MI2N
Music Industry News Network
TUESDAY, APRIL 28TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Web Events (more headlines) 03-01-2014

OpenAura Redefines The Visual Experience Of Music

Bookmark and Share

Artists cultivate their image almost as carefully as they craft their songs, yet their digital identity is often reduced to just a bio and a photo. This limited content set is served to fans across music services yet it comes nowhere near to satisfying the appetite of today's fans - and artists have no control over what content their fans ultimately see. OpenAura, the only platform where artists control and make money from their digital identity, aims instead to bring music to life through linking photos, artwork, information, and more to the music services, apps, and websites fans love, resulting in a deeper, dynamic experience for all.

"Finally, there's a digital music solution that includes artists, allowing them to both control their image and receive compensation for their efforts"

OpenAura, now available worldwide, allows artists to curate their Digital Aura - the images, information, artwork, and social media feeds that best define their online identity - which music partners can leverage to offer authentic, up-to-date, artist-curated experiences. This creates new opportunities for music services to create next-generation music experiences for their users, as well as a new income stream for artists who share in the resulting revenue from the licensing of their Auras.

OpenAura has already created hundreds of thousands of Auras, which artists can search for and claim to start participating today, joining the artists of leading management companies, including Arts & Crafts (Broken Social Scene, The Darcys); Crush Music (Fall Out Boy, Train, Sia); Red Light Management (Kool & The Gang, OAR, Switchfoot); TMWRK (Diplo, Dillon Francis); and Zeitgeist Artist Management (Postal Service, The Head and The Heart), who are early partners of the platform.

"In today's world where fans engage directly with artists in many ways across many networks and platforms, the 80s-bio-and-photo-press-kit version of identity isn't good enough," said OpenAura founder and CEO Kevin Arnold. "With connected screens everywhere and fans consuming and creating content at breakneck pace, the industry needs a better visual content offering to move music user experiences forward. OpenAura exists to give artists a direct hand in creating these experiences as well as a new stream of revenue to compensate them."

Artists can now sign up for free to claim and begin curating their digital identity. Music services, app developers, and websites will soon be able to incorporate these Auras via API. Licensing revenue collected by OpenAura will be shared with the artists and content partners who participate in the platform. For more information, please visit www.openaura.com.

"Finally, there's a digital music solution that includes artists, allowing them to both control their image and receive compensation for their efforts," said Dan Kruchkow, CMO of Crush Music. "Not only can artists like Fall Out Boy more fully express the vision behind their music and connect directly with fans, but they can benefit financially from the experience as well. This is not only a new way to experience digital music, but also sets a standard for how the tech and music communities can work together."

"The digital identity of an artist is critical to telling the story of who they are and where they are going. It is exciting to have access to a platform that empowers managers with a way to better engage fans with a curated experience," said Red Light Management General Manager Jonathan Azu.

The San Francisco-based OpenAura was conceived by Kevin Arnold while at Sony Music Entertainment, which incubated the initial idea and subsequently provided seed funding for the company. Kevin is also the founder of both the Noise Pop Festival and the Independent Online Distribution Alliance (IODA). He guided IODA from its launch in 2003 to become a leader in digital distribution, supporting thousands of labels and generating hundreds of millions of dollars in revenue for the independent label community. After the acquisition of IODA by Sony Music Entertainment in 2009, Kevin served as a senior advisor to SME's Global Digital Business group until April 2013, when he turned his focus to building OpenAura.

"We are pleased to be supporting the creation and launch of OpenAura," said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment. "Digital music is increasingly becoming an audiovisual experience which is being driven by smart phones, tablets and connected TVs that require strong visual programming elements. We look forward to working with OpenAura as it focuses on enriching the music experience and driving even greater consumer engagement in a way that benefits artists, rights holders, and digital services."

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

Let's Rock This Game! Music Marathon Rocks China

Aminita Satori Releases "Where Language Fails" As Intellectual Stoners Rejoice

"Musicians At Play" Foundation Debuts With First Concert - "The Vintage Masters Of Swing" Headlines The Broad Stage In Santa Monica On June 13th

Chinese Rockers Second Hand Rose To Perform Paleo Festival, One Of Europe's Largest Music Events

ArtistMax To Present Three-Day Artist Development Sessions At LAs Legendary Village Studios

Piece Of The Rack: Eventide H3000 Factory Plug-In $150 Off

IQzic Music Discovery Platform Now Open To All

Eventide Announces H9 Max Spring Giveaway



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» IFPI Publishes Digital Music Report 2015
» IConnectivity Releases IConnectAUDIO4+
» UMG And Class Action Attorneys Propose Settlement Agreement On Digital Download Royalties
» CMT Announces Plans To Produce Its First-Ever Music Video For An Artist
» Fair Play Fair Play Act Introduced To Address Musician And Label Compensation
» Outline Names Luca Giaroli Business Development Manager
» Overstock.com Rocks Style With Live Bret Michaels
» The 20th Annual USA Songwriting Competition Accepting Entries
» Through Trials And Tribulations, New York Rock Outfit THE ROYAL GUARD Set To Debut Powerful Sophomore Album
» Canadian Singer/Songwriter Billy Grima Signs With MTS Management Group


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» INTRO Electronic Music Festival: Interview With DJ Weng Weng
» VUE Audiotechnik Establishes VUE China
» March 28, 2015: A Black Day For Yaogun (Chinese Rock)
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» Inside All That Matters: John Cappo, CEO, AEG China
» Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment
» Inside All That Matters: Marc Vincent, President, Sennheiser Greater China
» ReverbNation And SESAC To Nurture Emerging Artists
» Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.