MI2N
Music Industry News Network
SUNDAY, MAY 24TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Business News (more headlines) 02-22-2014

IAB China Launches In Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies In China And From Around The World

Bookmark and Share

With the number of web users in China reaching a staggering 618 million, the Interactive Advertising Bureau (IAB) has formally licensed the Interactive Internet Advertising Committee of China (IIACC) to launch IAB China, furthering its longstanding relationship with Chinese internet companies and the IIACC Secretary General, Chen Yong, a veteran of the Chinese internet marketplace. This new organization will become an important new member of the global IAB network, leveraging the IAB brand and best practices to advance the industry's interests in a critical marketplace.

Under Chen's leadership, IAB China will represent major digital Chinese publishers, brand marketers, and agencies, as well as internet multinationals with offices in China. The new organization will learn from IAB experiences and leverage its technical standards such as V-Suite and MRAID, operating best practices, and creative guidelines. In addition, IAB China will work jointly with IAB worldwide management to bring IAB's highly regarded thought leadership events to the People's Republic, as well as its training and certification programs designed to prepare the workforce to thrive in the internet economy.

"We are honored to be launching IAB China in cooperation with Chen Yong, a senior digital leader in China, who has been indispensable in helping us gain insider perspective on the Chinese interactive marketplace," said Randall Rothenberg, President and CEO, IAB. "This is the latest step in the evolution of this positive and meaningful collaboration. China is home to the world's largest internet audience, making it a high priority for stakeholders across the interactive ecosystem. With IAB China, our global network grows infinitely more robust and promises greater value to the worldwide digital arena."

"This is a fast developing industry, where new technology is born every day," said Chen. "After working with the IAB for years on several initiatives, I am thrilled that China is able to join in the IAB global network. We have a lot of work to do, and by joining forces with the IABs around the world, we will be able to exponentially expand the impact of the digital ad industry in China and on an international scale."

"It is exciting to build on the trust and bond that IAB has already established with the IIACC which is under Chen Yong's leadership," said David Doty, Executive Vice President and CMO, IAB, who also heads the organization's international efforts and partnerships. "With the launch of IAB China, a wealth of knowledge and connections will be brought to the table for members in the U.S. and abroad. This new agreement sets the foundation for other joint cooperation between us and for stronger ties between Chinese internet businesses and those across the globe, providing increased access in all directions."

IIACC has worked with the IAB on several fronts for many years, including the release of an unprecedented joint study, "Mobile's Role in a Consumer's Media Day in the United States and in China: The Smartphone as an Extension of the Self and an Extension into the World" in August 2013.

IAB China becomes the 42nd licensed IAB in the world. Under licenses from the IAB, which was founded in New York in 1996 and remains headquartered there, there are already 40 national IABs, on all the world's continents except Antarctica, and one regional, in Europe. In the Asia-Pacific region, IABs have been established in Australia, New Zealand, Singapore, and Vietnam. IABs have been formed in North America, South America, Africa, and Europe. They are all independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to further the best interests of the industry they serve. IAB Europe is the only regional representative body in the network, created to advance the needs of that continent's 25 national IABs and their hundreds of corporate members.

This news was released simultaneously at the seventh IAB Annual Leadership Meeting "Marketing 2020: The Digital Agenda," held at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California, as well as in Beijing.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Dyne Side Is Officially The First Winner Of The Muzicol Revolution

Heavy Russia: Young Metal Act "Gravity Rain" Announce Crowdfunder For "Artifacts Of Balance"

Are You A Professional Musician Or Talented Composer? Help Xhail Find You

Vocalist/Songwriter Halie Loren Explores Transformation And Self-Realization On Soulful Release, Butterfly Blue - Available June 9 Via Justin Time Records

Eurovision Contestant Tamar Kaprelian Releases New Single "Yours To Keep" On EP Through Killer Tracks' Artists Series

Chinese Rockers Second Hand Rose "Crossing Boundaries" World Tour

Deadline Looms For 20th Annual USA Songwriting Competition



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MMF Canada Announce New Travel Bursary For Ontario Managers
» Rocktron Introduces New Hush Product
» BLACHAWK RECORDS TO RELEASE NEW COMPILATION CD “THE MOVEMENT” THIS SUMMER!
» Barefoot Launches "Masters Of The Craft" Video Series
» Rdio Launches "Rdio Select"
» ASCAP Appoints Clara Kim As EVP And General Counsel
» Are You A Professional Musician Or Talented Composer? Help Xhail Find You
» Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» POPULAR CCM GROUP THE KATINAS RELEASES NEW SINGLE
» NY Artist JES Debuts ThingLink Interactive Video With ITunes Store Inside Facebook Timeline


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC
» Second Hand Rose "Crossing Boundaries" World Tour
» CMW Live Touring Summit: Interview With Elliott Lefko
» Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
» Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away
» The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking
» Tommy Hilfiger New Store Opening In Beijing, China
» Stones Fans Rejoice - 2015 Tour Dates Announced
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.