
SATURDAY, MARCH 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 05-29-2013

The FADER, Inc. Expands Media Group With Addition Of AFROPUNK

Bookmark and Share
Website: http://www.thefader.com
New York, NY: The FADER, Inc., an extensive and authoritative group of music and lifestyle properties, has announced a yearlong, multi-tiered campaign with AFROPUNK: the media property and annual music festival dedicated to supporting fans of the urban alternative, hardcore, and indie rock scene. This audience and community has a direct influence on emerging pop culture through a movement that is strongly reminiscent of the energy of the early days of Hip-Hop. This partnership includes a yearlong promotion between the two brands involving numerous components to each property. Andy Cohn, President and Publisher of The FADER, Inc. made the announcement.

“AFROPUNK exemplifies our mission for The FADER, giving an editorial voice to an influential audience of consumers across the music and entertainment landscape,” said Cohn. “We’re pleased to be aligning our brand with AFROPUNK on a deeper level.”

In 2005, the first annual AFROPUNK Festival debuted at the iconic Brooklyn Academy of Music in New York, celebrating and unifying the cultural cornerstones of AFROPUNK: music, film, skate, and the independent and influential individuals that are the lifeblood of the AFROPUNK community. With this partnership, The FADER will continue to be the exclusive media partner for the AFROPUNK Festival, as it has been since 2011, and will now handle exclusive advertising sales for the property, and help to develop and promote additional initiatives coming up throughout the year.

“We believe in The FADER and the brand they’ve developed - right now, we are where The FADER was years ago, and are looking forward to building AFROPUNK in the same way,” said Jocelyn Cooper, Partner, AFROPUNK. “Our goal is to give a voice to kids who were once considered part of an outsider culture, yet now leading and influencing mainstream youth.”

This partnership outlines The FADER, Inc.’s full-scale offerings of its ties to integrated advertising and sponsorship opportunities across all properties for its clients. With millions of monthly impressions to The FADER, Inc.’s properties, and more than 2 million people monthly across AFROPUNK’s online networks, both brands will experience high visibility across various strategic markets of consumers.

About AFROPUNK
Described by the New York Times as putting “rock and rebellion squarely in the category of African-American music,” the AFROPUNK Festival has become a Brooklyn institution, the focal point for the burgeoning Afropunk movement. Over the past eight years, the festival has presented new artists before they hit it big, such as Grammy-nominated Santigold, The Noisettes and Janelle Monae. Afropunk mainstays like Mos Def, Bad Brains, Saul Williams, The Dirtbombs, Erykah Badu and TV on the Radio have also graced AFROPUNK’s stages. The festival is also a renowned for its pioneering street skate and BMX competition in the heart of Brooklyn.

About The FADER, Inc.
The FADER, Inc. consists of credible music and lifestyle-focused properties that speak to a combined audience of 2 million influential young adults monthly. Founded by Rob Stone and Jon Cohen, and led by President and Publisher Andy Cohn, The FADER, Inc. includes The FADER, TheFADER.com, 1200Squad.com, East Village Radio, Insound, AFROPUNK, Oh My Rockness, and The Cornerstone Mixtape.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The Underground Presents PLANETROX China 2015

Dramatic New Solo Piano Album Represents Several "Firsts" For Award-Winning Artist Fiona Joy And Cookie Marenco’s Blue Coast Music Group

On Easter Sunday 2015, The Light Will Shine In The Darkness

Meresha - 1st Ever World Music Premier On The #1 Social Media Startup Tsu April 7

Legendary Stax Guitarist Steve Cropper And Rock Newcomer Matt Miller Make Beautiful Music Together

Taiwan's Bearbabes Answer "How To Love" With Upcoming Performances

Aleynu. New Video From LENKA LICHTENBERG Is Upon Us!

Celebrate Music For Women's History Month With Taking Back Eden



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Headliner Entertainment Expands Its Talent Platform
» Audyssey Music Player Now Integrates With Spotify
» UL Sounds Signs New Deals With Hennessy, Gatlin And Spyda The Boss
» Contest Alert: MR. GOSHNESS Teams Up With PureGrainAudio For Video Cover Contest
» SoundExchange, NPR And The Corporation For Public Broadcasting Ink Long-Term Agreement For Webcasting Royalty Rates
» Music For All Announces Staff Promotion
» Vocal And Instrumental Music Online Training Programs By GAALC
» THE UNDERGROUND PRESENTS PLANETROX CHINA 2015
» On Easter Sunday 2015, The Light Will Shine In The Darkness
» Indie Folk Duo March To May Sign With MTS Management Group


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"
» Inner-Mongolian Indie Band Ajinai's World Tour Launches In Toronto
» 26th Annual Golden Melody Awards & Festival
» Toyota 'Feeling The Street' Global Street Music Campaign
» MusicDish*China Review: 'Chinese Kiss' From Chinese Music To Hip Hop
» JUE | Music + Art Presents Awesome Tapes From Africa
» Students, Musicians And Filmmakers Unite For The 'Take Me To The River' Education Initiative Launch
» ASCAP CEO Elizabeth Matthews Testifies For Senate Judiciary Subcommittee
» JUE | Music + Art Launches 7th Edition In Beijing & Shanghai
» Kenney Shiu Appointed New Director Finance & A&R At BMG China
» Dutch Indie-Rock/Modern Wave Band Atlantic Attraction Tours China
» The Seven Mile Journey Announces China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.