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Tech News (more headlines) 01-07-2014

Amadeus Opens Indonesian Market With New Distributor: ASIIS

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Website: http://www.amadeus-audio.com
Paris, France - January 7, 2014 - Amadeus today announced that their product line is now available across Indonesia through their newest distributor Acoustic Sound Image Integrated Solution (ASIIS). Amadeus, based in France, is one of the premiere manufacturers of high-end sound reinforcement systems in the world. ASIIS is a leader in providing high-end live sound reinforcement systems for Indonesia, and carries a very select high-end range of live sound solutions. Through this new sales channel Amadeus now covers even more of the vast Asian markets. Amadeus is impressed with the deep knowledge of live sound and system integration that ASIIS offers its clients in Indonesia and feels the company is a perfect fit for Amadeus' focus on high-end sound. As new Amadeus products come to market over the coming years the Company looks forward to working closely with ASIIS to place them into the most prestigious live sound venues and events throughout Indonesia.

Andy M. SUTIKNO, CEO at ASIIS, explains his reasons for bringing Amadeus live sound equipment on board to the company's prestigious product lineup, "Once again I found a brand which really suits our philosophy about high-end sound. The Amadeus speakers have a very detailed mid-high frequency performance, very warm, yet transparent mid frequency response, and a fully articulated low end," he says recalling his introduction to Amadeus during listening sessions at the 2013 Prolight + Sound show at the Frankfurt Musikmesse.

"Their products' sound quality, which definitely comes from Amadeus' high-end studio design experience, is apparent in its live sound systems with the ability to deliver amazing sound to either a Jazz club or a stadium size venue," adds Andy M. SUTIKNO. "Amadeus' capability to custom finish speakers, from polyester paint to custom wood finishes, makes them a perfect choice for high-end venues with high artistic decoration. The speakers are also the answer to show off an artist's personality as their preferred monitor, using custom finishes that reflects the artist's own unique character."

"ASIIS recognizes the great value in Amadeus' range of products across several market segments including the DIVA line array series, the coaxial PMX loudspeaker series and the ML subwoofer series all with a variety of full-size, as well as compact models, for concerts, events, and a range of installation use, and we plan to offer them to our current and future customers," states Andy M. SUTIKNO.

Amadeus also designs and builds both standard and custom studio speakers, and EtherSound-enabled versions of its popular PMX and ML loudspeaker lines.

Bernard BYK, co-founder of Amadeus, comments on the detail in construction of the Amadeus speaker line, "Many parts of our products are built and finished entirely by hand, thanks to the expertise of our cabinet makers, joiners and finishers. They use proprietary processes, some of which are patented, to guarantee optimum quality which is required to market any products claiming to be high-end and 'Made in France'. We are also the sole French manufacturer able to offer unique and optional finishes for most of our sound systems, varnish polyester, titanium coatings, bronze or gold stitched leather. We take great pride in using the finest materials and components throughout every loudspeaker we build, including air inductances, oversized non-inductive resistors, and low-loss polypropylene capacitors, to bring out the finest timbral nuances and the subtlest tonal distinctions. In the past, Amadeus has also been asked to manufacture unique looking systems combining dark-tinted chrome with high-gloss polyester, or white gold with ebony on some memorable occasions. We have done so readily..."

"We attach great importance to the quality of our distribution network in France and all around the world, and welcome our new connection with ASIIS," adds Gaetan BYK, Marketing Manager at Amadeus. "We do not just sell loudspeakers and associated services. We sell sonic emotions. In this sense, we find partners with whom we share the same philosophy, the same values, the same ideas about sound. This is essential to ensure the Amadeus DNA is upheld. Asia is becoming one of the main markets for luxury manufacturers and high-end manufactured products, after Europe, and is firmly established as a focus area of growth."

"As one of the premiere manufacturers of high-end sound reinforcement systems, we had to be present in the Asia market. We identified Eastern Asia and South-Eastern Asia as our top priority development sub-regions in our strategy of international expansion and are very happy to have a respected and able partner like ASIIS in the Indonesia area," Gaetan BYK continues. "We are actually stepping up our development in these sub-regions and we expect Indonesia will continue to offer growth over the next five years."

Contact Amadeus for further information at info@amadeusaudio.fr or visit their website at: www.amadeus-audio.com

About ASIIS
ASIIS is a subsidiary distribution company of AUDIO TEKHNIKA, a high-end system integrator for Home Audio, Studio and Professional Sound venues. The Indonesian Company, based in the central Java city of Danukusuman, also does Smart Building, Karaoke, Theater, Rentals and Concert Sound. ASIIS' reputation is built on past results from its customers' satisfaction, which has proven to be very effective for future sales through word of mouth all over Indonesia.

Visit the ASIIS website here: http://asiis-indonesia.com/en

About Amadeus
Amadeus develops, manufactures and sells a wide range of high-end sound reinforcement loudspeakers, studio monitors and various signal processing interfaces that combine its own custom innovative technology with stylish design, for the professional audio industry. Created in 1992 from the collaboration between the French designer Bernard BYK and the scientist Michel DELUC, the Amadeus brand has grown to become a leading supplier of high-end audio solutions and services for theaters, opera houses, recording studios, research centers and touring concert sound rental operations. All development and product manufacturing is centralized in Atelier 33 headquarters in France, with field offices and authorized distributors located in Europe, Asia and UAE.

ML 28, PMX, DIVA, UDX and Amadeus are registered trademarks of Atelier 33, SA. All rights reserved. Patents pending. All other registered trademarks are property of their respective owners.

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