MI2N
Music Industry News Network
SATURDAY, JULY 30TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-11-2014

Spotify's New Study Spells Good News For Advertising And The UK Economy

Bookmark and Share
Website: http://spotify.box.com/shared/static/8l6hw0v1ibhz9ndw2xsc.pdf

As Spotify celebrates its fifth year, it's worth remembering that the company launched at the height of the financial crisis and has only existed when the global economy has been 'bumping along the bottom'.

Put another way, for all of our recent success, the company has not sold adverts during the good times. In this study, we test the often-assumed 'first to suffer, first to recover' relationship between advertising and the economy, to provide:

* Hard evidence of this causal relationship, with data suggesting advertising is more strongly linked to investment and consumption than GDP.
* New insights on the performance of four big marcomms groups in the UK, providing further evidence that the recovery is underway.
* Better tools for measuring volume and value to help understand the performance of advertising in a digital age.

Will Page, Director of Economics at Spotify said: "As the economy enters a recovery, this study draws attention to the productivity of advertising. With Spotify targeting ads by age, sex, genre, location and time of day, we no longer need to assume as John Wanamaker famously remarked that half of the money spent on advertising is wasted."

Chris Maples, European VP of Spotify said: "By innovating through the downturn, we are perfectly placed to capitalise on the recovery, and expand the opportunities facing the digital advertising market in the future."



Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide

Canadian Artist Hennie Bekker Brings Benefits Of Music Therapy In Latest New Age Album

"Wanna Be Happy?" enjoys Top Spot For 45 Weeks

Grammy Nominated Producer, George Nash Jr., Launches New Music Company To Support Peace And Healing

Return Of The R&B Soul Bands!

Heavy #16 In Hong Kong 4 August 2016

Call-For-Songs For Chinese Valentine's Day (Qixi Festival)



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Canadian Music Companies Successfully Settle Legal Action Against IsoHunt
» Hearing Protection Revolutionised With Launch Of Audio Product Ideal For Musicians
» Napalm Records Expands Global Endeavours Opens UK Office In London
» Viacom TV Rebrands To Music 1 Television
» DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide
» Moonstruck Management Announces The Addition Of New Artist Booking Agent
» PRHBTD Partners With Shazam And DJ Dirty South For "PRHBTD CITIES | Los Angeles"
» IES-Indie Entertainment Summit Set To Launch Aug.10-13 In L.A. With Hottest Industry Leaders & Inductions Of Prince, Bowie, The Police, Tom Petty+Heartbreakers, Eagles, & More
» SNRG (Some Never Really Get)
» WBA Entertainment Signs Newest Name In Country Music Ryan Daniel


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry
» GUIGUISUISUI Release 'Wu Xing' EP
» Viacom TV Launches New Artist Discovery Platform
» Heavy #16 In Hong Kong 4 August 2016 - Hard Rock & Metal Goodness
» Millennials Turn From Radio To Embrace Streaming
» The Underground Summer Festival In Hong Kong
» Research Finds Audible Differences With High-Resolution Audio
» Morbid Goats Farewell Tour And Digital Album Release
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature
» Andreas Carlsson Becomes Advisor And Investor In Soundtrap
» Adva Mobile Fan Engagement Score (ES)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.