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Web Events (more headlines) 12-16-2013

MOBIO ATTRACTS MAJOR CELEBRITIES AND BRANDS FOR LAUNCH

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Website: http://www.mobioinsider.com
VANCOUVER, BRITISH COLUMBIA - LX Ventures Inc. (TSX VENTURE: LXV) and portfolio company Mobio are pleased to announce that Mobio has successfully launched Mobio’s flagship product, Mobio INsider on December 1, 2013 as planned. Mobio INsider is the newest entrant into the social media monetization arena with a free fan directed content platform that marries celebrities, whom Mobio calls Influencers, to fans and brands. Now, celebrities can further engage their fans by providing them with exclusive free content and photos based on their requests. This process is managed by proprietary technology that determines the most asked questions and subject matter, thereby enhancing the relationship between the celebrities and their followers. There will be dramatically improved fan satisfaction and improved interaction with no additional time or effort on the part of the celebrities.

Brand partners of Mobio are able to target their demographic and determine results as fans voluntarily unlock ad content to access unique messages. Celebrities monetize their social media outreach with this unique model, sharing ad revenues with Mobio. Celebrities can also offer added value to companies they endorse or by which they are sponsored. Some celebrities may opt to use this forum as a fundraising tool for their own foundations, favorite causes or charities.

Mobio enriches the two-way social engagement industry by attracting the world’s most widely followed celebrities and achieving exceptional ad unit engagement so fans can enjoy exclusive celebrity content. Influencers who have already selected Mobio as their preferred platform, include Pamela Anderson, Slash, Kim Kardashian, Lil Wayne, Scott Disick ("Keeping Up With the Kardashians"), Lucy Hale ("Pretty Little Liars"), Romeo Miller (rapper Romeo), Australian model Jessica Gomes, and Paul Wesley (“Vampire Diaries”), to name a few. Mobio is conducting a staged rollout of its celebrity influencers to gradually scale traffic and test ad delivery effectiveness. Now that the launch has been a success, additional influencers with some of the largest social followings will be announced in the coming days and weeks.

During the launch, Mobio influencers received over 5,000 content requests and tallied up nearly 100,000 likes from 178 countries showing just how excited fans were to improve their engagement with their favorite stars. In addition, Mobio INsider received over 330,000 page views from fans during the launch, all of which can carry advertising. Mobio began delivering ad content for the world’s leading brands including Microsoft, Shell, Best Buy, AT&T, Doritos, Elizabeth Arden, Kraft, Capital One, Pepsi, Tesco, Sony and many more. On launch day there was an amazing 57% ad completion rate by fans eager to unlock influencer content.

Celebrities who are considered Influencers generally have several million Twitter followers. Celebrities are invited to sign up by going to www.mobioinsider.com. Pamela Anderson said, "Mobio's social media platform will make it easier for me to connect with fans through this digital form of fan mail.” Fans go to Mobio, select their favorite celebrities, and become followers through Mobio, allowing all of the added perks that the platform has created.

Mark Binns, president of Mobio, said, "We just changed the game in social media. We are thrilled to be out of the gates with a strong initial roster of influencers and their collective fan base of over 40 million social followers and rising. The fan reaction seen in the last 24 hours has been incredible. On top of this, we have added world class brand partners to the equation and have given them the exposure they desire without detracting from the experience for fans and influencers alike. The forthcoming addition of more influencers and fans is going to be very exciting.”

Mobio Technologies, Inc. is a portfolio company of LX Ventures, a Vancouver based publicly traded company that is in the business of accelerating technology companies.


# # #


Mobio’s flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star’s social media following and boosting awareness of brand participants. To learn more, please visit www.mobio.net


LX Ventures (TSX VENTURE:LXV) is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. The company is vertically integrated with internal best in class practice area teams in sales, marketing, engineering and finance that are leveraged to turn LXV’s portfolio companies into industry leading organizations, one by one. LX Ventures is in the business of building businesses. For further information, please visit www.lxventures.com .


Media contact:
Jo-Ann Geffen
JAG PR
(818) 905-5511 or jgeffen@jagpr.com

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