MI2N
Music Industry News Network
MONDAY, JUNE 27TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Radio News (more headlines) 01-25-2014

CMA To Present Research Session On Country Radio's Path To The Future At 2014 Country Radio Seminar

Bookmark and Share

The Country Music Association is partnering with Country Radio Seminar to present a session on radio's path to the future. The session, entitled "Building a Strong Brand No Matter What Technology Does," will be presented by veteran media strategist Mark Ramsey of Mark Ramsey Media and Karen Stump, CMA's Senior Director of Market Research. The session will take place Thursday, Feb. 20 (11:00-11:50 AM/CT).

Offering insight into the future of radio, this session will focus on the declining attention span of consumers, understanding consumer needs in relation to radio, and discussing what type of content is radio's best bet for the future. This is not a session about digital, but will reinforce the idea that more is not necessarily better.

"Technology does not equal branding and Mark's insights help peel away the clutter of today's ever-changing technology options and bring consumer relevance into focus," said Stump. "CMA is thrilled to be able to share Mark's wisdom and research with CRS attendees and provide them with tools for identifying their opportunities for success."

"Radio is suffering a crisis of attention," said Ramsey. "The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what 'jobs' consumers are 'hiring' radio brands for and how easy or hard it is for those 'jobs' to be disrupted by other media and other technology."

Ramsey has consulted with and delivered projects for numerous media, publishing, and digital brands including Apple, Bonneville, CBS, Clear Channel, EA Sports, Pandora, Sirius XM, and more. He has also authored two radio industry best sellers, Making Waves: Radio on the Verge, and Fresh Air: Marketing Gurus on Radio. He is also a Research Fellow with Coburn Ventures, change consultants to some of the world's largest companies. In 2013, Ramsey created the first-ever audio future festival, hivio, which debuted with more video impressions and social media engagement than all other audio industry events of the year combined.

"If you follow Mark's blogs you get a real read into his insight on radio," said Charlie Cook, Cumulus/Nashville Operations Manager and CMA Board member. "By doing that, you're one step ahead of your competition. Seeing him live at CRS will be a great opportunity to learn from someone who understands the strategies that work in our business."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The PondHawks Might Be The Next Breakout Band With Their New Album That Is Gaining Worldwide Radio Attention

Zaena Morisho Releases Smash Singles 'BS' & 'What Do U Want' In Anticipation Of The Highly Anticipated EP 'Zaena Now' To Be Release Worldwide July 29

Iconic Platinum-Selling Vocalist Anita Ward Returns To Celebrate Pride 2016 With Empowering Dance Anthem "Another Bad Mistake"

Double Impact DJ Chills The Summer With Their Hit Single "Looking For A Kiss"

Alicia G Hot New Video "Ca$h & Nap" Released Worldwide June 9, 2016

Alicia G Hot New Single Ca$h & Nap Released WorldWide June 9, 2016 Through LRT Music Group

Acclaimed Songwriter Andreas Carlsson Becomes Advisor And Investor In Online Music Recording Studio Soundtrap



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MEPs Call For A Level Playing Field On Copyright For Online Platforms
» Eleven Engineering, Inc. Updates & Re-Launches SKAA.com
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» The Infinite MC Releases New Video 'Never Hurt Me Soul'
» Pandora Delivers Transparency For Music Makers With Music Reports Agreement
» Matt Young Named EVP, Warner Music Artist Services
» Successful Seed Round For Soundcharts, The Essential Monitoring Platform For Music Professionals
» DPA Microphones, Lectrosonics, Sound Devices, And K-Tek To Host The Sound Summit Toronto
» Jefferson Thomas Releases Election-Themed Single, "Next One"
» Jon Mullane Joins The Campaign To Change Direction


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Morbid Goats Farewell Tour And Digital Album Release
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature
» Andreas Carlsson Becomes Advisor And Investor In Soundtrap
» Adva Mobile Fan Engagement Score (ES)
» MusicDish*China Presents Ji, Yui And Nagi Trio For A Night At The Museums
» South Korea's YG Entertainment Attracts Chinese Investment
» Cpop Goes Global With KKBOX And Twitter
» Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM
» Brownswood Launches Second "Future Bubblers" Music Discovery Program
» MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation
» Kobalt Offers Creators Real-Time Earnings & Data Reporting

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.