MI2N
Music Industry News Network
MONDAY, MARCH 2ND
Advanced Search
MusicDish Advertising Network
Subscribe to Mi2N's Free Newsletters B2N (business) i2N (indie)
HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Web Events (more headlines) 03-15-2014

Samsung And All Def Digital Collaborate To Discover The Next Big Thing In Music

Bookmark and Share

Russell Simmons and Steve Rifkind, co-founders of All Def Digital (ADD) and All Def Music, along with Samsung Telecommunications America, LLC (Samsung Mobile) and Narrative_ announced the launch of ADD52 in partnership with the world's leading music entertainment company Universal Music Group (UMG). ADD52 is an innovative emerging artist platform that will debut one original music single and video each week by emerging, unsigned artists for fifty-two consecutive weeks.

"ADD52 represents the kind of innovation and experimentation the industry needs"

Using an open platform, ADD52 is built to attract musicians around the world who have an original song and the dream of a record deal. To take their shot, artists simply post their tracks to ADD52.com, then use the various tools at their fingertips to promote on the site and across social media.

Acting as a new kind of A&R engine, ADD52 relies on a proprietary algorithm that bubbles the best talent to the top through a data set that blends views, watch times, engagement cues, social activity, influencer interest and more.

"For artists, it's the place to be discovered. For music lovers, it's the place to discover," explains Mr. Simmons.

In addition to the ADD52 digital and social presence, Samsung's new radio streaming service, Milk Music, will be a core platform to showcase the emerging artists and their music on a dedicated, curated ADD52 station available exclusively on Milk. Available now through Google Play for select Samsung Galaxy smartphones, Milk is a new, free* and ad-free radio service that offers an effortless and entertaining way to enjoy the music you love and discover new, unexpected music. Fully customizable, Milk is designed with an elegant, easy-to-use interface and more than 200 stations that makes tuning into your favorite music a more enjoyable and enriching experience.

"At Samsung we're about introducing The Next Big Thing and together with ADD52 we're giving emerging artists the platform to launch their careers," said Todd Pendleton, chief marketing officer for Samsung Telecommunications America. "Milk is all about discovering new music and the music you already love and now it will give up-and-coming artists an incredible opportunity to be heard by millions."

Selected artists will enjoy more than just desired exposure - they are also eligible for production budgets to create their own music videos and remixes, access to world-class studios, and mentorship from industry legends.

"This type of artist empowerment marks huge progress for the music industry," Rifkind said. "The artists will be featured on multiple platforms including Samsung's new Milk radio service, ADD52 TV show hosted by DJ Skee as well as music for the HoopMixtape franchise, which collectively have viewership in the millions."

With community-sourced music content at its core, ADD52 will expand into a content ecosystem that includes audio, music videos, profiles, live performances, collaborations with established stars, and a slate of artist-focused video content that will live on ADD's growing YouTube channel.

"ADD52 represents the kind of innovation and experimentation the industry needs," said Chairman and CEO of UMG Lucian Grainge. "It is also the very kind of progressive thinking and willingness to explore new areas that we'd hoped to see when we partnered with Russell, Steve and the All Def Digital team, and we are pleased to be a part of it."

Co-founded in 2013 by Simmons and Tricia Clarke-Stone (CEO), Narrative_ plays a vital role in bringing ADD52 to life and sustaining engagement over the long run. "Success will be driven by a variety of factors that start with user experience, and ladder up to a whole new generation of superstars" Clarke-Stone said.

Bookmark and Share

back | top



MusicDish Advertising Network

Mi2N Music PR

MusicDish Review: Marilyn Music Single "Smoke And Mirrors"

Andre Xcellence! & American Commission Release The Official Video For "Game Of Thrones"!

Anouschka Bridges African Pop With Western Songwriting

GRAMMY Gold For Rob Chiarelli

Soundizers Announces The Release Of StereoMonoizer

Free Eventide Looper For All H9 Owners For Limited Time

Robert Kramer Releases "Branded" For Valentines Day

Cosmopolitan Country Artist Rhea Francani Releases Debut EP



MusicDish*China Song Blast
Promote Your Music Single In China

News Headlines
Mi2N EDITOR'S PICKS
» Kobalt Closes $60 Million In Funding To Scale Its Technology And Services For Songwriters, Artists And Rights Owners Globally
» Sennheiser Brings Transcendent Audio To Public Television For Front And Center Entertainment’s Speakeasy
» Brooklyn-Based Music Incubator Signs Kerchief To Artist Development & Distribution Deal
» MusicDish Review: "Games Of Thrones" Music Video By Andre Xcellence
» The Free Radio Alliance Rejoins The Fight To Oppose The Performance Tax
» ASCAP Promotes John Johnson To SVP, Licensing
» WorldArts Launches As The First-Ever Digital Discovery Platform Connecting Artists With Music Fans And Exclusive Opportunities For Worldwide Exposure
» Berklee Hosts Its 10th Annual SXSW Party: Boston And Beyond On Thursday, March 19
» TheRealDBlake To Release New 2015 "Mixtape & Music Video"
» HAIDUK Entering Studio To Record Follow Up Album To 'Spellbook'


Get your music news covered...
Have your press release written
by the pros at Mi2N

Articles
MUSICDISH E-JOURNAL
» Conductor Long Yu Announces The Creation Of A New Music Canon - COMPOSE 20:20
» China Arts Foundation International 2nd Annual Chinese New Year Gala
» Avent Studio: A Touch Of Beijing Art In NYC
» Hampton Hotels Leverages Music And Emotion
» Ebook And Music Downloads Stagnate While Mobile Games And Videos See Strong Growth
» BakerHostetler Files Copyright Infringement Complaints For Freeplay Music Against Multi-Channel Networks
» Tim Lies Releases Chengjsihan Song For Chinese New Year
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
» Asian Song Placements On Colectivo Bunka Compilation By MusicDish
» Sanlitun's FUBAR: The Latest Entry In Beijing's Live Music Scene
» Excellent Eclectic Night At Beijing's Underground Showcase

Mi2N's Music PR distribution service guarantees online exposure for your press release. Choose from seven (7) different packages.


HOME | FREE NEWS SUBMISSION | PREMIUM PR DISTRIBUTION | PR COPYWRITING | RSS FEEDS | TESTIMONIALS | CONTACT

Sections: Band | Business | Career | Events | Label | Music Releases | Radio | Tech | Video | Web Events
Genres: Country/Folk | Dance/Electronica | Jazz/Blues | Latin | Rock | Urban | World
International: Asia | Canada | Europe

Advertise | Artist Development | Submit Video | MusicDish*China | MusicDish e-Journal | MusicDish Network | Urban Music News Network
Copyright © 1997-2015 MusicDish LLC, all rights reserved. Text, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.