MI2N
Music Industry News Network
SUNDAY, MARCH 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 02-08-2014

New Music Manager Game Music Inc. Takes Centre Stage At London EDITION Launch

Bookmark and Share

Music Inc, a brand new, free app which allows gamers to take on the role of managing an aspiring musician has been launched on February 5. The app is the result of a collaborative effort between UK Music, the Intellectual Property Office (IPO) and Aardman Animations, and is designed to give young music fans an insight into the modern music industry and to educate them on specific challenges encountered by artists in the digital age.

It allows gamers to guide emerging artists through the challenges and opportunities of a successful music career in the 21st century. Taking control of everything from song writing and styling to recording and releasing songs to market, gamers will see the impact every managerial decision has on their artists' career development.

The app will be officially launched at the London EDITION hotel this evening with the attendance of UK Music CEO Jo Dipple, Minister for Intellectual Property Lord Younger, a host of MPs, senior music industry executives and artists including Oritse Williams.

This is the first time Government and the music industry have collaborated to create a game that focuses on educating young people on how the industry works and how creators earn money for their work.

Music Inc. combines realism with addictive game play throughout*, allowing gamers to replicate many of the choices a modern music industry makes on a daily basis.

Jo Dipple, UK Music CEO, commented: Jo Dipple, UK Music CEO, commented: "Music Inc. is an extremely exciting project for UK Music as we join forces for the first time with the IPO and Aardman Animations. Our goal is to give young music lovers a taste of what it's like to work in the music industry and convey a message about the value of creativity in a fun and interactive way. Players of Music Inc will see how vital every stage in the music-making process is."

Minister for Intellectual Property, Lord Younger commented: "The UK has a world leading music industry with globally recognised artists, something we should be proud of. But getting the protection of their work, and its value right, is vital for a vibrant and successful future.

"Young people have an important role to play in this success. We must make sure they understand and respect copyright. Music Inc is an exciting and engaging collaboration with UK Music and Aardman Animations that will help capture their imagination and encourage them to think about copyright and its importance to the creative industries."

Dan Efergan, Creative Director at Aardman Animations added: "Protecting the value of creativity is hugely important, you have to help people understand the effort and love that go into music production and you have to get them excited about its creation. That way people have more respect and make different choices, hopefully some of them even joining the industry themselves."

JLS member Oritse Williams said: "Having experienced both sides of the business, as an artist and manager, I believe it's important to educate budding creatives about what it takes to build a career in the music industry. I'm currently in the process of building my own entertainment company armed with the knowledge and experiences I've obtained over the years.

It's great to see UK Music collaborating with the Intellectual Property Office and Aardman Animations to create this new app, Music Inc, as not only does it carry you through the highs and lows of working in the music industry, it also highlights some of the challenges we now face because of the digital market for music. Not only is the app educational but it's also great fun. I would have loved a game like this when I was growing up and certainly will be playing it now!"

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The Underground Presents PLANETROX China 2015

Dramatic New Solo Piano Album Represents Several "Firsts" For Award-Winning Artist Fiona Joy And Cookie Marenco’s Blue Coast Music Group

On Easter Sunday 2015, The Light Will Shine In The Darkness

Meresha - 1st Ever World Music Premier On The #1 Social Media Startup Tsu April 7

Legendary Stax Guitarist Steve Cropper And Rock Newcomer Matt Miller Make Beautiful Music Together

Taiwan's Bearbabes Answer "How To Love" With Upcoming Performances

Aleynu. New Video From LENKA LICHTENBERG Is Upon Us!

Celebrate Music For Women's History Month With Taking Back Eden



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» ICMP, CMPA And CMRRA Support SODRAC In Supreme Court Royalties Case
» Beatport Introduces Free Mobile Apps With Unlimited Streaming Music
» International Recording Artist "David Correy" Signs To 50/50 Music Group
» The Notionaries "Excited Eyes" VEVO Release Coming April 1st, 2015
» A Warmer Welcome To Big Business From EDM
» Ethan Kaplan Joins Gracenote As General Manager Of Music
» Sound Designer And Editor Talks Business, Creativity, And Technology
» Deadline Extended For 2015’s International Music+Sound Awards
» J Metro Releases New Single "Magic"
» Bangtower Producer Jon Pomplin Signs Endorsement Deal With Conquest Sound USA


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"
» Inner-Mongolian Indie Band Ajinai's World Tour Launches In Toronto
» 26th Annual Golden Melody Awards & Festival
» Toyota 'Feeling The Street' Global Street Music Campaign
» MusicDish*China Review: 'Chinese Kiss' From Chinese Music To Hip Hop
» JUE | Music + Art Presents Awesome Tapes From Africa
» Students, Musicians And Filmmakers Unite For The 'Take Me To The River' Education Initiative Launch
» ASCAP CEO Elizabeth Matthews Testifies For Senate Judiciary Subcommittee
» JUE | Music + Art Launches 7th Edition In Beijing & Shanghai
» Kenney Shiu Appointed New Director Finance & A&R At BMG China
» Dutch Indie-Rock/Modern Wave Band Atlantic Attraction Tours China
» The Seven Mile Journey Announces China Tour

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.