MI2N
Music Industry News Network
TUESDAY, APRIL 21ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-27-2014

The Hit House Provides Original Music For Two Lexus Projects

Bookmark and Share
Website: http://www.thehithouse.com
Los Angeles, CA, January 27, 2014—Top music production company The Hit House has recently created and produced original music for two high-profile Lexus projects. Sally House, Executive Producer at The Hit House, made the announcement.

The Hit House provided original music and sound design for a video promoting the launch of the Lexus 2015 RC F. That video made its debut during the just concluded 2014 Detroit Auto Show. The video is the first entry seen here:
https://www.youtube.com/watch?v=NmM89jonJnE&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Entitled “From the Asphalt Up,” the majestic tune, recorded by a full orchestra, blends an operatic theme against pounding drums in a highly cinematic presentation.

Additionally, The Hit House recently provided the song “Hefe” to Lexus’s #LexusInstaFilm promotional project. “Hefe” is a powerfully, pulsating tune in a hypnotic theme featuring the strong use of percussive instruments.

The #LexusInstaFilm video was cited by Luxurydaily.com as one of the Top 10 Luxury Brand social videos of 2013: http://www.luxurydaily.com/top-10-luxury-brand-videos-of-the-year/

Toyota Motor Corp.’s Lexus promoted the 2014 IS vehicle with the collaboratively created, stop-motion Instagram film #LexusInstaFilm, drawing on the perspectives of 212 fans to show the vehicle in a range of angles and tones. Under the orchestration of a directorial team during Instagram’s #WorldwideInstameet, car enthusiasts and Instagram users from a variety of backgrounds blended their personalities in a film that colorfully animated a 2014 Lexus IS F Sport in action. The filming technique permitted a wide range of views, so the vehicle appeared in a natural setting.

By leveraging Instagram in this unifying fashion, Lexus’s goal was to grab the attention of a younger demographic and potentially trigger more collaborative, stop-motion films. Jacob Rosenberg and the Bandito Brothers directed the film, which is the third entry seen here: https://www.youtube.com/watch?v=DgmQV7hGQXM&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

About The Hit House:

The Hit House is a premier custom music and sound design company in Los Angeles that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Lexus, Pepsi, Porsche, and Red Bull, and in motion picture campaigns for films like “Iron Man 3,” “Despicable Me 2,” "Thor: The Dark World,” “Pacific Rim,” “Frozen,” “Anchorman 2," “Epic, “Upside Down,” and “Bully,” among others. Hear more at www.thehithouse.com

And please visit the company’s social media sites:
https://www.facebook.com/thehithousemusic
https://twitter.com/HitHouseMusic
http://www.youtube.com/user/TheHitHouseMusic

###

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Chinese Rockers Second Hand Rose To Perform Paleo Festival, One Of Europe's Largest Music Events

ArtistMax To Present Three-Day Artist Development Sessions At LA’s Legendary Village Studios

Piece Of The Rack: Eventide H3000 Factory Plug-In $150 Off

IQzic Music Discovery Platform Now Open To All

Eventide Announces H9 Max Spring Giveaway

Celebrating 10 Years Of Success And Community In The Midwest With Mindset Evolution

The Underground Presents PLANETROX China 2015

Dramatic New Solo Piano Album Represents Several "Firsts" For Award-Winning Artist Fiona Joy And Cookie Marenco’s Blue Coast Music Group



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» IFPI Publishes Digital Music Report 2015
» IConnectivity Releases IConnectAUDIO4+
» UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
» CMT Announces Plans To Produce Its First-Ever Music Video For An Artist
» Fair Play Fair Play Act Introduced To Address Musician And Label Compensation
» Outline Names Luca Giaroli Business Development Manager
» Overstock.com Rocks Style With Live Bret Michaels
» The 20th Annual USA Songwriting Competition Accepting Entries
» Through Trials And Tribulations, New York Rock Outfit THE ROYAL GUARD Set To Debut Powerful Sophomore Album
» Canadian Singer/Songwriter Billy Grima Signs With MTS Management Group


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» ReverbNation And SESAC To Nurture Emerging Artists
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.