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Mike's HARDER And The Onion Announce Music Line-Up For SXSW "Reload" Party
On Monday, March 10th, as SXSW Interactive wraps up and makes way for SXSW Music Festival, mike's HARDER and The Onion are making sure that SXSW attendees (21 years of age and older, of course) have the proper drink, and party, to change their mentality from 'work' to 'play,' by hosting "Reload" at The Mohawk.
"'Reload' at SXSW is the perfect place for us to officially launch our mike's HARDER Collectibles series, starting with HARDER Blood Orange," said Ignacio Sola, Senior Director of Marketing, mike's HARDER. "We're excited to showcase the Onion-designed cans at the event and give festival attendees the chance to taste our bolder mike's HARDER flavors."
"We are really excited to be partnering with another Chicago-based company, mike's HARDER, for this "Reload" party," said Mike McAvoy, President, Onion Inc. "This event celebrates the end of Interactive and the kick-off of the Music Festival, and we have put together a diverse collection of unbelievable musical talent to provide a soundtrack throughout the party."
Below is the musical line-up that will take the stages at The Mohawk:
7:00 p.m. - 11:00 p.m. - New York Night Train's DJ Jonathan Toubin
5:00 p.m. - The Hold Steady
6:00 p.m. - together PANGEA
7:00 p.m. - Wild Cub
8:00 p.m. - Chet Faker
9:00 p.m. - CYMBALS
10:00 p.m. - Charli XCX
Along with a stacked musical line-up, mike's HARDER and The Onion's "Reload" party will also feature local-artist Rory Skagen, who will be painting canvas panels inspired by the new mike's HARDER Blood Orange Collectibles can designs, and barber stations, providing party-goers with fresh haircuts and styles, presented by Bird's Barbershop.
Event Name: mike's HARDER and The Onion Present: Reload
When: Monday, March, 10th, Doors at 4:30 p.m. - 11:00 p.m.
Venue: The Mohawk (912 Red River Street, Austin, TX, 78701)
Admission/Ticket Info: Free Admission, 21+