MI2N
Music Industry News Network
FRIDAY, FEBRUARY 12TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-11-2014

New Study From MediaVest And Clear Channel Media And Entertainment Reveals Tremendous Growth In Audio Platform

Bookmark and Share

MediaVest and Clear Channel Media + Entertainment (CCM+E) revealed the results of a joint national study that provides deep insights into why, when and how consumers use particular audio platforms.

"Consumers seamlessly flow between different media choices and indeed different forms of audio. Broadcast remains dominant while other listening platforms address specific needs"

The study, which surveyed thousands of audio listeners who use one or more of the following audio sources – personal music collections (CDs, iTunes downloads), broadcast radio, streaming AM/FM radio, custom online playlists, satellite radio, online music videos and digital music channels on TV – shows that consumers recognize unique and important benefits for each audio platform, and will choose each based on the time of day and situational needs. In addition the research shows that because of the use of alternate audio devices, time spent across audio platforms continues to increase and growth in audio is predominantly additive.

Usage of all platforms is generally highest from 3pm to 7pm. "In the Car" is the No. 1 location for audio across all day parts and participants prefer to access audio content through regular broadcast stations or satellite radio. In addition, they are more likely to listen to online AM/FM radio streams or custom playlists from home. Results also show that mobile devices increase control and portability, with most listeners citing the ability to "take their music with them anywhere" as one of the top reasons they turn to audio on their mobile devices.

The results also offer a detailed look at consumers' motivations in selecting one platform over another. Listeners choose broadcast radio for its accessibility to timely news, radio personalities and hearing new music. Personal music collections or custom stations allow consumers to control the content, while satellite radio offers fewer advertisements. Consumers can use audio platforms to connect with the world around them, or to create and control a personal experience. The most appealing audio ads are related to listeners' favorite music, delivered at relevant times and customized to the specific audio platform. Audio gives marketers an opportunity to deliver high-impact and emotionally resonant messages. Broadcast radio listeners are most accepting of advertising and broadcast radio delivers the strongest advertising recall and brand engagement.

"Consumers seamlessly flow between different media choices and indeed different forms of audio. Broadcast remains dominant while other listening platforms address specific needs," said Radha Subramanyam, EVP, Insights Clear Channel Media and Entertainment. "By constantly tuning into audience feedback, we can continue to evolve the listening experience and optimize advertising for different platforms."

"In the audio space, most measurement focuses on a single-audio platform, rather than a complete view of the landscape," said David Shiffman, EVP, Research Director, MediaVest. "Our goal in working with Clear Channel - with its extensive experience in both live and digital radio -was to generate a real-time and accurate view of the audio space, which we believe is going through an evolution similar to television. Marketers have embraced the concept of multi-screen consumer behavior, but audio media also provides a tremendous opportunity for them to connect with their target audience throughout their day."

The study's key findings include:
* The car remains the most popular location for audio listening throughout the day.
* 63 percent of teens listen to more than two audio platforms a day – the highest of any demographic.
* Broadcast radio is the most popular audio platform.
* Listeners choose broadcast radio to stay connected to "the world": Top drivers for radio usage are its accessibility, timely news, traffic, weather, engagement with radio personalities and discovering new music.
* Personal music collections (CDs, iTunes downloads, etc.) are about control with 81 percent choosing the platform to control or customize their listening experience. Custom playlists are also about control and follow with 67 percent choosing the platform for this reason.
* 41 percent of consumers are willing to listen to ads in exchange for free online audio. Ads related to the music consumers like and optimized for the time of day are most powerful.
* Audio media are an important element in people's lives
o 81 percent say audio delivers fulfills their need for fun/entertainment
o 68 percent say it provides a great way to escape
o 55 percent indicated audio as helping to motivate & inspire them
o 46 percent claim it offers a way to express myself/an outlet for self-expression

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Second Hand Rose Goes Down Under On New Zealand Tour

Tricia Greenwood Announces Free Downloads Of 'Baby, You're My Valentine' & More

Forget Wine & Roses: Celebrate Valentine's Day With Breakup Redemption Single 'Since You’ve Been Gone' From Award-Winning Artist David Keeley

Fortune Empire Records Is Proud To Announce The Akademia Music Award Winning EP, Recession Proof 2 Diamond By Young Fortune

Award-Winning Texas Singer/Songwriter DeDe To Release Dream Of You Feb. 12, 2016

Runway 27, Left Wins The Akademia Music Award For Best Blues Song

Instrumental Rock Guitarist Mike Dekleva Releases His Debut Four-Song EP, Synergy



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Japan Government To Tackle Copyright Infringement
» IZotope Wins Multiple NAMM TEC Awards
» Sony Music Entertainment Sign Nigerian Musician Davido To A Worldwide Deal
» MusicDishTV Review: Dangerous Rob MV "WOW"
» Los Angeles Based Radio Station Is Looking For Music Artists To Join The Team
» Peermusic Appoints Carter Armstrong To Senior Vice President Of Film And Television
» Musicbed Makes Songs From Legendary Sun Records Artists Available For Online Licensing For The First Time
» The 21st Annual USA Songwriting Competition Kicks Off
» Singer-Songwriter Junior Wright Releases EP '666'
» Raquel Aurilia Headed To Music City To Perform In Nashville During CRS Week


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» "Up" Wang Li Bao The Night Of Rock And Finance
» Alibaba's Gao Xiaosong To Participate In Keynote Q&A At Midem 2016
» Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun"
» THIS World Music Festival @ Formosa
» BodyMemory New York Launch Reception Flux Factory
» HOT POT - Spicy Little Art Festival
» MusicDish*China Presents Lyric Dubee 'Young & Restless' China Tour
» MusicDish And LittleE Studio Launch Crowdfunding Campaign In Support Of BodyMemory
» MusicDish*China Brings Japan-Bound Canadian Bands To China
» The Jessica Stuart Few China Tour
» Top 10 Industry Podcast
» MusicDish*China And AAW Partner On Canadian Guitarist Lyric Dubee China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.