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Business News (more headlines) 02-08-2014

Believe Digital Ink Distribution Deal With Leading Indian Label Saregama

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Leading Independent Distribution Company Believe Digital is pleased to announce the signing of one of India's largest and long established record labelsSaregama India to their roster.The deal is for worldwide distribution for all services (excludingsome local Indian services) and includes the whole Saregama catalogue.

Saregama India Ltd. is one of India's most respected companies in the Music and Entertainment space. With a history spanning more than a century, Saregama is the custodian of over half of all the music ever recorded in India, meaning it has the largest music archive - and catalogue - in the country. Formerly known as The Gramophone Company of India Ltd. and more popularly as HMV (His Master's Voice), Saregama was established as the first overseas Indian Branch of Electrical & Musical Industries Limited (EMI), London.

From producing the first song recorded in India in 1902 by Gauhar Jan, to creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events, Saregama has evolved into one of India's premier entertainment content companies. The company is home to some of India's greatest singers, musicians, composers and producers; Lata Mangeshkar, Asha Bhosle, Mohammad Rafi, Kishore Kumar, and Sonu Niigaam to name a few.

With the new partnership, Saregama areto appoint a local expert in the UK to work closely with Believe to improve salesand revenues from digital.Adarsh Gupta, Head of Music Business at Saregama India Ltd said: "This deal marks a new generation of focus towards the Indian Diasphora globally for Saregama. We are extremely happy to be collaborating with Believe Digital who are among the best in this Business. We have very ambitious plans along with Believe to take the Indian Music experience for our consumers to a unprecedented new level, through a whole array of initiatives."

Believe Digital, founded in 2005, has become a leading digital distributor and services provider for independent artists and labels. They have opened over 20 offices worldwide in LATAM, Asia, Europe and US, and are home to the likes of Nettwerk, World Circuit, Hospital Records, One Little Indian and more. Saregama is the latest in a string of key signings for the company.

Sylvain Delange, Believe Digital's Head of Sales Asia said: "The deal is a major step forward for Indian content as Believe and Saregama are determined to improve and enrich user experience for all Indian music lovers around the globe on each of their favourite platforms. We are very happy to initiate this partnership with such a legendary music label and we strongly believe this collaboration will significantly impact the way the world listens to Indian music in the future".

The account will be managed by India's Sales and Label Manager Vivek Raina.

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