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Tech News (more headlines) 03-08-2014

Gracenote Doubles Down On Social Data With Musicmetric

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Gracenote, the leader in music and video recognition and discovery technology, announced that it will begin integrating unique social analytics data from Musicmetric, a suite of products and technology services from entertainment analytics firm Semetric, to its Gracenote Rhythm music Discovery and Internet Radio platform. The deal will focus on leveraging Musicmetric's global music fan profiling data, including BitTorrent and sentiment reports, to further Gracenote's ability in identifying new and emerging artists before they hit mainstream.

The addition of BitTorrent play data will provide Gracenote with a view of the most popular music being shared globally across the peer-to-peer file-sharing network. Musicmetric will also help Gracenote understand the context of music-related media and social networking activity to better evaluate artist and song popularity. For example, Musicmetric research has proven that an artist whose live performance receives a positive reaction in both volume and sentiment will experience an increase in song streaming. Use of Musicmetric's custom sentiment value reports will provide Gracenote Rhythm with a true barometer of what artists and songs will be trending positively.

"Music analytics is becoming a big business and the stronger the signal, the more valuable the insights," said Stephen White, president of Gracenote. "Musicmetric is showing us what music fans around the world are sharing, but, more importantly, their data is also providing the contextual information to help us filter and make sense of it all. Combined with our editorial expertise and proprietary analytics, I have no doubt that our music Recommendation and Discovery platform is hands-down the best around."

"Gracenote is already a backbone in the digital music industry and this partnership illustrates how Musicmetric's data can strengthen recommendation and discovery products and services," said Gregory Mead, CEO of Semetric, Ltd. "Using Musicmetric's data on real-time fan interactions and sentiment from social media and BitTorrent networks will further drive discovery by providing yet another ‘human' element to Gracenote's Rhythm platform."

Musicmetric will also evaluate how to develop and integrate other custom data reports to support the evolution of the Gracenote Rhythm platform. Gracenote's music recognition insights, gleaned from more than 600 million daily searches of the Gracenote database, and global team of music experts paired with Musicmetric's play data, trending and sentiment scores across several networks can drive an entirely new way to uncover breakout artists.

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