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Business News (more headlines) 02-08-2014

Townsquare Media Adds Leading Music Brand, Hype Machine, To Portfolio

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Townsquare Media Group announced the addition of Hype Machine (http://hypem.com) to its influential and premium portfolio of music and entertainment-focused digital properties reaching over 60 million US monthly unique visitors, as reported by ComScore. The addition of Hype Machine strengthens Townsquare Media's leading position in the music space online and further establishes its #1 ranking in the music category from ComScore.

"We are excited to team up with Townsquare Media to better connect listeners, marketers and music, and look forward to working with a partner focused on making a significant impact in this space"

Hype Machine is the leading global aggregator of music blogs. Highly respected within the music community, Hype Machine is dedicated to providing the most culturally rich music discovery experience on a variety of platforms, as well as delivering unique live experiences, such as the Hype Hotel at SXSW. This year's highly anticipated Hype Hotel is a 5-day event featuring more than 60 artists, curated by Hype Machine and its top music blog partners.

"Hype Machine and Townsquare Media are a natural fit – two unique leaders celebrating authentic and authoritative voices in music through digital discovery and experiential events," commented Andi Poch, Senior Vice President, National Digital Sales. "We are ecstatic to kick off our partnership at one of SXSW's most talked about and attended events, the Hype Hotel, where Hype Machine brings its deeply engaged audience new, 'must-listen' music. With an incredible opportunity for on-the-ground experiences and the ability to package and distribute this content to the world, the Hype Hotel is truly an anchor for the intersection of brands, bands and media."

"We are excited to team up with Townsquare Media to better connect listeners, marketers and music, and look forward to working with a partner focused on making a significant impact in this space," said Anthony Volodkin, Founder of Hype Machine.

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