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MP3 STREAMING HITS PRIME TIME
(Austin, TX) On August 28th, Austin-based Internet start-up WorldNet Box Office brings MP3 streaming to prime time with the launch of Austin ClubCastLive. Featuring live MP3 encoding of broadcasts from 15 of the city's most popular nightclubs, the site is the first of its kind and will likely quickly make ClubCastLive the largest MP3 simulcasting site on the Web. The site will be accessible directly at http://www.clubcastlive.com as well as through WNBO's entertainment portal at http://www.wnbo.com. At the center of Austin ClubCastLive is Internet audio codec MP3, a technology which, while surrounded by controversy, has nevertheless caught fire in cyberspace. As of June, MP3 became the Internet's most popular search topic. MP3 technology has become, according to the New York Times, "part of the entertainment vocabulary almost as quickly as the name Lewinsky became part of the political one." By perfecting the real-time MP3 encoding of live audio, WNBO has moved to the forefront of the MP3 revolution. Through the work of CTO Ryan Vanderwerf, users can listen to real-time and archived streams at 24kbps (for 28.8k modems), or CD-quality mono at 48kbps (for 56k modems), and stereo CD-quality at 112kbps (for ISDN users and above). Notes Vanderwerf: "It's a surprisingly elegant integration of currently available technology with proprietary programming. We have a very flexible, low cost, stable, and highly scalable operating environment." Austin is a perfect platform for the launch of ClubCastLive. Often called "The Live Music Capitol of the World", Austin boasts some 300 local bands and each year hosts the widely-known South by Southwest (SXSW) Music and Film Festival. Recently Austin was called America's "Most Wired City" by Yahoo! Internet Life, and it is regularly termed one of America's best places to live. Although MP3 is the core of ClubCastLive, the Company will not be limited to a single technology or type of venue. "Our mission is to provide our users with Austin's highest quality music at the highest audio quality available," says President James Weiss. "WNBO will continue to form strategic alliances with a variety of local content providers. Nightclubs are just the beginning." WNBO will roll out its ClubCast Live initiative in several cities across the country over the following six months. As the technology improves, video broadcasts will be included. In the immediate future, WNBO will provide occasional special events with live video feeds, in partnership with several of the leading companies in this arena. Founder Andrew Little: "It's an exciting opportunity to offer new technology in one of the strongest tech/music markets in the world." Previous Media "Club Scene Heads for Web," Austin Business Journal, July 30, 1999, http://www.amcity.com/austin/stories/1999/08/02/story5.html "Firms Bring Box Office to Internet," Austin Business Journal, January 25, 1999, http://www.amcity.com/austin/stories/1999/01/25/story5.html "The Future of Entertainment," KVUE-Channel 24 "Click Here" segment, April 6, 1999, http://207.170.73.74/news/media/wnbo/WNBO.mov For more information, contact: Steven Phenix, Marketing Director WorldNet Box Office, Inc. URL: http://www.wnbo.com 720 Brazos, Suite 800 Austin, TX 78701 Phone: 512.476.5700 Cell: 512.426.WNBO (9626) Fax: 512.476.5708
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