MI2N
Music Industry News Network
MONDAY, SEPTEMBER 15TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Music Events (more headlines) 02-08-2014

Music A Key Driver Of Super Bowl Second Screen Activity, According To A Review Of Most Soundhound'ed Commercials

Bookmark and Share

SoundHound Inc. shared some of the highlights and trends following analysis of second screen activity within its music and sound search mobile application during the Super Bowl.

SoundHound created a distinctive Super Bowl second screen experience enabling users to track commercials and the music within the ads as well as the halftime show performances. SoundHounders could access the Super Bowl page through the orange button at any point during the game's broadcast. Once inside, users could tap to learn more about songs and artists featured in commercials and during the halftime show and, if they choose, purchase songs through their respective platform's provider.

The Super Bowl commercials that drove the greatest response from the SoundHound community were those that featured music. The top ads prompting the highest spike in search, engagement and buying activity included:

* "Most SoundHound'ed TV Ad": Budweiser's 'Puppy Love' featuring Passengers' 'Let Her Go.'
* "The Most Discovered Artist": Chevy's 'Life' featuring the Ane Brun single 'Don't Leave' drove the most taps onward to the Artist information page.
* "Highest BUY click engagement": Bank of America's post featuring the new U2 track capture 37% of overall SoundHound taps on the BUY link, demonstrating instant desire to purchase.
* "Halftime Show Song Spike": Bruno Mars' smash hit "Locked Out of Heaven" was the most SoundHound'ed song of the 12-minute halftime performance.

"A look at SoundHound activity during this year's Super Bowl commercials demonstrates the power of music as a driver of organic and natural second screen activity," said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. "Brands and their advertising partners gain valuable insight on user engagement through the story our users tell by their time spent within SoundHound, discovering, buying and re-living what they just saw and heard."

For the first time, this year's Super Bowl was SoundHound'able for both TV viewers and the radio audience listening to the WestwoodOne Radio Network, the NFL's exclusive radio broadcast partner. The radio experience featured a Geico-sponsored contest and users were prompted and encouraged to SoundHound the game by the on-air broadcasters.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

825 RECORDS INC., BUILDS AND OPENS NEW FACILITY

China Rock Band Second Hand Rose To Perform NYC's Webster Hall As Part Of Their Debut #UselessRockUSA Tour

Momentous Game Of Thrones Music And Video Released To Introduce Musicnotes And Jarrod Radnich Partnership

GINGIO Is Set To Assist The Music Industry With Exceptional Services

Plunky & Oneness Release "Never Too Late (Go-Go Remixes)" Maxi-Single

Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston

NC Handcrafted Ukulele To Be Raffled For LEAF

IES - Indie Entertainment Summit Wraps Up Third Consecutive Successful Edition In L.A. To A Global Audience As The Greatest Event For Indie Artists, Producers & Labels



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» World Cafe Live And WXPN To Celebrate 10th Anniversary Of Public-Private Partnership That Created Region's Music And Radio Clubhouse
» WeeSPIN Joins With Leading Tech And Music Industry Tastemakers To Celebrate IPhone 6
» Marwan Khoury Signs With Universal Music MENA
» Entrepreneur Raymond A. Los To Launch World's First Multi-Channel Streaming Television Service Provider.
» Pandora Strikes US Licensing Deal With BMG
» Republic Records Welcomes Rick Krim As Executive Vice President, Artist Development
» Band Incubator RecordingFestival.com Opens Gates To Submissions
» Drew Hollis, InMusic Brands, To Demo At 2014 Midatlantic Music Conference
» Nickfillmusic "Never Let You Down"
» Burning The Day Is Blazing The Way With Best Metal Act Nomination!


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary
» Zebra Music Festival (Shanghai) Announces Headlining Acts (Chinese Version)
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13
» Raising Our Voices For Fennie: Benefit Concert Zajia Lab, July 13 (Chinese Version)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.