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Business News (more headlines) 11-23-2013

GUITAR CENTER OPENS NEW STORE AND LESSONS STUDIO IN ATHENS, GEORGIA

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Athens location features on-site lessons, new repair services, and vast inventory selection



ANNOUNCEMENT HIGHLIGHTS:

Guitar Center has opened its 255th store location in the U.S.
GC Garage service will provide a much-needed range of musical instrument repair services
GC Studios, first-ever GC lessons facility in Athens to support local music scene, is at the store, located at 1791 Oconee Connector, Suite 450 Athens, GA 30606

(Los Angeles, CA) – Guitar Center, the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, opened its 255th location, in Athens, Georgia, on November 7, 2013. The store, located at 1791 Oconee Connector, Suite 450 Athens, GA 30606, is also part of a new wave of Guitar Center retail stores that feature lesson spaces, which allows GC to offer additional music lessons, special programs and expanded opportunities for local musicians.

A virtual tour of the store is available online here and on the Athens store page at http://stores.guitarcenter.com/Athens.

ATHENS STORE LOCATION BACKGROUNDER:

Vast Product Selection and Low Prices – Guitar Center Athens brings an unprecedented selection of products to Athens, all backed by Guitar Center’s guarantee and available at attractive prices. The store features the latest in guitars, amplifiers, percussion instruments and keyboards, as well as live sound, DJ, lighting and recording equipment.
Guitar Center Studios – Deeply vested in expanding and enhancing the local music scene, Guitar Center Athens also brings Guitar Center Studios to the new location. The fully-equipped, in-house lesson space is giving area residents of all ages and skill levels access to affordable music lessons. Sourcing locally trained store employees as certified instructors, courses will be offered on guitar, bass, keys and drums, as well as vocals and recording techniques using Pro Tools, Logic Pro and GarageBand.
Guitar Center Garage – Guitar Center Athens includes GC Garage, the store’s on-site guitar repair service, offering a host of services, including electronics repair, hardware customization, fretwork, structural repairs, cosmetic enhancements, setup and maintenances.

Guitar Center Athens: Additional In-Store Programs and Opportunities Include:

Guitar Center’s “Endless Aisle” – Athens customers can now shop from Guitar Center’s new multi-channel “endless aisle,” which extends the in-store inventory to over $400 million in new and used products from across the nation. Shoppers will be able to purchase in-store, online and via phone, with the option to have products shipped to their home or to the store for convenient pick up.
At: Guitar Center Programs – Throughout the calendar year, Guitar Center Athens will host an array of free events, such as artist workshops, lessons, product launches and performances, as a part of the company’s ongoing commitment to educating and assisting unsigned artists. These programs aim to provide musicians with the opportunities and exposure essential to achieving their music goals.
Recording Made Easy – Available at all Guitar Center locations, the Recording Made Easy program is a four-week, user-friendly series of weekly classes occurring Saturdays from 10:00 to 11:00 a.m.

In addition to special programs at the new Athens store, Guitar Center offers year-round programs designed to spearhead creativity and highlight promising undiscovered talent. Athens residents will now be able to participate in these ongoing events from their hometown. Programs have included Your Next Record, Guitar Center On-Stage, Guitar Center Singer-Songwriter, Guitar Center's Battle of the Blues and Guitar Center’s Drum-Off.

Guitar Center Athens Store and Studio Hours
Mon-Fri: 11:00 AM - 7:00 PM
Sat: 10:00 AM - 7:00 PM
Sun: 12:00 PM - 5:00 PM

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