MI2N
Music Industry News Network
THURSDAY, AUGUST 21ST
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 02-01-2014

Lexus And The Hit House Make Beautiful Music Together

Bookmark and Share

Top music production company The Hit House has recently created and produced original music for two high-profile Lexus projects. Sally House, Executive Producer at The Hit House, made the announcement.

The Hit House provided original music and sound design for a video promoting the launch of the Lexus 2015 RC F. That video made its debut during the just concluded 2014 Detroit Auto Show. The video is the first entry seen here:
https://www.youtube.com/watch?v=NmM89jonJnE&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Entitled "From the Asphalt Up," the majestic tune, recorded by a full orchestra, blends an operatic theme against pounding drums in a highly cinematic presentation.

Additionally, The Hit House recently provided the song "Hefe" to Lexus's #LexusInstaFilm promotional project. "Hefe" is a powerfully, pulsating tune in a hypnotic theme featuring the strong use of percussive instruments.

The #LexusInstaFilm video was cited by Luxurydaily.com as one of the Top 10 Luxury Brand social videos of 2013: http://www.luxurydaily.com/top-10-luxury-brand-videos-of-the-year/

Toyota Motor Corp.'s Lexus promoted the 2014 IS vehicle with the collaboratively created, stop-motion Instagram film #LexusInstaFilm, drawing on the perspectives of 212 fans to show the vehicle in a range of angles and tones.
Under the orchestration of a directorial team during Instagram's #WorldwideInstameet, car enthusiasts and Instagram users from a variety of backgrounds blended their personalities in a film that colorfully animated a 2014 Lexus IS F Sport in action. The filming technique permitted a wide range of views, so the vehicle appeared in a natural setting.

By leveraging Instagram in this unifying fashion, Lexus's goal was to grab the attention of a younger demographic and potentially trigger more collaborative, stop-motion films. Jacob Rosenberg and the Bandito Brothers directed the film, which is the third entry seen here: https://www.youtube.com/watch?v=DgmQV7hGQXM&list=PLtQuBez_qBaQkxZLwmFWvvbWMMSLPFR60

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston

NC Handcrafted Ukulele To Be Raffled For LEAF

IES - Indie Entertainment Summit Wraps Up Third Consecutive Successful Edition In L.A. To A Global Audience As The Greatest Event For Indie Artists, Producers & Labels

ROCK AND ROLL REVIVAL!

IAMA Winner Meghan Trainor Hits #1 On Billboard Charts

Rachael Sage Announces The Upcoming Release Of "Blue Roses", Her New Studio Album Out On November 4, 2014

New York Rapper LC The General Has A Lot To Say

FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Stakeholders Across The Music Industry Talking About A Global Release Day
» SSL Live Joins The 2014 World Of Music, Arts And Dance (WOMAD) Festival
» Sony Music Entertainment Launches 'Album Of The Day' App For IPhone And IPod Touch
» Vadio Introduces First Platform That Makes Music Videos Available Through Online Music Streaming And Traditional Radio Services
» Cynthia Basinet's Latest Single, "Eventually" On Pandora
» Universal Music Publishing Group Appoints Rebekah Alperin Senior Vice President Marketing And Communications
» Jam Track Central Announce New Website
» IAMA Winner Meghan Trainor Hits #1 On Billboard Charts
» HOLMESWOOD ISSUES HIS HOT DANCE DEBUT SINGLE RELEASE ‘BACK TO THE BEACH’
» ROCK AND ROLL REVIVAL!


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.