MI2N
Music Industry News Network
FRIDAY, AUGUST 18TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 02-08-2014

Music A Key Driver Of Super Bowl Second Screen Activity, According To A Review Of Most Soundhound'ed Commercials

Bookmark and Share

SoundHound Inc. shared some of the highlights and trends following analysis of second screen activity within its music and sound search mobile application during the Super Bowl.

SoundHound created a distinctive Super Bowl second screen experience enabling users to track commercials and the music within the ads as well as the halftime show performances. SoundHounders could access the Super Bowl page through the orange button at any point during the game's broadcast. Once inside, users could tap to learn more about songs and artists featured in commercials and during the halftime show and, if they choose, purchase songs through their respective platform's provider.

The Super Bowl commercials that drove the greatest response from the SoundHound community were those that featured music. The top ads prompting the highest spike in search, engagement and buying activity included:

* "Most SoundHound'ed TV Ad": Budweiser's 'Puppy Love' featuring Passengers' 'Let Her Go.'
* "The Most Discovered Artist": Chevy's 'Life' featuring the Ane Brun single 'Don't Leave' drove the most taps onward to the Artist information page.
* "Highest BUY click engagement": Bank of America's post featuring the new U2 track capture 37% of overall SoundHound taps on the BUY link, demonstrating instant desire to purchase.
* "Halftime Show Song Spike": Bruno Mars' smash hit "Locked Out of Heaven" was the most SoundHound'ed song of the 12-minute halftime performance.

"A look at SoundHound activity during this year's Super Bowl commercials demonstrates the power of music as a driver of organic and natural second screen activity," said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. "Brands and their advertising partners gain valuable insight on user engagement through the story our users tell by their time spent within SoundHound, discovering, buying and re-living what they just saw and heard."

For the first time, this year's Super Bowl was SoundHound'able for both TV viewers and the radio audience listening to the WestwoodOne Radio Network, the NFL's exclusive radio broadcast partner. The radio experience featured a Geico-sponsored contest and users were prompted and encouraged to SoundHound the game by the on-air broadcasters.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Hybrid Studios Joins Earthquaker Devices Studio Program

A Timeless Voice And A Violin - A Duet Like No Other

Caspar McCloud Releases First Acoustic Worship Album "Pictures Of Jesus"

Missing Link Music Signs Bluegrass Songwriter Of The Year Daryl Mosley

Missing Link Music Signs Jazz Icon Najee

The Village People's Iconic Cowboy Randy Jones Sets Summer On Fire With A Cascade Of Remixes For Single 'Hard Times'

Versatile Haitian American Singer/Songwriter Natalie Jean Releases New World Album



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» GoDigital Media Group Completes 20mm Series B Funding For Cinq Music
» Roland Virtual Sonics & Sony Pictures Post Production Services Collaborate On Development Of RAINLINK™ Virtual Music Application
» Warner Music Group Acquires Selected Songkick Assets
» Reach Records Announces The Launch Of New Video Series The Vault
» Musicians Support CLASSICS Act
» Rani Hancock Named President Of Sire Records
» Viberate Will Enable Musicians To Charge For Their Performances In Cryptocurrencies
» Submissions Open For The Music Producers Guild Awards 2018
» Suburban Symphony Release Debut Single "Stepping Stones" On Hilltown Records
» Missing Link Music Signs Jazz Icon Najee


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» What's Next In Music? Focuses On China
» Because Acquires Majority Of Former London Records Catalogue
» BMG Expands In Canada To Build Its Records Business
» Live Nation Responds To Growing Demand For Electronic Music In Asia With New Business Unit
» Streaming Music Services Help UK Entertainment Double Its Growth Rate
» Paul Rosenberg Named CEO Of Def Jam Recordings
» PPL And PRS For Music Launch Music Recognition Technology Pilot
» Discogs Releases 2017 Mid-Year Marketplace Analysis Nielsen Vs. Discogs - Database Highlights
» MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"
» Fake Artists And Fake Streams: Fact Or Fiction?
» Legendary Rock Group Journey To Sponsor IndyCar Driver Ryan Norman
» Viberate Enables Musicians To Charge For Their Performances In Cryptocurrencies

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.