MI2N
Music Industry News Network
MONDAY, NOVEMBER 24TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Label News (more headlines) 02-22-2014

Warner Music Group And Shazam Announce Landmark Strategic Alliance

Bookmark and Share

Warner Music Group (WMG) and Shazam announced an innovative strategic alliance that will discover new acts and sign them to a Shazam branded label under WMG, and that will collaborate in enhanced marketing across WMG's roster of artists.

The global partnership will create a ground-breaking connection between music fans, emerging artists, and WMG's A&R teams. The Shazam label imprint will identify unsigned artists for support and development by combining WMG's global A&R expertise with Shazam's proprietary fan activity data. At the same time, the app's unique promotional channels will empower artists to directly engage with fans who Shazamed them, enabling fans to continue to champion the artist they helped discover.

"By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label," said Rob Wiesenthal, COO/Corporate, Warner Music Group. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."

In addition, WMG's family of labels will offer new ways for their rosters of established and up-and-coming acts to connect with Shazam's enormous community of 420 million users in 200 countries. WMG labels will receive enhanced deep data on fan behavior for WMG acts and be able to launch specially tailored promotional campaigns. In turn, WMG will provide Shazam with exclusive content and other benefits to augment the user experience, providing even more reasons for fans to make the app their destination for news about their favorite acts.

Initial projects activated under the alliance have already included Shazam's first video premiere with Chromeo's 'Come Alive' and Shazam's first single premiere via its News Feed with Wiz Khalifa's 'We Dem Boyz'. Additionally, more than half of Shazam's record-breaking 700,000 tags throughout this year's Super Bowl happened during the Halftime Show when fans were offered an exclusive Bruno Mars video to expand Bruno's engagement with his fans. The high level of activity was further amplified through WMG's Clear Channel alliance, maximizing both Clear Channel's broadcast stations and its iHeartRadio digital platform, including on-air and social network promotion from stations such as New York's Z-100, KIIS-FM in Los Angeles and Boston's KISS-108 FM. Further Shazam projects are planned with releases from Jason Derulo and Hunter Hayes.

"We are excited to enter into a next-generation partnership with Warner Music Group. Every minute of the day, people around the world Shazam over 10,000 songs, giving us incredible insight into what songs are trending and allowing us to discover future hits. Combining Shazam's proprietary data with WMG's A&R expertise will yield fantastic results," said Rich Riley, CEO, Shazam. "We are also eager to use our deep data and advanced promotional solutions combined with exclusive content from WMG to help artists engage with their fans and sell more music."

Mike Caren, President, Worldwide A&R, WMG, said "Millions of fans use the Shazam app to discover music, so when a song debuts strongly on the Shazam chart it is an exciting, early indication that it has hit potential. By deepening our relationship with Shazam, this landmark partnership will complement our existing commitment to A&R, create new talent-spotting possibilities, and expand our range of innovative artist development activities."

Wiesenthal added, "We are constantly seeking out boundary-breaking means of taking our A&R and promotional strategies to the next level, and this alliance creates unique and meaningful opportunities for both music fans and artists."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Darrell Cole's "Swahili" Fights Negative African Stereotypes

Churchill-Nash Records Releases Karl W. Davis & The Sweetpeas "IT'S HIGH TIME" EP

Atlanta Rapper *L.O.* Drops New Debut Album - The Good, The Bad, And The Gifted The Bad Volume 1

Gauge Introduces ECM-80 Vocal Microphone

Natalie Brown Releases "This Christmas" EP In Time For The Holidays

ABANDONED SOULS - NEW CD, "INSIGHTFUL MINDS AT EASE"

Rising Young Star Craig James Releases Debut Single, "(Maw Maw) Why Her?" Produced By Arden Lo

Supermodel Astronaut Challenge By Worldwide Groove Corporation Gaining Momentum In Wake Of Other Feminist Trends



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Record-Breaking Year At The Greek Theatre Under Nederlander Concerts Management
» The DJ Party 3.0 With Hercules Universal DJ
» Warner Music Group And Tencent Enter Groundbreaking Strategic Partnership In China
» Robert Kramer Guarantees "Strange Times" For New Music Videos
» IDOL OF FEAR Streaming Full Album 'All Sights Affixed, Ablaze' On Metal Nation Radio Due Out Nov. 18th
» Universal Music Appoints Dickon Stainer As President And Chief Executive Officer Of Global Classics
» A New Economy Based On Sharing And Collaboration Launches On Indiegogo.
» The Ultimate Seminar Returns For 2014
» LEGENDARY SINGERS OF CHRISTMAS SONGS CELEBRATED IN NEW MUSICAL TRIBUTE
» Taylor Swift, Global Superstar And Record-Breaking Singer-Songwriter, Re-Signs With BMI


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» BMG Signs Worldwide Rights Management Deal With Chinese Music Company Giant Jump
» CMA Gives Snapshot Into Music Discovery Behavior
» How To Manage Your Talent: FIVE Realistic Tips For Success
» Executive Wach: Villanova University School Of Law, Mozart's Estates Theatre, Universal Music Publishing Group, Music Group, HighVolMusic, New West Records
» PRS Guitars Amps Up 30 Years Of Manufacturing
» Spotify Overtakes ITunes In Europe For Kobalt
» Incisors Break Through The Dawn With Their Debut Album On Nov. 28
» The First Chinese Rock Exhibition Launched In Beijing
» CIAM Congress Meets In Nashville To Discuss Music Copyright In The Digital Age
» The Modern Musical Magi Of Beijing
» World's Most Influential Electronic Music Figureheads Head To Asia
» MOCAMIX: DJ Daniel Wang

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.