MI2N
Music Industry News Network
MONDAY, MAY 2ND
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-24-2014

RHC Holdings Redefines Targeted Marketing Strategies At The 2014 NAMM Show

Bookmark and Share
Website: http://www.rapcohorizon.com/
ANAHEIM, JANUARY 24, 2014 - At a press conference held yesterday at the 2014 NAMM Show (Booth 4558), RHC Holdings announced its new targeted marketing strategies. Under this plan, RHC Holdings, comprised of well-known dependable brands, including RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, will target its brands to their specific markets.

This marketing strategy means that RHC Holdings offers comprehensive audio and cable solutions for a variety of budgets and projects, from 100,000-seat stadiums to single-room houses of worship and everything in between. RHC’s collection of brands affords users the options of low-, mid- and high-grade instrument, speaker or microphone cable options. Fans will also find solutions such as guitar pedals, digital snakes, personal audio interfaces, digital facility design software and personal monitor systems.

“We are very excited to make the announcement today about the future of RHC Holdings,” says Darius Seabaugh, Vice President of Marketing for RHC Holdings. “With this strategy, each of the brands will now have a very targeted marketing plan that will focus on a targeted customer base for areas such as live sound, retail, studio and installation.”

As RHC’s mid-to-upper-range line of audio solutions, RapcoHorizon products are tailored to the entire retail music industry to meet the demands of both live sound and studio recording. The brand comprises three different series of products, including the Players Series, a rugged solution for nightly club performers; Concert Series, a diverse line of professional interfacing products for live stage performances and Studio Series, an elite selection of cables with superior sound quality and rugged, durable construction for professional performances and studio sessions. With RapcoHorizon, fans can be assured they will attain the same sound on the road as they do in the studio.

A personal monitoring and digital audio distribution network, Momentum is designed to replace traditional analog audio wiring wherever audio distribution is needed. Difficulties in executing the increasingly complicated audio systems can be simplified by capturing audio at the source, converting it to digital and distributing it over a standard Ethernet network. This reduces the amount of field terminations, making installation less time-consuming. With the mTweak app for the Momentum mo8me Mix Engine, an average smart phone or tablet becomes a handheld wireless interface to control a user’s mix and settings right from his hand or music stand.

Pro Co and Pro Co Data represent RHC’s professional line of customizable audio, video, data, communications and fiber-optic interfacing solutions. With product lines such as LifeLines high-end signal transfer cable; TradeTools industrial strength and sized device boxes; RoadMaster heavy-duty touring snakes and PlateWorks standard and custom wall plates designed through DesignVision, ProCo truly defines what it means to be in the professional market.

From its beginnings as a pedal created in a Michigan basement, RAT has become an iconic legend in the mainstream of rock music. Built with the traditional rock musician in mind, RAT products have a rough, vintage, rebellious and dark sound. The newest product to make its way into the brand is the FAT RAT, which is also being presented at NAMM.

RoadHog touring cables are uniquely designed for touring performers. Engineered “Road Ready and Tour Tough,” RoadHog cables utilize the most rugged construction for those who don’t have the time to be neat and careful with their gear, while always providing high-quality sound. For those who want even more superior sound, there is also the SilverHog, which features the same RoadHog construction with silver-plated conductors and shields. RoadHog also comprises Hog, HogCloth, HogM, HogMPro, HogMCloth and SilverHogM, and will forever remain devoted exclusively to cables.

RHC Holdings, located in Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of audio, video, home theater, data and telecommunications interfacing products. Comprising RapcoHorizon, Momentum, Pro Co, Pro Co Data, RAT, RoadHog and StageMASTER, each RHC Holdings brand has developed a reputation in many industries for reliability, and superior sound performance. Used worldwide by concert touring sound companies, video and sound contractors, recording studios, system integrators, audiophiles and musicians, the company’s products provide optimal flexibility and premium performance.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

New Album "Believe In His Promises" The Mighty Men Of Faith

Award Winning Guitarist Actor Releases New CD

Zen2u Releases Album "Echoes Of Industry"

Gathering Time Sweeps March Folk Radio Chart

NYC-Based Producer & Songwriter Ayhan Sahin Releases Fourth Single 'Love Everybody' From Award-Winning Album 'Pop'

MusicDish*China @ MEF Connects China

The Blue Danes Release Highly Anticipated Debut Album "Invisible And Untouchable"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Universal Audio And Fender Musical Instruments Announce Development Partnership
» Emerald City Glistens Like A Gem With Beautiful New Studio By Carl Tatz Design
» Insomniac Launches New Underground Brand, Factory 93 With Debut Warehouse Show In Downtown Los Angeles
» Utor Goes Global With Snapchat
» FULLEE LOVE’S SINGLE "SURFBOARD CALI" CONTINUES ITS MOMENTUM WITH 105 RADIO ADDS, 58 IN ROTATION, WHILE CONTINUING ITS STEADY PACE
» Dominic Pandiscia Appointed CEO Of PledgeMusic As The Leading Artist-to-Fan Platform Embraces Growth And Expansion
» Bandzoogle Releases Powerful Theme Design Customization Tools
» TAMC - The Asia Music Conference
» Ep 'Undeniable' On Target For Hot Summer Drop
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China @ GMIC Beijing 2016
» Venues Refuse To Pay Songwriters While Profiting From Their Music
» Streaming Is More Than A Wave, It's Now The Sea In Which The Music Business Swims
» Beijing-based Alpine Decline Release "Life's A Gasp" On Maybe Mars Records
» GigCave Reaches Milestones Of 10,000 EPKs And 35,000 Artists
» MusicDish*China Premieres Rainbow Chan's Music Video "Nest"
» Tourism Promotions Board Philippines Partners MTV To Bring Back The Award-Winning MTV Music Evolution Manila
» Billy Ray Cyrus Joins List Of Artists Standing Up Against Anti-LGBT Bills
» Girls With Guitars #8
» Abigail Washburn: The China Update
» Submissions Now Open For The 2016 She Rocks Summer NAMM Showcase In Nashville
» TAMC - The Asia Music Conference

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.