MI2N
Music Industry News Network
SATURDAY, DECEMBER 20TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Video News (more headlines) 10-27-2013

BPI And LoveLive Partner To Launch Innovative New YouTube Music Channel - TRANSMITTER

Bookmark and Share
Website: http://youtube.com/transmitter

TRANSMITTER is a major new YouTube music channel promoting British music, which launches on November 11th in a joint project between BPI, the body representing UK record labels, and music media company LoveLive.

TRANSMITTER aims to create a great new destination for music fans, with daily programming showcasing the UK's most exciting and influential artists, in new formats made for YouTube and curated by artists themselves. Featuring unique collaborations and weekly live streamed shows from the TRANSMITTER studio, the channel will provide an innovative alternative to the limited opportunities for music on traditional TV.

Artists as diverse as Tinie Tempah, Jon Newman, The 1975, Sub Focus, Drenge, The Saturdays, James Arthur, Wretch 32, Miles Kane, Kodaline and The Wanted plus overseas stars including The Strypes, Sean Paul and Janelle Monae are already confirmed to be among the first artists to appear on the channel, with exclusive performances, album playbacks and insights into their passions and the artists they love.

Parlophone-signed artist, Tinie Tempah, comments: "I think Transmitter is a great and exciting new way for artists to talk about music in detail, from their early influences to new and exciting discoveries, all within one of the biggest platforms for music in the world!"

Created specifically for YouTube, TRANSMITTER will be a mix of the video on-demand programmes that make YouTube the most popular video site in the world, and regular live programming: On THE HOOK-UP artists collaborate with other artists to create something genuinely fresh and new, while on FIRST PLAY fans can listen and chat with their favourite artist as their new album is played live for the first time. On MATCHMAKER artists collaborate with YouTubers to reveal what secret passions make them tick. The weekly magazine show LIVE AT 5 (launching January 2014), meanwhile, will pose a unique opportunity for musical discussion and fans to be a part of the action they'll be able to watch and participate both online and even in person with a chance to be in the TRANSMITTER studio audience.

BPI and BRITs Chief Executive, Geoff Taylor, comments: "YouTube has become the most popular place to listen to music online, but until now it hasn't been as easy as it should be for fans to discover new artists and keep up with the latest releases. "Transmitter will feature a wide range of the UK's most exciting artists week in, week out in high-quality, original, new programming with a YouTube twist. It's a new way for artists to connect, and it fills the void left by shrinking opportunities for music on TV. Transmitter is another step confirming the UK as the leading digital music market in Europe."

YouTube recently beat Google and Facebook to become the top youth brand voted for by 16-24 year olds in the UK. It was also reported recently that 77% of 16-24 year olds now listen to music on YouTube compared to 33% via streaming services such as Spotify and even 74% via their own personalised mp3 player*. *YouGov May 2013

BPI believes there is a great opportunity for the right music portal and TRANSMITTER is the first to make a bold leap with the support of some of the most exciting artists in the industry.

TRANSMITTER is about promoting and celebrating the best of British music on a truly global platform. You will find the most exciting new and established names across all genres sharing space to talk about their favourite music and the records that inspired them as well as track-by-tracks of new albums, first listens, fan Q&As,
mini-documentaries, sessions with artist collaborations and a great deal more.

TRANSMITTER will tap directly into artists' passions, providing an engaging place for them to shout about the music that they love from breaking UK talent to the legendary artists who inspired them.

Will McGillivray, Head of Content & Programming at LoveLive, adds:
"TRANSMITTER aspires to be a genuinely new music channel for our times: By giving artists the opportunity to use the channel as a playground to collaborate, curate and celebrate the music that they love, we will create authentic and entertaining content that embraces pop culture in a fresh new way."

"For years, it's been reported that a void has existed for entertaining, artist-driven music programming via traditional media, so it feels especially apt that TRANSMITTER is introduced to YouTube, where the fans are," adds Toby L, Creative Director at LoveLive. "The project also marks LoveLive's second collaboration with the BPI, who commissioned us to produce the digital campaign for the BRITs earlier this year; it's a pleasure to be teaming up once again on something so culturally infused and exciting."

Paul Smernicki, Universal Music UK's Director of Digital, comments: "Nurturing a truly engaged audience in a world of online noise is absolutely critical, but not always easy to do. To succeed, you have to understand the YouTube audience and give them exactly what they want, delivered in just the right way. Transmitter does that and I believe has all the elements to become a key part of our music landscape. The fact so many great artists are already on board tells its own story."

Niamh O'Reilly, Senior Director Digital Marketing, Sony Music, comments: "We are really excited about the opportunities this exciting and fresh new channel will provide for our artists to reach their fans."

TRANSMITTER arrives on November 11th. Subscribe now to be first in the know at http://youtube.com/transmitter

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Darrell Cole's "Swahili" Fights Negative African Stereotypes

The Inspiration Behind The Versions Of "Santa Baby" Remakes... Hint, Never Marilyn Monroe!

China Arts Foundation International 2015 New Year's Concert

EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER

The New Black 7 Release "God Willin' And The Creek Don't Rise" EP

Indie Act Automatik Eden Garner Rave Reviews For Both EP And Video With Their New Release "Gold To Straw"

Luna Sopor Releases Second Album - Cobalt - Rock

EVENTIDE ANNOUNCES H9 MAX



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Ole Receives Indie Publisher Of The Year Award From AIMP
» EVENTIDE UPDATES TIMEFACTOR WITH NEW LOOPER
» [PIAS] Agrees Deal With Ipecac Recordings
» Award-Winning Documentary Film Featuring Top Drum And Bugle Corps Presents Unique Fundraising Opportunity
» Discover Underground Music On Skunk Radio Live
» ASCAP CEO John LoFrumento Announces Retirement
» Digital Musical Holiday Cards Are All The Rage, And Live365 Has The Solution
» China Arts Foundation International 2015 New Year's Concert
» MATCHSTICKMEN STAND UP TO BULLYING WITH CHARITY SINGLE
» John Fogerty Statement About Current Lawsuit


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing
» World's Most Influential Electronic Music Figureheads Head To Asia

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.