MI2N
Music Industry News Network
WEDNESDAY, AUGUST 5TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 01-27-2014

The Hit House Provides Original Music For Two Lexus Projects

Bookmark and Share
Website: http://www.thehithouse.com
Los Angeles, CA, January 27, 2014—Top music production company The Hit House has recently created and produced original music for two high-profile Lexus projects. Sally House, Executive Producer at The Hit House, made the announcement.

The Hit House provided original music and sound design for a video promoting the launch of the Lexus 2015 RC F. That video made its debut during the just concluded 2014 Detroit Auto Show. The video is the first entry seen here:
https://www.youtube.com/watch?v=NmM89jonJnE&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Entitled “From the Asphalt Up,” the majestic tune, recorded by a full orchestra, blends an operatic theme against pounding drums in a highly cinematic presentation.

Additionally, The Hit House recently provided the song “Hefe” to Lexus’s #LexusInstaFilm promotional project. “Hefe” is a powerfully, pulsating tune in a hypnotic theme featuring the strong use of percussive instruments.

The #LexusInstaFilm video was cited by Luxurydaily.com as one of the Top 10 Luxury Brand social videos of 2013: http://www.luxurydaily.com/top-10-luxury-brand-videos-of-the-year/

Toyota Motor Corp.’s Lexus promoted the 2014 IS vehicle with the collaboratively created, stop-motion Instagram film #LexusInstaFilm, drawing on the perspectives of 212 fans to show the vehicle in a range of angles and tones. Under the orchestration of a directorial team during Instagram’s #WorldwideInstameet, car enthusiasts and Instagram users from a variety of backgrounds blended their personalities in a film that colorfully animated a 2014 Lexus IS F Sport in action. The filming technique permitted a wide range of views, so the vehicle appeared in a natural setting.

By leveraging Instagram in this unifying fashion, Lexus’s goal was to grab the attention of a younger demographic and potentially trigger more collaborative, stop-motion films. Jacob Rosenberg and the Bandito Brothers directed the film, which is the third entry seen here: https://www.youtube.com/watch?v=DgmQV7hGQXM&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

About The Hit House:

The Hit House is a premier custom music and sound design company in Los Angeles that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Lexus, Pepsi, Porsche, and Red Bull, and in motion picture campaigns for films like “Iron Man 3,” “Despicable Me 2,” "Thor: The Dark World,” “Pacific Rim,” “Frozen,” “Anchorman 2," “Epic, “Upside Down,” and “Bully,” among others. Hear more at www.thehithouse.com

And please visit the company’s social media sites:
https://www.facebook.com/thehithousemusic
https://twitter.com/HitHouseMusic
http://www.youtube.com/user/TheHitHouseMusic

###

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways

Gypsy Funk, Twenty-Seven Songs And A Bucket

Mirage Box Release Follow Up Single Last Beautiful Woman

825 Records Releases Kerchief's Debut Album "Machines And Animals"

I E S 1 5 - The Indie Entertainment Summit For 2015 Is All Set For August 5-8 In L.A.


SplashFlood Launches New Talent-Based App To Help Artists Promote Their Music

Number 1 iTunes World Artist Breaks The New Age Barrier



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» The New Economy Looks At Apple's Gamble On Music Streaming Services
» Sound Designers: Try NYC Ambisonics For Free!
» Ocean Front Records Signs Contemporary Blues/R&B/Gospel Artist Montez Mccamish
» MusicDish Review: "I Am Not I" By Liza Fox
» Stellar Award Winning Broadcaster Ace Alexander Launches New Mobile Radio Station
» Stephen McNeff Announced As New BASCA Chairman
» ASOS Teams With Google Play Music
» Asia's Leading Creative Professionals In Helsinki August 27-30
» Raph Solo Unveils New EP Titled 'The Love Capsule' + Music Video
» RIGHT SAID FRED FRONTS NEW PSA CAMPAIGN FOR L4L


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music
» Strong Opportunities For International Tech Manufacturers Among Chinese Consumers
» New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.