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Label News (more headlines) 10-27-2013

Bravado Partners With Leading Licensees To Bring The Iconic Imagery Of The Beatles' Legendary Film, Yellow Submarine, To Fans

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Bravado, Universal Music Group's global music merchandising company, announced the company has partnered with two leading North American licensees, Boelter Brands and Trends International to produce merchandise tied to the world's most beloved band, The Beatles. Boelter Brands will produce a full range of Beatles and Yellow Submarine glassware, drinkware and tabletop accessories. Similarly, Trends International has secured the rights to produce The Beatles posters, calendars, journals, writing instruments, bookmarks, stickers and decals. With the 50th anniversary of the Beatles arrival in America approaching in 2014, these two deals mark Bravado's celebration of the anniversary, along with music fans everywhere.

In addition to using iconic and archival images from The Beatles' legendary career, both licensees will also produce special items featuring the magical imagery from Yellow Submarine. Originally released in 1968, the film was revolutionary, incorporating the world's most famous group into an animated musical fantasy world. Yellow Submarine was heralded for its wildly creative imagery and music, becoming a critical and box-office hit. In 1999, the film's audio was digitally remixed for a highly successful theatrical and home video re-release. In 2012, the film was again re-mastered and re-released on DVD, Blu-ray and received another limited theatrical run.

"Trends is excited to design new products for The Beatles. They are a pop culture icon and one of the most influential bands in the history of music. The Beatles are a perfect fit for our range of stationery products and retail distribution," says Jeff Loeser, Vice President of Licensing for Trends International.

"The Beatles music and message have proven to be timeless and only continue to grow in popularity. Boelter Brands is excited to feature their iconic images on our wide range of drinkware and kitchen related products," said Jay Wilcox, President and Co-Owner of Boelter Brands.

"When dealing with a band as iconic and beloved as The Beatles, Bravado has had to be very careful with the band's image and what companies to partner with," said Tom Bennett, Chief Executive Officer, Bravado. "Both Trends International and Boelter Brands are at the top of their respective areas and we're confident that The Beatles brand will be well taken care of and that Beatles fans will be very pleased with the vast array of products."

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