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Label News (more headlines) 02-22-2014

John Varvatos And Republic Records Team Up To Launch John Varvatos Records

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Republic Records has entered into a strategic partnership with renowned fashion designer John Varvatos to formally launch John Varvatos Records in 2014.

Varvatos will personally serve as the curator and president of the label, spearheading the signing of new acts and the release of high-profile reissues and compilations. The imprint's focus is genuine music in the spirit of legends. This stands out as a revolutionary collaboration, co-mingling two distinct brands under one common banner with a united goal of releasing timeless records. William Morris Endeavor agent Jon Rosen brokered the deal between Varvatos and Republic Records at the top of the year.

Varvatos comments, "Music has always been my big passion and an energy force in my life. As a result, my brand is deeply rooted in it as well. The connection between fashion and music is undeniable and symbiotic. In Republic Records, I have found the perfect partner to create a new music platform. Their success stands unparalleled when it comes to finding and nurturing new talent."

Republic Records Label founder, chairman, and chief executive officer Monte Lipman adds, "John Varvatos is one of the most iconic and important brands in fashion. When Charlie Walk brought this deal to our attention, I felt it instantly exemplified the ethos our company was founded upon. We look forward to embarking on a new journey with one of fashion's foremost figures."

Label executive vice president Charlie Walk shares his enthusiasm. "John is the only fashion icon I know who has music imbedded into his brand. His appreciation for music along with his incredible taste and texture makes him the perfect partner where music and fashion collide in the truest sense."

The John Varvatos brand has launched high-profile campaigns featuring musical greats from Willie Nelson, Jimmy Page, Robert Plant, Chris Cornell, Joe Perry, and Velvet Revolver to Green Day, Gary Clark Jr., Cheap Trick, Alice Cooper, ZZ Top, and Dave Matthews. Rock legends KISS even serve as the face of the company's Spring 2014 campaign. In addition, Varvatos took over the famous spot of CBGB's in 2008, opening his 315 Bowery Store. It has played host to free shows from the likes of Guns N' Roses, Jane's Addiction, Slash, Tom Morello, The Roots, and countless others. In addition to authoring Rock in Fashion, Varvatos also hosts his very own radio show on Sirius/XM.

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