MI2N
Music Industry News Network
FRIDAY, JANUARY 30TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 01-25-2014

CMA To Present Research Session On Country Radio's Path To The Future At 2014 Country Radio Seminar

Bookmark and Share

The Country Music Association is partnering with Country Radio Seminar to present a session on radio's path to the future. The session, entitled "Building a Strong Brand No Matter What Technology Does," will be presented by veteran media strategist Mark Ramsey of Mark Ramsey Media and Karen Stump, CMA's Senior Director of Market Research. The session will take place Thursday, Feb. 20 (11:00-11:50 AM/CT).

Offering insight into the future of radio, this session will focus on the declining attention span of consumers, understanding consumer needs in relation to radio, and discussing what type of content is radio's best bet for the future. This is not a session about digital, but will reinforce the idea that more is not necessarily better.

"Technology does not equal branding and Mark's insights help peel away the clutter of today's ever-changing technology options and bring consumer relevance into focus," said Stump. "CMA is thrilled to be able to share Mark's wisdom and research with CRS attendees and provide them with tools for identifying their opportunities for success."

"Radio is suffering a crisis of attention," said Ramsey. "The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what 'jobs' consumers are 'hiring' radio brands for and how easy or hard it is for those 'jobs' to be disrupted by other media and other technology."

Ramsey has consulted with and delivered projects for numerous media, publishing, and digital brands including Apple, Bonneville, CBS, Clear Channel, EA Sports, Pandora, Sirius XM, and more. He has also authored two radio industry best sellers, Making Waves: Radio on the Verge, and Fresh Air: Marketing Gurus on Radio. He is also a Research Fellow with Coburn Ventures, change consultants to some of the world's largest companies. In 2013, Ramsey created the first-ever audio future festival, hivio, which debuted with more video impressions and social media engagement than all other audio industry events of the year combined.

"If you follow Mark's blogs you get a real read into his insight on radio," said Charlie Cook, Cumulus/Nashville Operations Manager and CMA Board member. "By doing that, you're one step ahead of your competition. Seeing him live at CRS will be a great opportunity to learn from someone who understands the strategies that work in our business."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

AIRPLAY DIRECT SETS NEW GLOBAL STANDARD FOR DIGITAL DELIVERY TO RADIO IN 2015

JEFFERSON THOMAS "COMES ALIVE"

MarilynMusic Welcomes You To A Creative And Fruitful 2015

The Beijing Underground Showcase No1

"An Afternoon Of Artist Development" With Appearances And Panels With GRAMMY®-Winners Colbie Caillat And Toby Gad To Be Held In Anaheim

IQzic Music Discovery And Funding Platform Announces January 26th Launch

Cosmpolitan Country Artist, Rhea Francani, Releases Debut Single "Dizzy" To World Market January 20, 2015

Chinese Singer Ruhan Jia Heads To Paris To Introduce Her Album "Smile"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Shazam Announces $30 Million Investment At $1 Billion Valuation
» Back To The Future Sounds: Moog Recommences Manufacturing Large Format Modular Synthesizers
» Nettwerk Music Group Acquires Robot Of The Century Music
» Introducing: Uphoric, The Global Festival Television Network
» GIVE ME A BREAK Radio Our Guest Thom Bresh
» PledgeMusic Names Alissa Crevier To Global Head Of Brand
» New Parlor Guitars Website Launched
» MODEST MOUSE SET TO HEADLINE Tampa’s Gasparilla Music Festival 2015
» 10th Anniversary CD Reissue & First Time Vinyl Release Of The Landmark Pink Floyd Tribute Album Back Against The Wall!
» The Doobie Brothers To Receive Music Biz 2015 Chairman’s Award


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Red Bull Music Academy Sessions Kicks Off China Tour
» Red Bull Music Academy Accepting Applications For Paris Academy
» Nasty 8-bit Zombie GUIGUISUISUI Begins 2015 Tour
» Hyphenics Presents Transmission At Shanghai's URVC
» Vintage King Launches "Make Your Mark" Video Series
» Music Therapy May Provide Hope To Alzheimer And Parkinson Sufferers
» Asia Society: Shanghai / New York: Future Histories
» Is Nashville's New "It" City Status Threatening Its Musical Roots?
» The Connect Sessions: An Extravaganza Presented By SPIN And Powered By Microsoft
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.