MI2N
Music Industry News Network
WEDNESDAY, APRIL 26TH
Advanced Search
MusicDish Advertising Network
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 02-08-2014

Music A Key Driver Of Super Bowl Second Screen Activity, According To A Review Of Most Soundhound'ed Commercials

Bookmark and Share

SoundHound Inc. shared some of the highlights and trends following analysis of second screen activity within its music and sound search mobile application during the Super Bowl.

SoundHound created a distinctive Super Bowl second screen experience enabling users to track commercials and the music within the ads as well as the halftime show performances. SoundHounders could access the Super Bowl page through the orange button at any point during the game's broadcast. Once inside, users could tap to learn more about songs and artists featured in commercials and during the halftime show and, if they choose, purchase songs through their respective platform's provider.

The Super Bowl commercials that drove the greatest response from the SoundHound community were those that featured music. The top ads prompting the highest spike in search, engagement and buying activity included:

* "Most SoundHound'ed TV Ad": Budweiser's 'Puppy Love' featuring Passengers' 'Let Her Go.'
* "The Most Discovered Artist": Chevy's 'Life' featuring the Ane Brun single 'Don't Leave' drove the most taps onward to the Artist information page.
* "Highest BUY click engagement": Bank of America's post featuring the new U2 track capture 37% of overall SoundHound taps on the BUY link, demonstrating instant desire to purchase.
* "Halftime Show Song Spike": Bruno Mars' smash hit "Locked Out of Heaven" was the most SoundHound'ed song of the 12-minute halftime performance.

"A look at SoundHound activity during this year's Super Bowl commercials demonstrates the power of music as a driver of organic and natural second screen activity," said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. "Brands and their advertising partners gain valuable insight on user engagement through the story our users tell by their time spent within SoundHound, discovering, buying and re-living what they just saw and heard."

For the first time, this year's Super Bowl was SoundHound'able for both TV viewers and the radio audience listening to the WestwoodOne Radio Network, the NFL's exclusive radio broadcast partner. The radio experience featured a Geico-sponsored contest and users were prompted and encouraged to SoundHound the game by the on-air broadcasters.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Hybrid Studios Adds To Gear Collection

Welcome To The New Age

Emerging Artist JoAnna Michelle Prepares To Launch In Dance Music Genre

Metaract Announce Worldwide Release Of Debut Single, "CPR (Start Again)"

Atlantic Starr CD Release Party And Celebration April 22, 2017

New Song Debuts For Coachella And The 420 Cannabis Craze

Stark Sound Lab Releases New Album 'Life & Times'



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» RIAA Reports 2016 Year-End Music Industry Revenues
» James Gadson Adds Lauten Audio 'Series Black' To His Studio After Lauten Founder Flubs Famous Introduction
» TuneGO Inc. Launches Record Label TuneGO Music Group, Inc.
» "Here Comes The Rain" By Ric Zweig
» Google Play Music Launches First Original Podcast Series
» The Production Music Association Names Adam Taylor As Its New Chairman
» New Music Industry Social / Career / Connection Web Site
» CUT CONNEX URBAN MUSIC CONVENTION AND AWARD SHOW MAY 6th & 7th
» The Next Big Music Invasion Arrives From Portugal Via Leaky Sync And Idobi Network
» The GroovaLottos Sign With Wakeby Fire & Associates


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director And CCO
» Jackson Wong Named As Managing Director Of Warner Music China
» Avex Group Rediscovers Mainland China Market
» Peermusic And Hamshore Tang Win Lawsuit Against Chinese Label YY
» Earl & The Steadies Sign With MusicDish For Representation In China
» Armada Night - China
» NYC's Chinese-American MC Bohan Phoenix Releases New EP 'JALA'
» Music Marketing Agency Syn Launches Beijing Office
» Warner/Chappell Production Music Promotes Aaron Gant To Senior Vice President Of Production
» World Blues & Roots Band Harper And Midwest Kind China Tour
» ASCAP Expands Asia-Pacific Strategy
» Why Do So Many Music Technology Startups Fail?

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2017 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.