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Business News (more headlines) 12-07-2013

rara Expands Europe's First In-Car On-Demand Music Streaming Service Across The BMW Range

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Music streaming service rara and BMW announce an expanded partnership to bring Europe's first in-car on-demand music streaming service to virtually all new BMW models. Available through the BMW ConnectedDrive Online Entertainment service, rara is now available across the BMW range.

"BMW Online Entertainment with rara represents a step change in the way we consume music in the car; no more scratched CDs or dusty old tapes in the glove compartment, no more having to plug in your mobile. Just stream all the music you want, direct to your car with rara," said Jez Bell, CEO of rara.

As the latest addition to the BMW ConnectedDrive portfolio, rara lets users play all their favourite music from a rapidly expanding library of over 22 million songs or sit back and enjoy hundreds of music channels curated by rara's music experts. Music streams directly through an embedded SIM card in the head unit and is automatically saved onto the in-car hard drive. It is the first in-car music streaming service in Europe that isn't powered by a smartphone or dongle.

BMW drivers streaming music to their car with rara can also access their music on any connected device; on their smartphone, computer and tablet through rara's apps for iPhone, iPad, iPod Touch, Android and Windows 8 devices as well as on the rara.com web streaming service.

As BMW's first music service partner for Online Entertainment, rara was initially introduced in the BMW 5 Series earlier this summer and is available as a 325/390 optional feature providing unlimited access to millions of songs even when you drive into another country - with unlimited data roaming for music across UK, France, Germany, Italy, The Netherlands and Spain.

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