MI2N
Music Industry News Network
WEDNESDAY, JUNE 29TH
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Web Events (more headlines) 03-15-2014

Samsung And All Def Digital Collaborate To Discover The Next Big Thing In Music

Bookmark and Share

Russell Simmons and Steve Rifkind, co-founders of All Def Digital (ADD) and All Def Music, along with Samsung Telecommunications America, LLC (Samsung Mobile) and Narrative_ announced the launch of ADD52 in partnership with the world's leading music entertainment company Universal Music Group (UMG). ADD52 is an innovative emerging artist platform that will debut one original music single and video each week by emerging, unsigned artists for fifty-two consecutive weeks.

"ADD52 represents the kind of innovation and experimentation the industry needs"

Using an open platform, ADD52 is built to attract musicians around the world who have an original song and the dream of a record deal. To take their shot, artists simply post their tracks to ADD52.com, then use the various tools at their fingertips to promote on the site and across social media.

Acting as a new kind of A&R engine, ADD52 relies on a proprietary algorithm that bubbles the best talent to the top through a data set that blends views, watch times, engagement cues, social activity, influencer interest and more.

"For artists, it's the place to be discovered. For music lovers, it's the place to discover," explains Mr. Simmons.

In addition to the ADD52 digital and social presence, Samsung's new radio streaming service, Milk Music, will be a core platform to showcase the emerging artists and their music on a dedicated, curated ADD52 station available exclusively on Milk. Available now through Google Play for select Samsung Galaxy smartphones, Milk is a new, free* and ad-free radio service that offers an effortless and entertaining way to enjoy the music you love and discover new, unexpected music. Fully customizable, Milk is designed with an elegant, easy-to-use interface and more than 200 stations that makes tuning into your favorite music a more enjoyable and enriching experience.

"At Samsung we're about introducing The Next Big Thing and together with ADD52 we're giving emerging artists the platform to launch their careers," said Todd Pendleton, chief marketing officer for Samsung Telecommunications America. "Milk is all about discovering new music and the music you already love and now it will give up-and-coming artists an incredible opportunity to be heard by millions."

Selected artists will enjoy more than just desired exposure - they are also eligible for production budgets to create their own music videos and remixes, access to world-class studios, and mentorship from industry legends.

"This type of artist empowerment marks huge progress for the music industry," Rifkind said. "The artists will be featured on multiple platforms including Samsung's new Milk radio service, ADD52 TV show hosted by DJ Skee as well as music for the HoopMixtape franchise, which collectively have viewership in the millions."

With community-sourced music content at its core, ADD52 will expand into a content ecosystem that includes audio, music videos, profiles, live performances, collaborations with established stars, and a slate of artist-focused video content that will live on ADD's growing YouTube channel.

"ADD52 represents the kind of innovation and experimentation the industry needs," said Chairman and CEO of UMG Lucian Grainge. "It is also the very kind of progressive thinking and willingness to explore new areas that we'd hoped to see when we partnered with Russell, Steve and the All Def Digital team, and we are pleased to be a part of it."

Co-founded in 2013 by Simmons and Tricia Clarke-Stone (CEO), Narrative_ plays a vital role in bringing ADD52 to life and sustaining engagement over the long run. "Success will be driven by a variety of factors that start with user experience, and ladder up to a whole new generation of superstars" Clarke-Stone said.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

The 2016 IAMA (International Acoustic Music Awards) Kicks Off

The PondHawks Might Be The Next Breakout Band With Their New Album That Is Gaining Worldwide Radio Attention

Zaena Morisho Releases Smash Singles 'BS' & 'What Do U Want' In Anticipation Of The Highly Anticipated EP 'Zaena Now' To Be Release Worldwide July 29

Iconic Platinum-Selling Vocalist Anita Ward Returns To Celebrate Pride 2016 With Empowering Dance Anthem "Another Bad Mistake"

Double Impact DJ Chills The Summer With Their Hit Single "Looking For A Kiss"

Alicia G Hot New Video "Ca$h & Nap" Released Worldwide June 9, 2016

Alicia G Hot New Single Ca$h & Nap Released WorldWide June 9, 2016 Through LRT Music Group



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» MEPs Call For A Level Playing Field On Copyright For Online Platforms
» Eleven Engineering, Inc. Updates & Re-Launches SKAA.com
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» The Infinite MC Releases New Video 'Never Hurt Me Soul'
» Pandora Delivers Transparency For Music Makers With Music Reports Agreement
» Matt Young Named EVP, Warner Music Artist Services
» Successful Seed Round For Soundcharts, The Essential Monitoring Platform For Music Professionals
» DPA Microphones, Lectrosonics, Sound Devices, And K-Tek To Host The Sound Summit Toronto
» Jefferson Thomas Releases Election-Themed Single, "Next One"
» Jon Mullane Joins The Campaign To Change Direction


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Morbid Goats Farewell Tour And Digital Album Release
» Alisa Apps Files Lawsuit Against Universal Music Group And John Newman
» MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature
» Andreas Carlsson Becomes Advisor And Investor In Soundtrap
» Adva Mobile Fan Engagement Score (ES)
» MusicDish*China Presents Ji, Yui And Nagi Trio For A Night At The Museums
» South Korea's YG Entertainment Attracts Chinese Investment
» Cpop Goes Global With KKBOX And Twitter
» Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM
» Brownswood Launches Second "Future Bubblers" Music Discovery Program
» MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation
» Kobalt Offers Creators Real-Time Earnings & Data Reporting

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.