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Tech News (more headlines) 02-22-2014

With Expansion Into More Than 3500 Cities In 3 Months, At The Pool Is Breaking Through At SXSW

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At The Pool, a Los Angeles-based technology company launched a new app last November to connect friends offline. After being featured as the #1 new social app in the iTunes App Store and growing its member-base to more than 120 countries and 3500 cities, At The Pool is connecting friends together this year at SXSW.

"At The Pool has made more than 3 million introductions between local like-minded members through the web platform alone, and if we've learned anything it's that social discovery just doesn't work. It's a nice concept, but in reality we don't want to meet a stranger just because, for example, they like the same music and they're nearby," stated Alex Capecelatro, At The Pool CEO.

At The Pool's mobile app puts the focus on friends. Through the app, it's easy to see what's trending nearby, and which of your friends are involved with that specific activity. With relevant content, an attractive UI, and a rapidly growing global network, At The Pool is a fun and easy way to see what your friends are doing right here, right now.

At The Pool is the best way to connect with your friends at SXSW, and the app won't drain your iPhone's battery life. Location-specific information is relevant to individuals and their friends, so it makes sense to know when your friend arrives in Austin, and which show they are seeing first.

Notable companies like Twitter and Foursquare got their big break at SXSW. It's a tech-infused hotbed where movers and shakers go to experience the next "big thing." The big hype last year was "Social Discovery" with companies like Highlight and Circle gaining a lot of attention. To date neither has taken off.

SXSW is one of the largest interactive film, music, and technology events in the world, and At The Pool is being hyped up as the tool to keep up with your friends at the festival. By posting content specific to your location, your friends will easily be able to see what you're up to, and reach out if they're interested in joining in.

At The Pool is your local network. Through the Shout view, you can easily filter the distance toggle between 1, 10, and 50 miles. Shouting is like a proactive status update; a way to gain advice, find a friend, or simply showcase the music you are listening to. The more friends you add, the easier it is to find someone nearby to enjoy the festivities with.

At The Pool is unique because it doesn't aim to break the ice for you, that you can do organically. The app makes it easy to find your friends at SXSW, and enjoy the experience together.

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