MI2N
Music Industry News Network
FRIDAY, AUGUST 26TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 02-01-2014

Lexus And The Hit House Make Beautiful Music Together

Bookmark and Share

Top music production company The Hit House has recently created and produced original music for two high-profile Lexus projects. Sally House, Executive Producer at The Hit House, made the announcement.

The Hit House provided original music and sound design for a video promoting the launch of the Lexus 2015 RC F. That video made its debut during the just concluded 2014 Detroit Auto Show. The video is the first entry seen here:
https://www.youtube.com/watch?v=NmM89jonJnE&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Entitled "From the Asphalt Up," the majestic tune, recorded by a full orchestra, blends an operatic theme against pounding drums in a highly cinematic presentation.

Additionally, The Hit House recently provided the song "Hefe" to Lexus's #LexusInstaFilm promotional project. "Hefe" is a powerfully, pulsating tune in a hypnotic theme featuring the strong use of percussive instruments.

The #LexusInstaFilm video was cited by Luxurydaily.com as one of the Top 10 Luxury Brand social videos of 2013: http://www.luxurydaily.com/top-10-luxury-brand-videos-of-the-year/

Toyota Motor Corp.'s Lexus promoted the 2014 IS vehicle with the collaboratively created, stop-motion Instagram film #LexusInstaFilm, drawing on the perspectives of 212 fans to show the vehicle in a range of angles and tones.
Under the orchestration of a directorial team during Instagram's #WorldwideInstameet, car enthusiasts and Instagram users from a variety of backgrounds blended their personalities in a film that colorfully animated a 2014 Lexus IS F Sport in action. The filming technique permitted a wide range of views, so the vehicle appeared in a natural setting.

By leveraging Instagram in this unifying fashion, Lexus's goal was to grab the attention of a younger demographic and potentially trigger more collaborative, stop-motion films. Jacob Rosenberg and the Bandito Brothers directed the film, which is the third entry seen here: https://www.youtube.com/watch?v=DgmQV7hGQXM&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Back To The Roots EP 12"LP

Independent Artist Holds Top 10 Billboard Position At #8

Trump Helps Artist Finish Album

Summer In The City Gets A Little Hotter With Uptempo Pop Romp 'L.A. Nights' From Indie Singer/Songwriter/Producer Ayhan Sahin

MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival

Indie Orlando Artist Craymo Releases Pulse Benefit CD

Vancouver Artist Jordan Waller Announces Debut Single "This Feeling"



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Authors Against Music Piracy: Regional Court Munich Sentences Online Service Uploaded To Pay Damages
» Transform Your MIDI File Into An Acoustic Piano Track
» Seattle Digital Label CIN SEA Music Group Signs Distribution Deal With Affluent Records
» CMRRA Announces YouTube Licensing Agreement For Canada
» TuneIn Announces Partnership With Red Bull Music Academy
» BMG US Names Alex Flores Senior Vice President, Marketing, Commercials, Film & Television
» Bandtango Technology Empowers Broadcasters And Artists To Prevent Exploitation By Performance Rights Organizations
» Canadian Rock Band Menage "Lost In China" Tour
» Jade Alger Brings Mischief, Mystique And The Muse
» CES 2017 Music Contest: Open Call For All Musicians And Artists


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» First Tennessee Hires Andrew Kintz To Lead New Music Industry Banking Group
» Carsick Cars, Chui Wan, Alpine Decline Headline October Tour Of North America
» WANG WEN: Experimental Post-Rock Unit To Release Ninth Studio Album
» TMA Signs CCM Artist John Clark Blackwell To Management
» UK Festival Market Driven By "Super Fans"
» CES 2017 Music Contest: Open Call For All Musicians And Artists
» Victory Records Releases Statement On A Day To Remember Court Case
» Digital Domain Jointly Produces Chris Lee's First VR Music Video With Whaley VR And VS MEDIA
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Qixi Festival (Chinese Valentine's Day) Playlist
» MusicDish*China Acts Menage And Ooberfuse To Perform China's MTA Festival
» 7th Annual Future Music Forum & Sync Summit: Finding The Next Music Industry

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.