MI2N
Music Industry News Network
SATURDAY, OCTOBER 25TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Tech News (more headlines) 03-11-2014

GeerFab Acoustics Chosen By NAMM To Provide Acoustic Treatment For Technical Excellence And Creativity (TEC) Awards

Bookmark and Share
Email: jeff@hummingbirdmedia.com
Website: http://www.hummingbirdmedia.com
Anaheim, Calif. – March 11, 2014 – GeerFab Acoustics announced its was chosen by NAMM, the National Association of Music Merchants, to provide temporary acoustic treatment to the Anaheim Hilton's Pacific Ballroom during the 2014 NAMM Show held in Anaheim, CA be-tween January 23 and 26th. The Pacific Ballroom is host to many key activities during the NAMM Show, including important industry events such as the TEC Awards, the Breakfast of Champions, the NAMM Best in Show Awards and others.

This year, the 2014 NAMM Show drew no less than 96,129 industry registrants, making it one of the most important global music industry events. For the fourth year in a row, the Pacific Ball-room, which has a capacity of roughly 1,200, was chosen as the host venue for the TEC Awards. While the space worked for conference events and seminars, the room presented massive acous-tic challenges for a high profile award show featuring live music and attended by the music indus-try's elite sound engineers, producers and audio product manufacturers.

"The pre-treated room was a sonic mess," recalls Eric Geer, president and founder of GeerFab Acoustics. "The overabundance of reflective surfaces and a parabolic concave structure that spanned the entire perimeter created a chaotic and uncontrollable acoustic environment.This was marked by out of control mid and high frequencies and excessive bass build up. During the TEC Awards, the room posed enormous intelligibility issues for performing artists, mix engineers and of course the audience."

"The biggest acoustic problem was the parabolic concave surface which was about 4' high and several feet deep. This structure disrupted the response of the room, essentially functioning as a slingshot that rocketed unwanted frequencies directly back to the audience," Geer continued.

Last summer at a NAMM executive meeting, the acoustics of the room became a primary agenda item. "We knew we had to increase the audio intelligibility in The Pacific Ballroom," says Pete Johnston, supervising producer & technical director of special events at NAMM. "When it came to the TEC Awards, it was an issue of credibility since we were giving out awards to sound engi-neers, producers and product manufacturers. We wanted to get it right and there was no room for compromise."

Soon after the summer meeting and after consulting with several high profile acoustic designers, NAMM contacted Eric Geer of GeerFab Acoustics to implement an all-encompassing solution that would yield greater sonic accuracy and intelligibility for events held in the Pacific Ballroom during the entire 2014 NAMM Show, especially the 29th Annual TEC Awards.

On the weekend before NAMM week, GeerFab and Freeman, the convention services company that has been supporting NAMM since the 1960s, proceeded to install a temporary, re-usable solution consisting of (200) custom GeerFab MultiZorber panels, each measuring approximately 4' x 9-1/2' and consisting of lightweight, acoustically absorbent substrate material wrapped in a black fabric. These panels were strategically mounted on rigging points throughout the venue, suspended approximately a foot off the wall around the entire upper perimeter of the room, which measures roughly 30,000 square feet with a 21’ ceiling. The panels effectively concealed the concave surfaces while creating more even acoustic dispersion across the entire frequency range while also acting as a gigantic, continuous bass trap.

In addition to the room perimeter, Geer also installed a 'acoustic hat' above the stage, consisting of (40) 4' x 8' MultiZorber panels. This effectively reduced stage noise and eliminated unwanted reflections from drums, amplifiers and other instruments — enhancing overall monitoring accuracy while reducing the potential for on-stage feedback. With the “hat”, the entire installation com-prised over 8,000 square feet of MultiZorbers.

"Before the room was treated by GeerFab, it sounded horrible. There is a section of the wall that has the effect of a parabolic dish," commented Scott Rodgers, front of house engineer for the TEC Awards. "After the MultiZorber panels were installed, it made a huge difference and the sound of the whole room tightened up significantly."

"We ran the PA system between 98 and 105 dB and the sound was remarkably clear," he contin-ued. "I didn't have to touch the EQ to correct the room and by the end of the evening I had abso-lutely no ear fatigue."

Now that the MultiZorber solution was successfully implemented in the Pacific Ballroom for the 29th Annual TEC Awards, Johnston says they are now considering a similar solution to provide acoustic treatment during Summer NAMM 2014. "We love the fact that the MultiZorbers are reus-able," says Johnston. "Bringing great audio to our events increases the credibility of our brand while enhancing the overall experience of those attending our events."


About NAMM:

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mis-sion to strengthen the $17 billion music products industry and promote the pleasures and benefits of making music. NAMM's activities and programs are designed to promote music making to peo-ple of all ages. NAMM is comprised of approximately 9,000 Member companies located in more than 87 countries. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.


About GeerFab Acoustics:

GeerFab Acoustics manufactures and implements acoustic solutions for a wide range of clients in entertainment, restaurant, hospitality, healthcare and other industries. The company provides complete custom design and installation services and is the manufacturer of the innovative prod-uct line RoomZorbers, which includes the MultiZorber The company is based in Milwaukee, WI and was founded by Eric Geer. To learn more, visit www.geerfab.com

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

S T A R G R O V E S Celebrates Debut Album Release With Live Performance In New York City

Denon Partners With Waves To Include MaxxAudio In Their Next-Generation Speakers And Audio Systems

James Hand Releases New Country-Gospel Album Stormclouds In Heaven

Suburban Mom Indie Musicians Plot To Walk The Red Carpet At GRAMMY® And HMMA Music Awards

Invitation From Within: Ann Licater's Music & Vision Offers A Pathway To Peace

The EGH Project Launches First Album "Life Song" On New House And Lounge Music Label

CEntrance Announces 'i5' An Audiophile Case For iPhone

Malaysian Artist, Tan, Breaks Into The US Music Scene With Debut EP



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» CISAC Takes Digital Royalties Issue To The UN
» Audio-Technica Microphones Provide The Right Solution For Fusion Act Snarky Puppy’s Unique Recording Method
» ASCC Artist Signs Deal With Nashville Record Label
» Online Rap Sensation, K-Slick, Releases New Video
» Statement On Turtles Victory: All Digital Radio Must Pay For Pre-1972 Recordings
» Jim Mahoney Becomes General Manager Of Merlin In USA
» Torrpedo Launches AWARE BitTorrent Campaign In Support Of Chinese Rockers' #UselessRockUSA Tour
» PhantomFocus™ System Stuns At PotLuck Audio Conference (PotLuckCon)
» Rachael Sage's Blue Roses Out On Nov. 4, Key US & UK Tour Dates Added
» HOBART OCEAN Stays Connected With Their Fan Base Via New IPhone And Google Play Apps


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Show Your Red&Green And Support China's Second Hand Rose #UselessRockUSA Tour
» Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Second Hand Rose To Play NYC, DC, Philly, Boston
» Love And Peace 2014 Outdoor Camping Music Festival
» MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» The Courtesans Drives MusicDish*China Top 5 Indie Song Chart
» FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart
» MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» Temple Bar 3 Year Anniversary

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2014 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.