MI2N
Music Industry News Network
TUESDAY, AUGUST 4TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Web Events (more headlines) 03-01-2014

OpenAura Redefines The Visual Experience Of Music

Bookmark and Share

Artists cultivate their image almost as carefully as they craft their songs, yet their digital identity is often reduced to just a bio and a photo. This limited content set is served to fans across music services yet it comes nowhere near to satisfying the appetite of today's fans - and artists have no control over what content their fans ultimately see. OpenAura, the only platform where artists control and make money from their digital identity, aims instead to bring music to life through linking photos, artwork, information, and more to the music services, apps, and websites fans love, resulting in a deeper, dynamic experience for all.

"Finally, there's a digital music solution that includes artists, allowing them to both control their image and receive compensation for their efforts"

OpenAura, now available worldwide, allows artists to curate their Digital Aura - the images, information, artwork, and social media feeds that best define their online identity - which music partners can leverage to offer authentic, up-to-date, artist-curated experiences. This creates new opportunities for music services to create next-generation music experiences for their users, as well as a new income stream for artists who share in the resulting revenue from the licensing of their Auras.

OpenAura has already created hundreds of thousands of Auras, which artists can search for and claim to start participating today, joining the artists of leading management companies, including Arts & Crafts (Broken Social Scene, The Darcys); Crush Music (Fall Out Boy, Train, Sia); Red Light Management (Kool & The Gang, OAR, Switchfoot); TMWRK (Diplo, Dillon Francis); and Zeitgeist Artist Management (Postal Service, The Head and The Heart), who are early partners of the platform.

"In today's world where fans engage directly with artists in many ways across many networks and platforms, the 80s-bio-and-photo-press-kit version of identity isn't good enough," said OpenAura founder and CEO Kevin Arnold. "With connected screens everywhere and fans consuming and creating content at breakneck pace, the industry needs a better visual content offering to move music user experiences forward. OpenAura exists to give artists a direct hand in creating these experiences as well as a new stream of revenue to compensate them."

Artists can now sign up for free to claim and begin curating their digital identity. Music services, app developers, and websites will soon be able to incorporate these Auras via API. Licensing revenue collected by OpenAura will be shared with the artists and content partners who participate in the platform. For more information, please visit www.openaura.com.

"Finally, there's a digital music solution that includes artists, allowing them to both control their image and receive compensation for their efforts," said Dan Kruchkow, CMO of Crush Music. "Not only can artists like Fall Out Boy more fully express the vision behind their music and connect directly with fans, but they can benefit financially from the experience as well. This is not only a new way to experience digital music, but also sets a standard for how the tech and music communities can work together."

"The digital identity of an artist is critical to telling the story of who they are and where they are going. It is exciting to have access to a platform that empowers managers with a way to better engage fans with a curated experience," said Red Light Management General Manager Jonathan Azu.

The San Francisco-based OpenAura was conceived by Kevin Arnold while at Sony Music Entertainment, which incubated the initial idea and subsequently provided seed funding for the company. Kevin is also the founder of both the Noise Pop Festival and the Independent Online Distribution Alliance (IODA). He guided IODA from its launch in 2003 to become a leader in digital distribution, supporting thousands of labels and generating hundreds of millions of dollars in revenue for the independent label community. After the acquisition of IODA by Sony Music Entertainment in 2009, Kevin served as a senior advisor to SME's Global Digital Business group until April 2013, when he turned his focus to building OpenAura.

"We are pleased to be supporting the creation and launch of OpenAura," said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment. "Digital music is increasingly becoming an audiovisual experience which is being driven by smart phones, tablets and connected TVs that require strong visual programming elements. We look forward to working with OpenAura as it focuses on enriching the music experience and driving even greater consumer engagement in a way that benefits artists, rights holders, and digital services."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

International R&B/Soul Artist Devon Howard Goes Back To Classic R&B With New CD 'Return To Love'

IES Rock Honors Set To Induct Icons Lemmy & Motorhead, Slash, The Ramones & The Runaways

Gypsy Funk, Twenty-Seven Songs And A Bucket

Mirage Box Release Follow Up Single Last Beautiful Woman

825 Records Releases Kerchief's Debut Album "Machines And Animals"

I E S 1 5 - The Indie Entertainment Summit For 2015 Is All Set For August 5-8 In L.A.


SplashFlood Launches New Talent-Based App To Help Artists Promote Their Music

Number 1 iTunes World Artist Breaks The New Age Barrier



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» The New Economy Looks At Apple's Gamble On Music Streaming Services
» Sound Designers: Try NYC Ambisonics For Free!
» Ocean Front Records Signs Contemporary Blues/R&B/Gospel Artist Montez Mccamish
» MusicDish Review: "I Am Not I" By Liza Fox
» Stellar Award Winning Broadcaster Ace Alexander Launches New Mobile Radio Station
» Stephen McNeff Announced As New BASCA Chairman
» ASOS Teams With Google Play Music
» Asia's Leading Creative Professionals In Helsinki August 27-30
» Raph Solo Unveils New EP Titled 'The Love Capsule' + Music Video
» RIGHT SAID FRED FRONTS NEW PSA CAMPAIGN FOR L4L


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House
» MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS
» 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program
» The Challenges Of Learning How To Play Drums
» Blue Note Entertainment Group Further Expands East With New Venue In Beijing
» From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield
» Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show
» Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music
» Strong Opportunities For International Tech Manufacturers Among Chinese Consumers
» New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House
» MusicDish*China Tours, Signing, NYCxDesign And Planetrox
» Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.