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Music Events (more headlines) 02-08-2014

Music A Key Driver Of Super Bowl Second Screen Activity, According To A Review Of Most Soundhound'ed Commercials

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SoundHound Inc. shared some of the highlights and trends following analysis of second screen activity within its music and sound search mobile application during the Super Bowl.

SoundHound created a distinctive Super Bowl second screen experience enabling users to track commercials and the music within the ads as well as the halftime show performances. SoundHounders could access the Super Bowl page through the orange button at any point during the game's broadcast. Once inside, users could tap to learn more about songs and artists featured in commercials and during the halftime show and, if they choose, purchase songs through their respective platform's provider.

The Super Bowl commercials that drove the greatest response from the SoundHound community were those that featured music. The top ads prompting the highest spike in search, engagement and buying activity included:

* "Most SoundHound'ed TV Ad": Budweiser's 'Puppy Love' featuring Passengers' 'Let Her Go.'
* "The Most Discovered Artist": Chevy's 'Life' featuring the Ane Brun single 'Don't Leave' drove the most taps onward to the Artist information page.
* "Highest BUY click engagement": Bank of America's post featuring the new U2 track capture 37% of overall SoundHound taps on the BUY link, demonstrating instant desire to purchase.
* "Halftime Show Song Spike": Bruno Mars' smash hit "Locked Out of Heaven" was the most SoundHound'ed song of the 12-minute halftime performance.

"A look at SoundHound activity during this year's Super Bowl commercials demonstrates the power of music as a driver of organic and natural second screen activity," said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. "Brands and their advertising partners gain valuable insight on user engagement through the story our users tell by their time spent within SoundHound, discovering, buying and re-living what they just saw and heard."

For the first time, this year's Super Bowl was SoundHound'able for both TV viewers and the radio audience listening to the WestwoodOne Radio Network, the NFL's exclusive radio broadcast partner. The radio experience featured a Geico-sponsored contest and users were prompted and encouraged to SoundHound the game by the on-air broadcasters.

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